IAB UK Member Vault

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two books
SeenThis
Research Study & Guide

Navigating Uncertainties: A marketer’s guide to steering through change

Retail Media Networks: The Next Frontier for Brand Growth
Axis
blog

Retail media networks: the next frontier for brand growth

A woman happily gaming on her smartphone.
Activision Blizzard Media
blog

How to align your ad strategy with gaming’s cross-platform audience

Gaming
Overwolf Ads
blog

The brand opportunity of gaming, premium attention & bottom-of-funnel metrics

Time as a Service, with @curate
@curate
blog

Why AI could give advertisers their greatest gift yet

A person looking on their smart phone in a shop
Advertima
blog

Retail media won’t reach its full potential until it embraces audience unification across online & in-store

Gaming
Captify
Research Study & Guide

Unlocking Gaming: The lowdown on consumer search behaviour and the future of play

Nielsen Annual Marketing Report 2025
Nielsen
Research Study & Guide

Nielsen annual marketing report 2025

The £40 Billion Capital Spender
Executive Channel Network
Research Study & Guide

The £40 billion capital spender

A magnifying glass
@curate
blog

Where does your ad spend actually go?

Mismatch between B2C advertising tools and B2B requirements
AccountInsight
blog

Programmatic has a B2B problem - here’s how to fix it

A woman playing on her phone while shopping.
Activision Blizzard Media
blog

Capturing focus, driving results: Why gaming matters more than ever

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