The IAB is the trade body for the digital advertising industry with members like Google, Facebook and Twitter. Our mission is to build a sustainable future for digital advertising. We do this by bringing the industry together through our 1,200 members, including media owners, agencies and brands.
Our absolute belief is that digital is the smartest way for brands to reach and wow their customers. We are here to help simplify and explain the sometimes complex world of digital advertising, as a trusted source of research, guidance and education, as well as celebrating the very best in creative talent.
We do this through a range of activities, events, training, research, defining developments in the industry, setting standards, helping the industry to remain self-regulated and more.
We're also proud to have been listed in Campaign Magazine's top 50 best places to work, awarded a Silver in MIND's 'Workplace Wellbeing Index' which celebrates the work employers are doing to promote and support positive mental health. IAB UK has also been recognised as a Carbon Neutral Organisation by the Carbon Footprint Standard by reducing energy emissions and planting trees.