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Digital advertising works hard for your brand
Get the most out of digital advertising
Now you're sure that digital is a great home for your brand, here's how to use it most effectively.
We’ve pulled together examples of effective digital campaigns from across the industry to help you supercharge your digital advertising. Filter by objective, format and sector to find the work most relevant to you.
Our brand new tool puts the power of our annual Digital Adspend study in your hands for the first time. IAB UK members have the flexibility to build charts using over 20 years of data. Get the data most helpful for you and your clients.
The 5 Rules of Effectiveness
We have teamed up with Kantar to analyse and test the factors that create an effective digital display campaign. Analysis of the top 20% performing campaigns reinforced five basic rules for getting it right.
Five ways to maximise ad attention online
Generating attention is a key component when it comes to understanding digital advertising’s overall effectiveness. We’ve teamed up with eye-tracking specialists Lumen and IPSOS MORI to identify five key ways brands can boost the attention of their digital ads.