Tackling advertisers’ challenges online: the essential standards to know
Posted on Tuesday 03 October 2023 | IAB UK
We’ve mapped the tools and standards currently in the market to help advertisers navigate shared challenges
At IAB UK, our vision for effective regulation is that the right standards and tools are in place - with buy-in across the digital advertising supply chain - so that businesses can identify responsible partners and uphold best practices. The IAB Gold Standard sits at the heart of this framework of industry-led regulation.
To support this, we have worked with IAB Tech Lab to map how existing industry issues are addressed by current industry standards. Here you will find a breakdown of key issues that advertisers are facing online – from scam ads to ad misplacement – and the standards that you should implement to help mitigate them. Download the guide below.
Written by
IAB UK
Related content
AI regulation: where are we at & what’s next?
Learn moreIAB UK’s Parliamentary event spotlights value of digital for SMEs
Learn moreGovernment publishes new Online Fraud Charter
Learn moreFAQs: Explaining the Online Advertising Taskforce & its Action Plan
Learn more
Why digital advertising works
Discover why digital advertising is effective for reaching your customers and building brands.