Tackling advertisers’ challenges online: the essential standards to know
Posted on Tuesday 03 October 2023 | IAB UK
We’ve mapped the tools and standards currently in the market to help advertisers navigate shared challenges
At IAB UK, our vision for effective regulation is that the right standards and tools are in place - with buy-in across the digital advertising supply chain - so that businesses can identify responsible partners and uphold best practices. The IAB Gold Standard sits at the heart of this framework of industry-led regulation.
To support this, we have worked with IAB Tech Lab to map how existing industry issues are addressed by current industry standards. Here you will find a breakdown of key issues that advertisers are facing online – from scam ads to ad misplacement – and the standards that you should implement to help mitigate them. Download the guide below.
Written by
IAB UK
Related content
Internet Advertising Bureau - Anti-corruption and bribery policy
Learn moreCode of conduct on competition compliance
Learn moreInternet Advertising Bureau - Statement of compliance
Learn moreInternet Advertising Bureau – Whistleblowing Policy
Learn more
Fast forward to 2030 with Futurescape
An in-depth exploration of the attitudes, innovations and media shifts that will shape the years ahead and redefine how we advertise by the turn of the decade