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The Pursuit of Marketing Performance: four new imperatives for success

The Pursuit of Marketing Performance: four new imperatives for success

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Why the language of TV should be learned by digital natives

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How adding reach to your performance campaigns can unlock the next era of growth

How adding reach to your performance campaigns can unlock the next era of growth

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How omnichannel campaigns inspire confidence in uncertain times

How omnichannel campaigns inspire confidence in uncertain times

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New identifiers won’t fill the holes in today’s marketing plans... but moments will

New identifiers won’t fill the holes in today’s marketing plans... but moments will

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2023 Advanced TV Uncovered

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Grow sales & revenue with affiliate - even in uncertain conditions

Grow sales & revenue with affiliate - even in uncertain conditions

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The Rise of Sustainable Media

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Delivering an omnichannel experience with dynamic audio

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Main navigation

Who we are
Back
Who we are

IAB UK unites the digital advertising industry to champion innovation, set shared standards and make the complex simple by bringing together over 1,200 members from publishers, ad tech providers, agencies and brands.
About us

Back
About us

Our story

Back
Our story

Our story

Meet the team

Back
Meet the team

Careers

Back
Careers

Media Centre

Back
Media Centre
Our work
Back
Our work

Find out more about how we promote industry collaboration between our members to develop standards, best practices, critical research and provide the educational resources businesses need to grow their brands both successfully and sustainably.
Gold Standard

Back
Gold Standard

Policy & standards

Back
Policy & standards

The Future of Targeting & Measurement

Back
The Future of Targeting & Measurement

Transparency

Back
Transparency

Inclusion, Diversity & Equity

Back
Inclusion, Diversity & Equity

Policy

Back
Policy

GDPR

Back
GDPR

Research

Back
Research

Adspend

Back
Adspend

Real Living

Back
Real Living

Powering Up

Back
Powering Up

Effectiveness

Back
Effectiveness

Direct to Consumer

Back
Direct to Consumer

Born Online

All research

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All research

Research

Resources & tools

Back
Resources & tools

Why digital?

Back
Why digital?

Case studies

Back
Case studies

IAB Showcase for Change

Back
IAB Showcase for Change

Measurement Toolkit

Back
Measurement Toolkit

Tool for small businesses

Back
Tool for small businesses

Adspend Analyser

Back
Adspend Analyser

Jargon Buster

Back
Jargon Buster

Guide to Digital Innovation

Back
Guide to Digital Innovation

Connected TV

Back
Connected TV

IAB UK Connected

Back
IAB UK Connected

Get into Digital

Back
Get into Digital

Latest updates

Back
Latest updates

News

Back
News

Opinions

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Opinions

IAB UK Gold Standard
Our members
Back
Our members

Our members are at the heart of everything we do. Discover more about who they are, what they do and how their initiatives, products and solutions can help you.
Membership benefits

Back
Membership benefits

Member Vault

Back
Member Vault

Meet our members

Back
Meet our members

Industry sectors

Back
Industry sectors

Industry groups

Back
Industry groups

Industry specialism

Back
Industry specialism

Explore the Member Vault
Our events
Back
Our events

We run over 40 events each year to help our members navigate the latest innovations in digital advertising, celebrate the best of our industry and prepare for the future. Can’t make one? IAB UK members can catch up for free.
Events

Back
Events

Past events on-demand

Back
Past events on-demand

Training courses

Back
Training courses

Training courses

Leadership Summit 2023

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Leadership Summit 2023

Digital Upfronts

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Online training

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