Building a sustainable future for digital advertising

Find out how we are supporting the industry through the COVID-19 outbreak, keeping members connected and offering virtual events and training

Online platforms and digital advertising market study
Latest news:

Response to the CMA Market Study

Earlier today, the Competition and Markets Authority released its ‘Online platforms and digital advertising market study’ report. The report recognises the significant value that targeted digital advertising has for both consumers and businesses and concludes that regulatory change is needed to support healthy competition. Read our full response here and sign up to attend a short briefing for members next week. 

Why join us?

As the industry trade body it’s our belief that we can achieve more by working together than we can alone. As a member of the IAB, your company can make its voice heard and help to shape the future of digital advertising. Be part of the conversations that matter.

Access to events

Access to events

We offer members free and discounted access to all our events, either virtually or in person.

Explore our content

Information central

For news, views, guidance, stats and standards, we've got it covered with specialist reports for members.

Policy

GDPR

Resources and our response to the ICO's Adtech Report with advice for members and the industry.

Make a difference

Make a difference

Our specialist Industry Groups bring experts together to drive the future of digital channels.

Board members

Amazon logo
Bauer logo
ESI Media
facebook
Google logo
Guardian logo
Immediate logo
index Exchange logo
MMM logo
Microsoft advertising logo
NewsUK logo
Pinterest
Quantcast logo
Raech logo
Spotify logo
Samsung logo
Teads logo
Telegraph logo
TikTok logo
TradeDesk logo
TripAdvisor logo
Twitter logo
Verizon logo
Vevo logo
Xandr logo

Addressing the ICO’s ‘Update Report’

Promo

Webinar: Update on our response to the ICO

Join us on 30 June to find out more about the progress we've made so far in addressing the ICO's Update Report into ad tech and real-time bidding.

1

Our response to the ICO's ad tech & RTB report

Read our response to the ICO’s findings about the use of personal data in real-time bidding.

employee

Digital advertising guide: cookies, consent & the GDPR

As part of our actions to address the ICO’s ‘Update report’, this guide covers the rules relating to cookies and other similar technologies for digital advertising. 

ICO

Digital Advertising Guide: special category data & the GDPR

What is special category data, how might it arise in digital advertising, and what are the restrictions on its processing under the GDPR?

Have your say on Gold Standard version 2.0

Version 2.0 will address privacy concerns and strengthen ad fraud measures. You can review the criteria and comment now until 10 July.

SME Launch
Latest Research:

Powering Up: Helping UK SMEs unlock the value of digital advertising

Drawing on evidence from nearly 1,200 UK SMEs, ’Powering Up’ explores how small businesses are using digital advertising, where they feel it excels and where more support is needed from the digital industry to help the market’s recovery in the wake of COVID-19. 

Explore & discover

Latest-News

Latest news

Get up-to-date with the developments from the fast-moving world of digital.

GS

Best practice

All you need to know about the Gold Standard and our Transparency FAQs. 

Engage

Policy & Regulation

Expert advice from our Policy team, including guidance on GDPR and ICO developments.

Opinions

Opinion pieces

Views from the IAB and member contributors across the digital industry.

Looking to boost your skills?

Lasting two hours each, our virtual training modules have been designed to fit into your day while you work from home and provide you with the opportunity to learn new skills and keep your team up-to-date with latest best practice.