Building a sustainable future for digital advertising

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Some of our 1000+ members

Latest news

Significant progress made with IAB Gold Standard

The IAB is delighted to confirm that 27 member companies have now been successfully awarded the Gold Standard certification. An additional 61 are registered with a maximum of six months to complete their certification.

Keith Weed

Why join us?

We bring the industry together through our 1,200 members, including media owners, agencies and brands. Our mission is to build a sustainable future for digital advertising. We hope you'll be part of that future.


Access to events

Access to events

We offer members free and discounted access to our rich year-round calendar of events.

Explore our content

Information central

For news, views, guidance, stats and standards, we've got it covered with specialist reports for members.


Policy focus

Know your GDPR from your disclosure. We work to create an optimal environment for digital advertising.

Make a difference

Make a difference

Our specialist Industry Groups bring experts together to drive the future of digital channels.

See the latest on GDPR

GDPR Checklist

GDPR Checklist

Our GDPR checklist is tailored to the digital advertising industry to help towards compliance.



To see the latest news and updates on the GDPR, please see our policy news section. 


Member views

Our members explain what they worked on to ensure they were compliant before GDPR kicked in. 

Policy responses

Policy responses

See our responses to the ICO and DCMS regarding the General Data Protection Regulation. 

Digital Adspend Full Year 2017 

Summary breakdown of growth:
• Total: £11.55 billion +14.3%
• Mobile: £5.2 billion +37.4%
• Display: £4.18 billion +18%
• Outstream video: £900 million +93%
• Social media: £2.39 billion +38%
• In-feed: £950 million +9%
• Paid-for Search: £5.82 billion +16%

Explore & discover



We know digital moves fast & can be complicated. Our training can take you from basic to expert.



We focus on measuring, understanding & proving how digital advertising works so our members can focus on using it.



Whether it's sitting in a packed auditorium or doing an interactive demo, we've got it wrapped up with our events.



The changing face of digital means we have plenty of views on what's important in the industry right now.


The IAB UK Gold Standard

Our commitment to building a sustainable future for digital advertising is embodied in the IAB UK Gold Standard with three simple but fundamental aims - to reduce ad fraud, to improve the digital advertising experience and to increase brand safety.

With over 25 member companies certified, find out which companies have already completed the process and more about registering. 

IAB Gold Standard

IAB UK logo

Supportive thought leadership on today’s biggest issues, the best of digital advertising and the future of the industry

Our members achieve more as part of our community through network information, education, stewardship and advocacy.