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At Skyrise, Coffee & Conversations is a key part of our culture, creating a safe, open space where people can talk about mental health without stigma or fear. To mark #TimetoTalk Day, we hosted a session called "Conversations Can Be Lifesaving," focusing on how talking, listening, and checking in on others can truly make a difference. With suicide still the leading cause of death for men under 35 in the UK, and stigma preventing many from seeking support, we wanted to create a space where people...

At Skyrise, we believe that fostering an inclusive, supportive, and open-minded workplace is key to the wellbeing of our people. In line with this belief, we raised awareness around men’s health during Men’s Health Awareness Month in November. Our aim was to go beyond traditional campaigns and actively cultivate a culture of positive masculinity—one that encourages open dialogue, breaks down harmful stereotypes, and supports mental and physical wellbeing. We wanted to create a safe space where...

This year, we invested in our employee resource groups (ERGs) in terms of good governance and support (both with time and budget) and we saw the exciting results immediately resonate. In 2023, following a UK reset the previous year, we used our learnings to strategically reposition our voluntary employee resource groups (ERGs) globally. 2024 was about implementing the plan with the flexibility to adapt during company growth. Our ERGs also became more unified, with an overarching brand that...

As a globally renowned telecom giant, Vodafone has a vested interest in ensuring its ad campaigns remain at the forefront of technological innovation. In the UK, one of Vodafone’s competitors, a brand much loved by consumers, had discontinued its customer-facing broadband service. This created a gap in the market that Vodafone was eager to capitalise on. However, in a competitive space with short customer-consideration windows, Vodafone needed to act swiftly and precisely to attract these...

In honour of PRIDE month, the Adform UK office organised an uplifting and engaging event to promote awareness and celebration. The event brought together employees for a spirited PRIDE Trivia quiz and an exciting game of BINGO. During the quiz, participants delved into the rich history of PRIDE, its global celebrations, and the profound significance of the PRIDE flag and its vibrant colours. It was not just a test of knowledge but also an opportunity for ongoing education about the origins and...

Hyundai Turkiye was looking to drive brand awareness and influence consumer purchasing decisions with a focus on increasing interactions to consider the IONIQ 6 EV, an electric sedan featuring aerodynamic styling, ultra-fast charging, LED pixel lights, and cutting-edge technology. To strengthen an existing programmatic campaign with additional touchpoints, Hyundai decided to use in-game audio advertising, a mass channel within their target audience. In-game audio ads are not measurable...

Octave Audio, a joint venture between commercial radio operators News UK and Bauer Media, was looking for ways to maximise first-party data for advertising purposes, by bringing true addressability to the digital audio space, enabling its clients to target audiences at scale across premium audio environments.

This February we’re celebrating 5 years of our health and wellbeing initiative ‘Wellness Wednesday’. Initially introduced by our Culture Lead Sam Sharwin to create a midweek pick me up where we could all get away from our desks for a rest, reset and interact with members of our team who we wouldn’t normally work with on a daily basis. 5 years on and Wellness Wednesday has continued to grow, with many activities included under the Wellness Wednesday umbrella, such as ‘Book Clubbers’, ‘School...

KFC wanted to launch its own delivery service in a crowded, competitive market — one that was occupied by third-party aggregator platforms and the brand’s heavy-spending main competitors, but that provided a tantalising opportunity as delivery and takeaway sales in 2022 for restaurants were double that of pre-Covid levels

boohooMAN is one of the leading online retailers of affordable men’s fashion in the UK. Hoping to amplify the performance of PayDay – one of the best-performing retail days in their market – boohooMAN came to TikTok to launch a two-phase campaign dedicated to driving brand awareness and boosting sales.

Buying new goods, like most things, creates a carbon footprint. So, to promote the true benefit of the circular economy, Gumtree worked with Leeds University to quantify the impact of buying something new, versus reusing something that already exists. To make this more tangible, they translated the cumulative carbon emissions of a group of people into an equivalent action, such as flying from London to Sydney. The intention? To show that if everyone makes a small change, it can make a big...

Blis, a global marketing company, embarked on an inclusive Pride celebration that revolved around two key pillars: education and employee engagement. Under the educational pillar, they hosted a series of events throughout the month, including Pride-themed sessions, employee-led discussions, and an external panel featuring members of the transgender community. Simultaneously, they engaged employees with themed gifts and events such as plant pot painting, sing-along evenings, and pride-themed...

During Pride month our team at Skyrise wanted to do something that would raise awareness not only amongst our team but that we could take away and share with our inner circles away from the workplace. We wanted to do something that didn’t feel tokenistic and would also genuinely help us on our journey to becoming more aware and respectful of people's choices. We held various awareness sessions across the month where we learned about all the communities represented within the LGBTQ+ acronym, the...

At ShowHeroes, we strive to build a responsible and sustainable adtech company, which means we aim to balance people, planet and profits. As a Sustainability Champion I am spearheading the sustainability efforts within ShowHeroes. This means focusing on building a great place to work; championing diversity, equity, inclusion and belonging; contributing to environmental sustainability; giving back to communities; and ensuring we have high standards of governance.