What we do
As the industry body for digital advertising, we are uniquely placed to bring you the latest what’s happening in digital advertising right now, and what’s to come in the future. We bring our members together – including media owners, ad tech, agencies and advertisers - to share best practices, develop guidelines and demonstrate the effectiveness of digital for brands. We work on behalf of all IAB members to ensure that our industry thrives and that advertisers - big and small - can harness the power of digital advertising effectively.
Latest News
H12022 Adspend
Get the key takeouts from our half-year Adspend update, showing that the digital ad market grew by 15% in the first six months of 2022.
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Retail Media
Recap on IAB UK’s first Retail Media Roundtable, which brought together players from retailers, agencies and ad tech.
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Sustainability Glossary
From B Corp to green sheen, we’ve worked with members of our Sustainability Group to lay out key definitions relating to sustainability and digital.
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Meet our members
Our members include advertisers, agencies, ad tech companies and media owners, so you're in the right place to discover the very best of digital advertising.
IAB Events
Each year, our events help members to navigate the latest innovations in digital advertising, celebrate the best of our industry and prepare for the future. Can't make one? IAB UK members can catch up for free.
IAB UK Digital Adspend
Our annual Digital Adspend report is the official measure of the size of the UK digital advertising market, conducted with PwC. It has been the official figure used by the Advertising Association since 1997. Members get free access to the full Adspend report, plus can use our Adspend Analyser tool to explore over 20 years of digital spend trends.
Gold Standard 2.1
Having first launched in 2017, the Gold Standard continues to evolve to deliver on its aim of building a sustainable future for the digital advertising industry. The Gold Standard brings together existing industry initiatives to reduce ad fraud, uphold brand safety, improve the digital ad experience, support supply chain transparency, help compliance with the GDPR and ePrivacy law.
The Future of Targeting & Measurement
With third-party identifiers becoming increasingly obsolete, what options do advertisers have when targeting and measuring their online audiences? We explore what's happened to date and guide you through the strategies available.
More for our members
Policy & Standards
We engage with policymakers and regulators to monitor and respond to all relevant developments affecting digital advertising.
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Member Vault
IAB UK members can submit content to the Member Vault, amplifying their voice across the industry and showcasing their work.
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The IAB UK Podcast
Hosted by IAB UK's CMO James Chandler, The IAB UK Podcast is where to go discover all the latest UK news and views from the world of digital.
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Why digital advertising works
Discover why digital advertising is effective for reaching your customers and building brands.