Tackling advertisers’ challenges online: the essential standards to know

Posted on Tuesday 03 October 2023 | IAB UK

We’ve mapped the tools and standards currently in the market to help advertisers navigate shared challenges


At IAB UK, our vision for effective regulation is that the right standards and tools are in place - with buy-in across the digital advertising supply chain - so that businesses can identify responsible partners and uphold best practices. The IAB Gold Standard sits at the heart of this framework of industry-led regulation. 

To support this, we have worked with IAB Tech Lab to map how existing industry issues are addressed by current industry standards. Here you will find a breakdown of key issues that advertisers are facing online – from scam ads to ad misplacement – and the standards that you should implement to help mitigate them. Download the guide below.

Written by

IAB UK

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