AI in digital advertising
Artificial Intelligence (AI) is not new to digital advertising, but it is rapidly transforming the industry. By analysing vast amounts of data, it can optimise ad placements and predict consumer behaviour. Generative AI tools are remodelling the creative process by automating repetitive tasks and helping to craft personalised campaigns at scale.
As marketers strive to keep up with the changing world of digital, we’re committed to help you understand what this means to your business, your role and how to harness AI in the future.
The year is 2030. AI revolutionises brand discovery
By 2030, IAB UK's Futurescape Barometer predicts that ad spend with Gen AI platforms is likely to reach £3.34 billion, rising to £6 billion if there is faster than anticipated development and uptake of ad solutions. At the same time, AI is expected to account for a significant share of ad spend in Search as AI-powered services and personal assistants streamline consumer journeys and aid planning. Dive into more findings from the research now.
AI Training
Learn how to leverage AI tools in digital advertising, enhance your skills and stay ahead of industry trends all at your own pace via our free, CPD-accredited AI training. Available online exclusively to IAB UK members as a membership benefit and suitable for all abilities and seniority. Check out our Jargon Buster to quickly get to grips with AI terms and make sense of their role in digital advertising.
Got a question? Ask our AI Assistant, NORI
Our AI-powered chatbot is here to help you get quick, reliable answers about all things digital advertising - from industry insights to IAB UK resources, events and membership info. Available 24/7, it's a fast, easy way to find what you need, when you need it - simply click the chat button in the lower right corner of your screen.
How to win back your week with AI
Listen to a live recording from February’s Last Thursday Club on The IAB UK Podcast with dentsu UK, Google and Microsoft Advertising. We explored how AI can enhance productivity, support neurodiversity and enable professionals to be more successful in their roles.
Our members on AI
The Member Vault offers a wealth of insights, podcasts, case studies and events from IAB UK members highlighting creativity and innovation in digital advertising - explore thought leadership and content around the latest trends and developments in the world of AI via the Member Vault now.
O2’s AI granny wins our Joy of Digital Award
Created using generative AI by VCCP’s AI agency Faith, O2's AI character Daisy can keep fraudsters on the line for a whopping 45 minutes to an hour with meandering monologues about knitting, grandchildren and the best way to bake a scone.
Find out more about the Joy of Digital Award and past winners here.
When AI took centre stage at Engage
Catch up on all the action from our AI-themed Engage in 2023. Speakers explored the impact, opportunities and what digital advertisers need to know about this game-changing technology. All sessions are available to watch on-demand now as well as key takeaways and thought leadership from sponsors.
