Digital Adspend Results H1 2018
The IAB’s latest UK digital advertising spend figures, showing details of January to June 2018.
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At half year, the total UK digital advertising market is worth £6.4bn, up 15% y-o-y
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Search is worth £3.3bn, up 15%.
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Display is worth £2.3bn, up 20%, largely driven by video growth.
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The classified market has remained steady at £726m.
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