Latest News
7 quotes to sum up Engage 2025
Our annual event focused in on culture-setting content, with creators including nutritionist Emily English and podcaster Alex Partridge
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Index Exchange, Meta & TikTok among latest Gold Standard certified members
Patrick Hann, Ad Tech Manager at IAB UK, shares why support for the updated Gold Standard is vital and how uptake is progressing
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Government confirms brands ads’ exemption from LHF ad ban
The Government plans to introduce secondary legislation to exempt brand advertisements from the ‘Less Healthy Food & Drink’ advertising ban
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IAB events
From celebrating digital innovation to debating key challenges, there are plenty of opportunities for our members to come together at IAB UK events. If you're looking to get ahead of the curve or simply do a bit of networking, check out what’s coming up with our calendar of events.
Digital Adspend 2024
The UK’s digital ad market hit £35.53bn in 2024 - up 13% year-on-year - with video display's growth rocketing by 20%, according to IAB UK's latest Digital Adspend report, conducted with MediaSense. Download the full report now for topline takeaways, formats in detail and sector breakdowns.
Forecasting ad spend up to 2030
Fast forward to 2030 with Futurescape – an in-depth exploration of the attitudes, innovations and media shifts that will shape the years ahead and redefine how we advertise by the turn of the decade. The study uncovers 11 fundamental developments and equips IAB UK members with the insight to not only future-proof their businesses, but thrive in a dramatically shifting landscape.
Meet our members
Our members include advertisers, agencies, ad tech companies and media owners, so you're in the right place to discover the very best of digital advertising.
Are you Gold Standard certified?
The IAB Gold Standard incorporates cross-industry standards and initiatives to address numerous shared challenges within the ecosystem, including tackling ad fraud, improving supply chain transparency and helping to limit carbon emissions.
Rediscover the joy of digital advertising
Champion connections instead of clicks. Capture audiences' imaginations, not just their attention. Boldly find your own beat instead of letting tech set the pace. It’s time to rediscover the joy of digital.
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Policy & Standards
We engage with policymakers and regulators to monitor and respond to all relevant developments affecting digital advertising.
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Member Vault
IAB UK members can submit content to the Member Vault, amplifying their voice across the industry and showcasing their work.
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The IAB UK Podcast
Hosted by IAB UK's CMO James Chandler, The IAB UK Podcast is where to go discover all the latest UK news and views from the world of digital.
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