Increased transparency in the digital advertising supply chain is important as this makes it easier for buyers to understand where value is added and in turn reward those companies that add most value. This is an important element of our overall vision to build a sustainable future for digital advertising.
How does it work?
Transparency is a key element of our vision to build a sustainable future for digital advertising. Here's how it works.
Read the FAQs
Which companies have completed the Transparency FAQs? View the member profiles and see the responses.
Complete the FAQs
For more information on the Transparency FAQS you can get in touch here.
Gold Standard x transparency
Gold Standard 2.1 to bring increased transparency to digital supply chain
ISBA welcomes the IAB’s new Transparency FAQs initiative. In a complex media environment, voluntary disclosure of this sort will help advertisers make comparisons and understand the differences between ad tech providers
Phil Smith, Director General of ISBA
Programmatic: the basics
Are you interested in learning more about transparency in the supply chain? We have developed a handy guide to understanding programmatic. Take a look at the different stages in the supply chain and what they do.
A Guide to the Connected TV Supply Chain
Building on our ‘Changing the Channel’ and Programmatic Supply Chain work, this guide will help you understand the supply chain in one of the newest, most exciting and innovative sectors within digital advertising, Connected TV.
It provides practical insight into the fast-growing CTV sector by curating advice and guidance from the IAB’s CTV Advisory group.
Financial audit transparency in the programmatic supply chain
The Cross Industry Programmatic Taskforce – including IAB UK, ISBA, the IPA, and the AOP – has produced a set of tools to enable advertisers and publishers to act on their existing rights to financial audits of their programmatic supply chains.
Find out more
The IPA supports initiatives that increase clarity in the advertising market and as such welcomes the IAB’s new Transparency FAQs as they help agencies understand the role of companies in the ad tech space.
Nigel Gwilliam, IPA