That's a wrap on IAB Media Upfronts!

Media Upfronts brought together the UK’s biggest media owners, platforms and talent to reveal what’s next in digital advertising. Catch up on the highlights, key takeaways and standout moments

Audience watching IAB UK Media Upfronts
Event highlights

Where advertisers get ahead of the competition

From cultural insights to first-look announcements, Media Upfronts delivered two days of fresh thinking to shape your 2026 plans. Key highlights from across the event are now available, packed with takeaways to fuel your strategy. Session recordings will be available for you to watch back on demand over the next few days. You can also browse our photo gallery for a look back at the energy and buzz of the event - see if you can spot yourself in the crowd!

Key takeaways Photo album

Rewind Media Upfronts

Session recordings will be available soon for you watch on demand and share with your colleagues. Don't forget to catch our highlights film from across the two days
IAB UK Media Upfronts sponsors

Fast forward to 2030 with Futurescape

An in-depth exploration of the attitudes, innovations and media shifts that will shape the years ahead and redefine how we advertise by the turn of the decade

Find out more