IAB UK Member Vault

Insight, opinion and events from IAB UK members

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Mark Pearlstein
BLOG
Silverbullet and 4D

How to harness contextual targeting in a post-cookie landscape

EVENT
SimilarWeb

Croud and Similarweb: Keeping up with eCommerce in 2021

This event is hosted by Similarweb. In 2020, the world of eCommerce changed forever. COVID caused a...

Free

EVENT
Anzu.io

The New Era of Gaming: What's in it for Gaming Studios and Brands

This event is hosted by Anzu. With brands beginning to tap into gaming as a media channel, game...

Free

conversion-rate-optimisation
BLOG
Adapt

Why you shouldn't care about conversion rate

Member Vault picture
BLOG
The Media Trust

Consent management platforms are just a start

Malware on the Programmatic Seas
VIDEO
The Media Trust

Malware on the Programmatic Seas

Graphic of several devices including laptop and mobile and the connected users of these devices.
RESEARCH STUDY
Lotame

Beyond the cookie: What the future of advertising should look like

Changing Face of Malvertising
RESEARCH STUDY
The Media Trust

Changing Face of Malvertising

EVENT
Permutive

The future of measurement in a post-cookie world

This event is hosted by Permutive. Over the last three months and including more than 50 brand...

Free

Member Vault picture
BLOG
PubMatic

Why audience addressability is the biggest opportunity for digital advertising in 2021

Just for you image
BLOG
Xandr

Why building a curated marketplace should be a priority for buyers

Gamer in front of a screen
BLOG
Anzu.io

5 things advertisers need to know about brand safety & suitability in video games