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Space shuttle taking off - heading towards the atmosphere

Taboola

blog

The next performance marketing frontier: beyond search and social

The next performance marketing frontier: beyond search and social

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AdsWizz

blog

From reach to relevance: The new era of podcast advertising is here

From reach to relevance: The new era of podcast advertising is here

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Advertima

blog

What’s changing inside the store? 7 shifts shaping retail media in-store

What’s changing inside the store? 7 shifts shaping retail media in-store

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Research Study & Guide

Brand building post-TV era: Unlocking growth amidst uncertainty & change

Brand building post-TV era: Unlocking growth amidst uncertainty & change

The News Movement

Research Study & Guide

How social media is reshaping entertainment trends

How social media is reshaping entertainment trends

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Activision Blizzard Media

blog

Gaming on their terms: How player behaviour shapes smarter media strategies

Gaming on their terms: How player behaviour shapes smarter media strategies

Azerion Back to School Insights

Azerion

Research Study & Guide

'Back to School' Ad planning insights

'Back to School' Ad planning insights

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Vistar Media

blog

Collaboration over competition: the key to unlocking UK prDOOH potential

Collaboration over competition: the key to unlocking UK prDOOH potential

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SeenThis

Research Study & Guide

Navigating Uncertainties: A marketer’s guide to steering through change

Navigating Uncertainties: A marketer’s guide to steering through change

Azerion: TV+ Creative effectiveness

Azerion

Research Study & Guide

The evolution of TV advertising: Delivering effective TV+ executions

The evolution of TV advertising: Delivering effective TV+ executions

Axis

blog

Retail media networks: the next frontier for brand growth

Retail media networks: the next frontier for brand growth

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Activision Blizzard Media

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How to align your ad strategy with gaming’s cross-platform audience

How to align your ad strategy with gaming’s cross-platform audience

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Main navigation

Who we are
Back
Who we are

IAB UK unites the digital advertising industry to champion innovation, set shared standards and make the complex simple by bringing together over 300 members from publishers, ad tech providers, agencies and brands.
About us

Back
About us

Our story

Back
Our story

Our story

Rediscover the Joy of Digital

Back
Rediscover the Joy of Digital

Meet the team

Back
Meet the team

Careers

Back
Careers

Media Centre

Back
Media Centre

Rediscover the Joy of Digital
Our work
Back
Our work

Find out more about how we promote industry collaboration between our members to develop standards, best practices, critical research and provide the educational resources businesses need to grow their brands both successfully and sustainably.
Latest updates

Back
Latest updates

News

Back
News

Opinions

Back
Opinions

Policy & standards

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Policy & standards

Gold Standard

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Gold Standard

Transparency

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Transparency

Inclusion, Diversity & Equity

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Inclusion, Diversity & Equity

Sustainability in digital

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Sustainability in digital

Policy

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Policy

GDPR

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GDPR

Insight

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Insight

Welcome to Futurescape

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Welcome to Futurescape

Resources & tools

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Resources & tools

AI in digital advertising

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AI in digital advertising

Cookieless solutions

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Cookieless solutions

Why digital?

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Why digital?

The IAB UK Podcast

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The IAB UK Podcast

Jargon Buster

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Jargon Buster

Adspend Analyser

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Environmental Sustainability FAQs

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Tool for small businesses

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IAB Showcase for Change

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Perspectives on Trust and Effectiveness

Guide to Digital Innovation

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Guide to Digital Innovation

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Audio

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TV+

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More sector resources

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Futurescape
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Our members are at the heart of everything we do. Discover more about who they are, what they do and how their initiatives, products and solutions can help you.
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Events & training

We run a varied programme of events each year to help our members navigate the latest innovations in digital advertising, celebrate the best of our industry and prepare for the future. Can’t make one? IAB UK members can catch up for free.
Events

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