Tackling advertisers’ challenges online: the essential standards to know

Posted on Tuesday 03 October 2023 | IAB UK

We’ve mapped the tools and standards currently in the market to help advertisers navigate shared challenges


At IAB UK, our vision for effective regulation is that the right standards and tools are in place - with buy-in across the digital advertising supply chain - so that businesses can identify responsible partners and uphold best practices. The IAB Gold Standard sits at the heart of this framework of industry-led regulation. 

To support this, we have worked with IAB Tech Lab to map how existing industry issues are addressed by current industry standards. Here you will find a breakdown of key issues that advertisers are facing online – from scam ads to ad misplacement – and the standards that you should implement to help mitigate them. Download the guide below.

Written by

IAB UK

Related content

People in the audience at an IAB event

Q2/Q3 2024: Update from CMA & Google on Privacy Sandbox

Learn more

Head of Policy and Public Affairs

Learn more

Shaping the future of CTV advertising

Learn more
members

AA/WARC: UK ad spend reaches £19.6bn in H1 2024

Learn more

Rediscover the joy of digital advertising

Champion connections instead of clicks. Capture audiences' imaginations, not just their attention. Boldly find your own beat instead of letting tech set the pace. It’s time to rediscover the joy of digital.

IAB UK Chatbot

Close Chat

Hi, I'm NORI

As the IAB’s AI-powered chatbot, I’m here to help IAB members understand everything about the world of digital advertising. You must be an IAB member to ask a question. To get started, either log into your account or create one below.

Are you sure you want to clear your chat history?

No
IAB chatbot icon