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Captify - Prompt to Purchase: How AI is Rewriting the Consumer Journey

Captify

Research Study & Guide

Prompt to Purchase: How AI is Rewriting the Consumer Journey - Captify UK

Prompt to Purchase: How AI is Rewriting the Consumer Journey - Captify UK

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Index Exchange

blog

Beyond Scale: What Live Sports Advertising Needs To Reach Its Full Value

Beyond Scale: What Live Sports Advertising Needs To Reach Its Full Value

Video thumbnail

Index Exchange

video

What Is the Agentic Real-Time Framework (ARTF)?

What Is the Agentic Real-Time Framework (ARTF)?

Video thumbnail

Index Exchange

video

How Does Containerisation Work in Programmatic?

How Does Containerisation Work in Programmatic?

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RAAS LAB

blog

When Consumer Behaviour Breaks Routine, Relevance Wins

When Consumer Behaviour Breaks Routine, Relevance Wins

Nathan Lindberg & Marc Guldimann

Overwolf Ads

podcast

Why Attention Metrics Are Reshaping Media Buying with Adelaide's Marc Guldimann

Why Attention Metrics Are Reshaping Media Buying with Adelaide's Marc Guldimann

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Responsible Marketing Advisory

Research Study & Guide

Cannes 2026: The Responsible Edit

Cannes 2026: The Responsible Edit

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RAAS LAB

blog

The future of advertising isn’t attention seeking. It’s Relevance seeking.

The future of advertising isn’t attention seeking. It’s Relevance seeking.

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RAAS LAB

blog

The Moment Economy: Winning Before Intent Exists

The Moment Economy: Winning Before Intent Exists

World Cup audience behaviour

Adlook

Research Study & Guide

World Cup Audience Behaviour Study

World Cup Audience Behaviour Study

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Innovid

blog

The Most Valuable Thing AI is Exposing Isn't People. It’s Process.

The Most Valuable Thing AI is Exposing Isn't People. It’s Process.

MediaGo

blog

Stop Applying Social Media Tactics to Programmatic Advertising: Why Mature Accounts Are The Most Valuable Asset

Stop Applying Social Media Tactics to Programmatic Advertising: Why Mature Accounts Are The Most Valuable Asset

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Who we are
Back
Who we are

IAB UK unites the digital advertising industry to champion innovation, set shared standards and make the complex simple by bringing together over 300 members from publishers, ad tech providers, agencies and brands.
About us

Back
About us

Our story

Back
Our story

Our story

Meet the team

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Meet the team

Careers

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Careers

Media Centre

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Media Centre
Our work
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Our work

Find out more about how we promote industry collaboration between our members to develop standards, best practices, critical research and provide the educational resources businesses need to grow their brands both successfully and sustainably.
Latest updates

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Latest updates

News

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Policy

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Our members are at the heart of everything we do. Discover more about who they are, what they do and how their initiatives, products and solutions can help you.
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We run a varied programme of events each year to help our members navigate the latest innovations in digital advertising, celebrate the best of our industry and prepare for the future. Can’t make one? IAB UK members can catch up for free.
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