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Family shopping

Advertima

blog

What’s changing inside the store? 7 shifts shaping retail media in-store

What’s changing inside the store? 7 shifts shaping retail media in-store

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Research Study & Guide

Brand building post-TV era: Unlocking growth amidst uncertainty & change

Brand building post-TV era: Unlocking growth amidst uncertainty & change

The News Movement

Research Study & Guide

How social media is reshaping entertainment trends

How social media is reshaping entertainment trends

A woman happily gaming on her smartphone.

Activision Blizzard Media

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Gaming on their terms: How player behaviour shapes smarter media strategies

Gaming on their terms: How player behaviour shapes smarter media strategies

Azerion Back to School Insights

Azerion

Research Study & Guide

'Back to School' Ad planning insights

'Back to School' Ad planning insights

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Vistar Media

blog

Collaboration over competition: the key to unlocking UK prDOOH potential

Collaboration over competition: the key to unlocking UK prDOOH potential

two books

SeenThis

Research Study & Guide

Navigating Uncertainties: A marketer’s guide to steering through change

Navigating Uncertainties: A marketer’s guide to steering through change

Azerion: TV+ Creative effectiveness

Azerion

Research Study & Guide

The evolution of TV advertising: Delivering effective TV+ executions

The evolution of TV advertising: Delivering effective TV+ executions

Axis

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Retail media networks: the next frontier for brand growth

Retail media networks: the next frontier for brand growth

A woman happily gaming on her smartphone.

Activision Blizzard Media

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How to align your ad strategy with gaming’s cross-platform audience

How to align your ad strategy with gaming’s cross-platform audience

Gaming

Overwolf Ads

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The brand opportunity of gaming, premium attention & bottom-of-funnel metrics

The brand opportunity of gaming, premium attention & bottom-of-funnel metrics

Time as a Service, with @curate

@curate

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Why AI could give advertisers their greatest gift yet

Why AI could give advertisers their greatest gift yet

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Main navigation

Who we are
Back
Who we are

IAB UK unites the digital advertising industry to champion innovation, set shared standards and make the complex simple by bringing together over 300 members from publishers, ad tech providers, agencies and brands.
About us

Back
About us

Our story

Back
Our story

Our story

Rediscover the Joy of Digital

Back
Rediscover the Joy of Digital

Meet the team

Back
Meet the team

Careers

Back
Careers

Media Centre

Back
Media Centre

Rediscover the Joy of Digital
Our work
Back
Our work

Find out more about how we promote industry collaboration between our members to develop standards, best practices, critical research and provide the educational resources businesses need to grow their brands both successfully and sustainably.
Latest updates

Back
Latest updates

News

Back
News

Opinions

Back
Opinions

Policy & standards

Back
Policy & standards

Gold Standard

Back
Gold Standard

Transparency

Back
Transparency

Inclusion, Diversity & Equity

Back
Inclusion, Diversity & Equity

Sustainability in digital

Back
Sustainability in digital

Policy

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Policy

GDPR

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GDPR

Insight

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Insight

Welcome to Futurescape

Back
Welcome to Futurescape

Resources & tools

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Resources & tools

AI in digital advertising

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AI in digital advertising

Cookieless solutions

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Cookieless solutions

Why digital?

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Why digital?

The IAB UK Podcast

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The IAB UK Podcast

Jargon Buster

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Jargon Buster

Adspend Analyser

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Adspend Analyser

Environmental Sustainability FAQs

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Environmental Sustainability FAQs

Tool for small businesses

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Tool for small businesses

The Evidence

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The Evidence

IAB Showcase for Change

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IAB Showcase for Change

Case studies

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Case studies

Measurement Toolkit

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Measurement Toolkit

Perspectives on Trust and Effectiveness

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Perspectives on Trust and Effectiveness

Guide to Digital Innovation

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Guide to Digital Innovation

Get into Digital

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Get into Digital

Industry sectors

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Industry sectors

Audio

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Audio

Creator marketing

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Creator marketing

TV+

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TV+

Digital out-of-home

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Digital out-of-home

Gaming

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Gaming

Retail media

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Retail media

More sector resources

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More sector resources

Futurescape
Our members
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Our members

Our members are at the heart of everything we do. Discover more about who they are, what they do and how their initiatives, products and solutions can help you.
Member Vault

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Meet our members

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Meet our members

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IAB Communities

Our Board

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Our Board

Join the IAB

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Join the IAB

Meet our members

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Meet our members

Explore the Member Vault
Events & training
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Events & training

We run a varied programme of events each year to help our members navigate the latest innovations in digital advertising, celebrate the best of our industry and prepare for the future. Can’t make one? IAB UK members can catch up for free.
Events

Back
Events

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