Technological innovations reshape the industry, while advancements in streaming boost gaming’s accessibility
Large-scale creators rival traditional media businesses in terms of audience reach and content professionalism
Consumers demand more personalised experiences with deeper connections, allowing micro-communities to flourish
In a digital-native world, content is the dominant force, redefining how media operates & advertisers engage audiences
Wearables outpace the more mature smartphone market as improvements in connectivity & battery life enable innovation
Wearables outpace the more mature smartphone market as improvements in connectivity & battery life enable innovation
Consumers expect businesses to embody, uphold and champion their values, particularly when it comes to sustainability
Building healthy tech habits is a priority, with a focus on ensuring Gen Alpha’s experience is different to Gen Z’s
Targeting consumers solely on age, life stage or family structure no longer deliver in a shifting demographic landscape
Traditional media funnels gives way to a more fluid, dynamic approach to reaching consumers across multiple touchpoints
AI transforms the ad landscape, including how consumers discover brands – with brand marketing more important than ever
