Digital Adspend Results H1 2018
The IAB’s latest UK digital advertising spend figures, showing details of January to June 2018.
At half year, the total UK digital advertising market is worth £6.4bn, up 15% y-o-y
Search is worth £3.3bn, up 15%.
Display is worth £2.3bn, up 20%, largely driven by video growth.
The classified market has remained steady at £726m.
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We bring the industry together through our 1,200 members, including media owners, agencies and brands. Our mission is to build a sustainable future for digital advertising. We hope you'll be part of that future.
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Our commitment to building a sustainable future for digital advertising is embodied in the IAB UK Gold Standard with three simple but fundamental aims - to reduce ad fraud, to improve the digital advertising experience and to increase brand safety.
With 55 member companies already certified and more registered, find out which companies have already completed the process and more about registering.