IAB UK response to Cairncross Review
Following the publication of a review into the sustainability of high quality journalism by Dame Francis Cairncross, the IAB has published a brief response.
The Cairncross Review welcomes our latest Transparency initiative and an accompanying study into the online advertising sector widely draws on IAB/PwC Digital AdSpend data.
Read the IAB’s full response along with background to the review here.
IAB UK Gold Standard
One year on from the launch of the IAB UK Gold Standard, over 60 companies have become Gold Standard Certified. The Gold Standard is a key part of our commitment to building a sustainable future for digital advertising and has three simple but fundamental aims - to reduce ad fraud, to improve the digital advertising experience and to increase brand safety.
Find out which companies have already become Gold Standard Certified and more about registering.
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