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different types of tech

AdsWizz

Research Study & Guide

The state of audio adtech report 2025

The state of audio adtech report 2025

Mobile user acquisition on console devices.

adWMG

Research Study & Guide

How adWMG connects Xbox/Playstation inventory and mobile app installs

How adWMG connects Xbox/Playstation inventory and mobile app installs

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Magnite

Research Study & Guide

Why streaming TV is a must-buy

Why streaming TV is a must-buy

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How social media is reshaping food hospitality trends

How social media is reshaping food hospitality trends

Travel Compass - 7 UK Holiday Insights

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Teads UK's travel insights 2025

Teads UK's travel insights 2025

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adWMG

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How to programmatically acquire users for PC game publishers

How to programmatically acquire users for PC game publishers

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Microsoft

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Beyond the bid: Winning programmatic in 2025

Beyond the bid: Winning programmatic in 2025

Mattia Fosci, CEO of Anonymised

Anonymised

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In defence of regulation: why clearer rules & more effective enforcement are good for digital advertising

In defence of regulation: why clearer rules & more effective enforcement are good for digital advertising

Impact Plus Guide: Sustainability Simplified

Impact Plus

Research Study & Guide

Sustainability Simplified: decarbonising your digital campaigns at scale

Sustainability Simplified: decarbonising your digital campaigns at scale

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Axis

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How to build a winning omnichannel advertising strategy

How to build a winning omnichannel advertising strategy

STRATACACHE

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5 things brands should think about when taking action in-store

5 things brands should think about when taking action in-store

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Activision Blizzard Media

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Defining ‘premium’ in mobile gaming: What it means for advertisers

Defining ‘premium’ in mobile gaming: What it means for advertisers

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Main navigation

Who we are
Back
Who we are

IAB UK unites the digital advertising industry to champion innovation, set shared standards and make the complex simple by bringing together over 300 members from publishers, ad tech providers, agencies and brands.
About us

Back
About us

Our story

Back
Our story

Our story

Rediscover the Joy of Digital

Back
Rediscover the Joy of Digital

Meet the team

Back
Meet the team

Careers

Back
Careers

Media Centre

Back
Media Centre

Rediscover the Joy of Digital
Our work
Back
Our work

Find out more about how we promote industry collaboration between our members to develop standards, best practices, critical research and provide the educational resources businesses need to grow their brands both successfully and sustainably.
Latest updates

Back
Latest updates

News

Back
News

Opinions

Back
Opinions

Policy & standards

Back
Policy & standards

Gold Standard

Back
Gold Standard

Transparency

Back
Transparency

Inclusion, Diversity & Equity

Back
Inclusion, Diversity & Equity

Sustainability in digital

Back
Sustainability in digital

Policy

Back
Policy

GDPR

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GDPR

Insight

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Insight

Welcome to Futurescape

Back
Welcome to Futurescape

Resources & tools

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Resources & tools

Cookieless solutions

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Cookieless solutions

Why digital?

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Why digital?

The IAB UK Podcast

Back
The IAB UK Podcast

Jargon Buster

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Jargon Buster

Adspend Analyser

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Adspend Analyser

Environmental Sustainability FAQs

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Environmental Sustainability FAQs

Tool for small businesses

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The Evidence

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The Evidence

IAB Showcase for Change

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IAB Showcase for Change

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Case studies

Measurement Toolkit

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Measurement Toolkit

Perspectives on Trust and Effectiveness

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Perspectives on Trust and Effectiveness

Guide to Digital Innovation

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Guide to Digital Innovation

Get into Digital

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Get into Digital

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Audio

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TV+

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Digital out-of-home

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Gaming

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More sector resources

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Futurescape
Our members
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Our members

Our members are at the heart of everything we do. Discover more about who they are, what they do and how their initiatives, products and solutions can help you.
Member Vault

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Meet our members

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Join the IAB

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Meet our members

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Meet our members

Explore the Member Vault
Events & training
Back
Events & training

We run a varied programme of events each year to help our members navigate the latest innovations in digital advertising, celebrate the best of our industry and prepare for the future. Can’t make one? IAB UK members can catch up for free.
Events

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Engage 2025

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