Digital Adspend Results H1 2018
The IAB’s latest UK digital advertising spend figures, showing details of January to June 2018.
At half year, the total UK digital advertising market is worth £6.4bn, up 15% y-o-y
Search is worth £3.3bn, up 15%.
Display is worth £2.3bn, up 20%, largely driven by video growth.
The classified market has remained steady at £726m.
Some of our 1000+ members
IAB UK's new, inclusive & interactive event.
Unlike any event we've held before, Nonference encourages you to leave the notepad at home. Joined by companies like BuzzFeed, O2, Zenith and many more, we promise you'll be anything but bored.
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Why join us?
We bring the industry together through our 1,200 members, including media owners, agencies and brands. Our mission is to build a sustainable future for digital advertising. We hope you'll be part of that future.
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We offer members free and discounted access to our rich year-round calendar of events.
For news, views, guidance, stats and standards, we've got it covered with specialist reports for members.
Know your GDPR from your disclosure. We work to create an optimal environment for digital advertising.
Make a difference
Our specialist Industry Groups bring experts together to drive the future of digital channels.
See the latest on GDPR
Find out how the IAB Europe Transparency and Consent Framework can help your business with GDPR.
To see the latest news and updates on the GDPR, please see our policy news section.
Our members explain what they worked on to ensure they were compliant before GDPR kicked in.
See our responses to the ICO and DCMS regarding the General Data Protection Regulation.
Explore & discover
We know digital moves fast & can be complicated. Our training can take you from basic to expert.
We focus on measuring, understanding & proving how digital advertising works so our members can focus on using it.
Whether it's sitting in a packed auditorium or doing an interactive demo, we've got it wrapped up with our events.
The changing face of digital means we have plenty of views on what's important in the industry right now.
The IAB UK Gold Standard
Our commitment to building a sustainable future for digital advertising is embodied in the IAB UK Gold Standard with three simple but fundamental aims - to reduce ad fraud, to improve the digital advertising experience and to increase brand safety.
With 55 member companies already certified and more registered, find out which companies have already completed the process and more about registering.