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At ShowHeroes, we strive to build a responsible and sustainable adtech company, which means we aim to balance people, planet and profits. As a Sustainability Champion I am spearheading the sustainability efforts within ShowHeroes. This means focusing on building a great place to work; championing diversity, equity, inclusion and belonging; contributing to environmental sustainability; giving back to communities; and ensuring we have high standards of governance.

The UK housebuilding industry is currently facing negative connotations, with publishers and individuals reporting unsatisfactory experiences in build quality and brand experience; this is amid a housing crisis and a mounting pressure on the current UK government to address this. Since 1999, The Hill Group have had the vision to be the most trusted housebuilder by creating exceptional homes and sustainable communities. This has been paramount to their success, standing as the third largest...

To raise mental health awareness and drive action for EMEA MiQers, the DEI and Talent teams worked collaboratively, sharing knowledge and expertise. We hosted regional-wide events in our London, Manchester, Germany and Dubai offices at the end of May. The aim was to raise awareness of mental health in the workplace and bring us together as a collective.

As LGBTQ+ identifying employees and allies of a small company recently acquired by Microsoft, we wanted to ensure our grassroots mentality of learning and sharing stayed strong. Creating and fostering safe-spaces is a core value of ours so we held an in-person 'Small Group Discussion' focused on the current state of media representation as it applies to gender and sexuality; questioned the ethics in implementing data collected on gender and sexuality; and examined best practices for how to best...

Following qualifying as mental health first aiders, the team ran multiple workshops open to all members of our organisation. These workshops included activities on identifying unhealthy behaviours, how to have conversations about mental health and signpost colleagues to professional services. These workshops created a safe space for people to speak openly about their own experiences with mental health. It was also an opportunity to draw attention to the vast number of resources that we have...

OMD's Better Planet team aims to bring tangible and significant changes to their agency, client work, and partners by embracing hopeful optimism and tackling sustainability challenges. They meet bi-weekly to discuss initiatives and ideas, ensuring a clear focus and allocation of resources. The team's first success was creating the agency's first Pre-Loved Swap Shop, which garnered impressive results. By aligning with the Omnicom Green team leads and securing support from the Board, the team has...

IKEA’s ambition with their Sustainability campaign was to be leaders in life at home, aiming to get consumers, existing and new, to primarily start living more healthily and sustainably at home. They wanted to do this by delivering this message to as many people as possible. To reach this goal, IKEA needed a partner with the data and activation expertise to drive incremental reach on top of their linear TV activity and deliver campaigns that drive conversions in an affordable and sustainable way...

Mustard, a UK-based motor insurance comparison website, was looking to increase brand awareness, favourability, website traffic, and purchase intent. Since the insurance comparison market is over-saturated, this provided a challenge for Mustard to rival competitors and become a well-known brand. Mustard hadn’t previously run a targeted audio campaign, which provided an opportunity to deliver strong results while also proving the effectiveness of dynamically targeted ads.

Say It Now, the voice assistant adtech firm, partnered with Pizza Hut, the pizza chain with 18,000 restaurants in more than 100 countries, and Navigate Digital, the performance marketing agency for challenger brands, to create a new smart speaker advertising campaign that enables customers to claim a discount against tasty treats simply by saying ‘Alexa, Open Pizza Hut Delivery’. Pizza Hut wanted to be front of the consumer’s mind compared to other food options. It wanted to convert consumer...

Wuntu is a free offers and rewards app launched by Three. Each Wednesday, the app refreshes itself with custom special offers and rewards, across categories including entertainment, travel, food and technology. The objectives of the campaign were to raise awareness of Three’s ‘Wuntu’ rewards app, while communicating the breadth and scale of what it can offer, with a particular focus on maximising coverage on Wednesdays. Conversion to app downloads was key. The challenge was to communicate Wuntu...