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A picture of Mattia Salvi, CEO and Co-Founder of Aryel

Aryel

blog

Advertising 2025: New advertising models based on creativity & engagement

Advertising 2025: New advertising models based on creativity & engagement

Happy couple of valentine's day

Experian

Research Study & Guide

Swipe right on the perfect Valentine’s Day audience

Swipe right on the perfect Valentine’s Day audience

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Onetag

Research Study & Guide

Smart curation for the open internet

Smart curation for the open internet

2025 cut out of paper

SBS

blog

Looking forward to 2025: My 3 predictions

Looking forward to 2025: My 3 predictions

Attention Metrics driving SOV

Amplified Intelligence

Research Study & Guide

Audience Group increased ESOM without spending on ESOV by buying to attention.

Audience Group increased ESOM without spending on ESOV by buying to attention.

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iion

blog

From Play to Purpose: Transforming gaming into an educational ad powerhouse

From Play to Purpose: Transforming gaming into an educational ad powerhouse

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Activision Blizzard Media

blog

Who is a gamer? Redefining a thriving, evolving identity for brands

Who is a gamer? Redefining a thriving, evolving identity for brands

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Amplified Intelligence

Research Study & Guide

Driving 30% more conversions with high-attention inventory

Driving 30% more conversions with high-attention inventory

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Experian

blog

Reaching high-intent travel audiences this winter

Reaching high-intent travel audiences this winter

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AudioStack

podcast

Voice Cloning: Why we clone voices

Voice Cloning: Why we clone voices

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Advertima Vision AG

blog

Maximising your digital signage ROI

Maximising your digital signage ROI

Marketers’ outlook and perspectives for the year ahead

FreeWheel/AudienceXpress

Research Study & Guide

Streaming TV uncovered

Streaming TV uncovered

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Who we are
Back
Who we are

IAB UK unites the digital advertising industry to champion innovation, set shared standards and make the complex simple by bringing together over 1,200 members from publishers, ad tech providers, agencies and brands.
About us

Back
About us

Our story

Back
Our story

Our story

Rediscover the Joy of Digital

Back
Rediscover the Joy of Digital

Meet the team

Back
Meet the team

Careers

Back
Careers

Media Centre

Back
Media Centre

Rediscover the Joy of Digital
Our work
Back
Our work

Find out more about how we promote industry collaboration between our members to develop standards, best practices, critical research and provide the educational resources businesses need to grow their brands both successfully and sustainably.
Latest updates

Back
Latest updates

News

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News

Opinions

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Opinions

Policy & standards

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Policy & standards

Gold Standard

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Gold Standard

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Transparency

Inclusion, Diversity & Equity

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Inclusion, Diversity & Equity

Sustainability in digital

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Policy

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Policy

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GDPR

Insight

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Cookieless solutions

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Why digital?

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The IAB UK Podcast

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Jargon Buster

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Adspend Analyser

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Environmental Sustainability FAQs

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Tool for small businesses

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Our members are at the heart of everything we do. Discover more about who they are, what they do and how their initiatives, products and solutions can help you.
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We run a varied programme of events each year to help our members navigate the latest innovations in digital advertising, celebrate the best of our industry and prepare for the future. Can’t make one? IAB UK members can catch up for free.
Events

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Events

Training courses

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Leadership Summit 2025

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Rewind Digital Upfronts 2024

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