Premium Content Builds Brands
When it comes to digital advertising, not all impressions are equal and premium content environments are delivering more for brands, writes IAB UK’s Head of Research & Measurement Elizabeth Lane.
Digital works
Download our killer deck to get the headlines you need to prove digital advertising offers reach, results and returns
Digital advertising works hard for your brand
Digital builds brands
Digital display campaigns that are well executed can deliver up to five times better awareness, favourability and purchase intent
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Digital is cost effective
With digital advertising, you can make your budget go further on awareness, associations and motivation.
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Digital is everywhere
We are spending more time online than ever before, which means more chance to see your brand.
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Five rules to ensure the quality of digital ads
What do consumers consider a high-quality online ad to be? And what steps can digital advertisers take to ensure they’re delivering a quality experience? We’ve worked with our Display & Data Steering Group and research company Sparkler to find out.
Get the most out of digital advertising
Now you're sure that digital is a great home for your brand, here's how to use it most effectively.
Case studies
We’ve pulled together examples of effective digital campaigns from across the industry to help you supercharge your digital advertising. Filter by objective, format and sector to find the work most relevant to you.
Adspend Analyser
Our brand new tool puts the power of our annual Digital Adspend study in your hands for the first time. IAB UK members have the flexibility to build charts using over 20 years of data. Get the data most helpful for you and your clients.
The Five Rules of Effectiveness
We have teamed up with Kantar to analyse and test the factors that create an effective digital display campaign. Analysis of the top 20% performing campaigns reinforced five basic rules for getting it right.
Five ways to maximise ad attention online
Generating attention is a key component when it comes to understanding digital advertising’s overall effectiveness. We’ve teamed up with eye-tracking specialists Lumen and IPSOS MORI to identify five key ways brands can boost the attention of their digital ads.
Why digital advertising works
Discover why digital advertising is effective for reaching your customers and building brands.