Digital Adspend 2021 - Full results
The latest IAB UK and PwC Digital Adspend study looks at digital advertising spend for 2021.
The study shows that the digital advertising market grew by 41% last year to a total of £23.5 billion.
IAB UK members can log in to download the full report for topline takeaways, formats in detail and sector breakdowns. Members can also use our Adspend Analyser tool, updated with the 2021 study's figures to get specific data and create insightful charts.
Explore 2021's Digital Adspend results
With this tool, IAB UK members have the flexibility to build charts using over 20 years of Adspend data. Compare formats, devices, environments and more across the years to get the data most helpful for you and your clients.
Adspend report contributors
Members that have contributed to this year’s Digital Adspend study
Understanding the market via our Adspend report is an integral part of our work at the IAB. Here are some extra resources to help you dive deeper into the numbers.
7 things you need to know
After a topline breakdown of 2021's digital ad spend? Check out the key takeaways from this year's report.
Share of media 2021
Take a look at our snapshot of UK media using IAB / PwC Adspend & AA / WARC data.
Breakdown by sector
Explore our topline breakdown of 2021's Adspend results with sector specific insights.
The IAB has worked with its Affiliate members to produce a topline spend report for this market specifically.
The annual Adspend research is the official measure of the size of the UK digital advertising market and has been the official figure used by the Advertising Association since 1997. The research is a census of UK media owners and intermediaries and covers desktop, tablet and mobile spend. The full report, plus access to our Adspend Analyser tool, provided for free to IAB UK members, breaks down the data by Category (display, search, classifieds), Format (banners, video, native etc), Environment, and Industry Sector.
Adspend Advisory Board
The board that oversees the submission of adspend