Tackling advertisers’ challenges online: the essential standards to know

At IAB UK, our vision for effective regulation is that the right standards and tools are in place - with buy-in across the digital advertising supply chain - so that businesses can identify responsible partners and uphold best practices. The IAB Gold Standard sits at the heart of this framework of industry-led regulation. 

To support this, we have worked with IAB Tech Lab to map how existing industry issues are addressed by current industry standards. Here you will find a breakdown of key issues that advertisers are facing online – from scam ads to ad misplacement – and the standards that you should implement to help mitigate them. Download the guide below.