Response to the CMA Market Study
Earlier today, the Competition and Markets Authority released its ‘Online platforms and digital advertising market study’ report. The report recognises the significant value that targeted digital advertising has for both consumers and businesses and concludes that regulatory change is needed to support healthy competition. Read our full response here and sign up to attend a short briefing for members next week.
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Addressing the ICO’s ‘Update Report’
Webinar: Update on our response to the ICO
Join us on 30 June to find out more about the progress we've made so far in addressing the ICO's Update Report into ad tech and real-time bidding.
Our response to the ICO's ad tech & RTB report
Read our response to the ICO’s findings about the use of personal data in real-time bidding.
Digital advertising guide: cookies, consent & the GDPR
As part of our actions to address the ICO’s ‘Update report’, this guide covers the rules relating to cookies and other similar technologies for digital advertising.
Digital Advertising Guide: special category data & the GDPR
What is special category data, how might it arise in digital advertising, and what are the restrictions on its processing under the GDPR?
Powering Up: Helping UK SMEs unlock the value of digital advertising
Drawing on evidence from nearly 1,200 UK SMEs, ’Powering Up’ explores how small businesses are using digital advertising, where they feel it excels and where more support is needed from the digital industry to help the market’s recovery in the wake of COVID-19.
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