Building a sustainable future for digital advertising

About us

Why join us?

As the industry trade body it’s our belief that we can achieve more by working together than we can alone. As a member of the IAB, your company can make its voice heard and help to shape the future of digital advertising. Be part of the conversations that matter.

Access to events

Access to events

We offer members free and discounted access to our rich year-round calendar of events.

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Information central

For news, views, guidance, stats and standards, we've got it covered with specialist reports for members.



Resources and our response to the ICO's Adtech Report with advice for members and the industry.

Make a difference

Make a difference

Our specialist Industry Groups bring experts together to drive the future of digital channels.

Board members

Our latest update on the ICO's adtech report:

Find out how we are working across the industry to address concerns raised by the ICO’s Adtech Update Report and ensure the views of our members are well-represented.

Simon McDougall

Upcoming events

Make sure you don't miss out on our upcoming seminars, workshops and courses. We have specialists in the industry talking to you about trends, future insights, creativity, and lots more... what's more, our seminars are free for all members, agencies and advertisers #iabargain

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Social Media

Social is expanding. Find out how you can improve your strategy.

Advanced Programmatic

Advanced Programmatic

After a comprehensive look at how to utilise programmatic? We’ve got just the course for you.

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Digital Trust Forum

IAB UK’s first Digital Trust Forum will tackle the biggest challenges facing the digital advertising industry. 

Leadership Summit speaker

Leadership Summit

The two-day event returns to Sopwell House, bringing senior decision-makers together to debate the big issues. 

Latest research:

Born Online

A new breed of digital-first brands are challenging the retail status quo and bypassing established routes to market to offer convenient, high-quality personalised products. 

From Bloom & Wild to Huel, we’ve identified 50 of the UK’s leading Direct to Consumer brands, interviewed their founders, analysed their strategies and surveyed their customers. To find out more about this growing market - and how agencies and media owners can best work with DTC brands - read the report. 

Born online event

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Latest news

Get up-to-date with the developments from the fast-moving world of digital.


Best practice

All you need to know about the Gold Standard and our Transparency FAQs. 


Policy & Regulation

Expert advice from our Policy team, including guidance on GDPR and ICO developments.


Opinion pieces

Views from the IAB and member contributors across the digital industry.

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Supportive thought leadership on today’s biggest issues, the best of digital advertising and the future of the industry

Our members achieve more as part of our community through network information, education, stewardship and advocacy.