Latest News
Last Thursday Club: How can publishers thrive in the AI ecosystem?
Join us for a dynamic exploration of how leading voices in publishing are embracing AI
Learn more
CMA launches industry consultation on Google’s commitments
CMA launched a consultation on potentially releasing Google from its existing commitments related to the deprecation of the third-party cookies
Learn more
All roads lead to Manchester
Lucy Powell MP joins us in Manchester as a local representative with a keen interest in the city’s flourishing digital economy and media landscape
Learn more
That's a wrap on Engage 2025
Bold ideas, brilliant speakers and a buzzing crowd – Engage 2025 was all about how content brings us together. From decoding digital culture to sharing stories that stick, we heard from voices at KFC, Spotify, The Times, Tripadvisor and beyond. Catch up on highlights now.
Digital Adspend 2024
The UK’s digital ad market hit £35.53bn in 2024 - up 13% year-on-year - with video display's growth rocketing by 20%, according to IAB UK's latest Digital Adspend report, conducted with MediaSense. Download the full report now for topline takeaways, formats in detail and sector breakdowns.
Forecasting ad spend up to 2030
Fast forward to 2030 with Futurescape – an in-depth exploration of the attitudes, innovations and media shifts that will shape the years ahead and redefine how we advertise by the turn of the decade. The study uncovers 11 fundamental developments and equips IAB UK members with the insight to not only future-proof their businesses, but thrive in a dramatically shifting landscape.
Meet our members
Our members include advertisers, agencies, ad tech companies and media owners, so you're in the right place to discover the very best of digital advertising.
Are you Gold Standard certified?
The IAB Gold Standard incorporates cross-industry standards and initiatives to address numerous shared challenges within the ecosystem, including tackling ad fraud, improving supply chain transparency and helping to limit carbon emissions.
Rediscover the joy of digital advertising
Champion connections instead of clicks. Capture audiences' imaginations, not just their attention. Boldly find your own beat instead of letting tech set the pace. It’s time to rediscover the joy of digital.
More for our members
Policy & Standards
We engage with policymakers and regulators to monitor and respond to all relevant developments affecting digital advertising.
Learn more
Member Vault
IAB UK members can submit content to the Member Vault, amplifying their voice across the industry and showcasing their work.
Learn more
The IAB UK Podcast
Hosted by IAB UK's CMO James Chandler, The IAB UK Podcast is where to go discover all the latest UK news and views from the world of digital.
Learn more