Powering Up: Helping UK SMEs unlock the value of digital advertising
Drawing on evidence from nearly 1,200 UK SMEs, ’Powering Up’ explores how small businesses are using digital advertising, where they feel it excels and where more support is needed from the digital industry to help the market’s recovery in the wake of COVID-19.
Why join us?
As the industry trade body it’s our belief that we can achieve more by working together than we can alone. As a member of the IAB, your company can make its voice heard and help to shape the future of digital advertising. Be part of the conversations that matter.
Access to events
We offer members free and discounted access to all our events, either virtually or in person.
Information central
For news, views, guidance, stats and standards, we've got it covered with specialist reports for members.
GDPR
Resources and our response to the ICO's Adtech Report with advice for members and the industry.
Make a difference
Our specialist Industry Groups bring experts together to drive the future of digital channels.
Addressing the ICO’s ‘Update Report’
Webinar: Update on our response to the ICO
Join us on 30 June to find out more about the progress we've made so far in addressing the ICO's Update Report into ad tech and real-time bidding.
Our response to the ICO's ad tech & RTB report
Read our response to the ICO’s findings about the use of personal data in real-time bidding.
Digital advertising guide: cookies, consent & the GDPR
As part of our actions to address the ICO’s ‘Update report’, this guide covers the rules relating to cookies and other similar technologies for digital advertising.
Digital advertising guidance: special category data under the GDPR
What is special category data, how might it arise in digital advertising, and what are the restrictions on its processing under the GDPR?
IAB UK Adspend Analyser
Our brand new tool puts the power in your hands for the first time, meaning IAB UK members have the flexibility to build your own ad spend charts using twenty years of data. Compare categories, formats, devices, environments and more across the years to get the data most helpful for you and your clients.
Explore & discover
Latest news
Get up-to-date with the developments from the fast-moving world of digital.
Policy & Regulation
Expert advice from our Policy team, including guidance on GDPR and ICO developments.
Opinion pieces
Views from the IAB and member contributors across the digital industry.