Building a sustainable future for digital advertising

IAB UK response to Cairncross Review

Following the publication of a review into the sustainability of high quality journalism by Dame Francis Cairncross, the IAB has published a brief response.

The Cairncross Review welcomes our latest Transparency initiative and an accompanying study into the online advertising sector widely draws on IAB/PwC Digital AdSpend data.

Read the IAB’s full response along with background to the review here.

Read the Response

Dates for your 2019 diary

From programmatic to content marketing and from digital essentials to future trends, the IAB Training programme will arm you with the knowledge you need to upskill and benefit your business.

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IAB UK Gold Standard

One year on from the launch of the IAB UK Gold Standard, over 60 companies have become Gold Standard Certified. The Gold Standard is a key part of our commitment to building a sustainable future for digital advertising and has three simple but fundamental aims - to reduce ad fraud, to improve the digital advertising experience and to increase brand safety.

Find out which companies have already become Gold Standard Certified and more about registering.

IAB Guide to Digital Innovation

Featuring 17 expert led chapters discussing the innovations in digital that could impact and be relevant to your business from new technologies to the latest development in location data.

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View our latest research 'Find your Voice'

IAB UK and Ipsos MORI have worked together to map out what the future of technology will look like in order to provide guidance for brands entering the voice space.

See the research