Why join us?
As the industry trade body it’s our belief that we can achieve more by working together than we can alone. As a member of the IAB, your company can make its voice heard and help to shape the future of digital advertising. Be part of the conversations that matter.
Access to events
We offer members free and discounted access to our rich year-round calendar of events.
For news, views, guidance, stats and standards, we've got it covered with specialist reports for members.
Resources and our response to the ICO's Adtech Report with advice for members and the industry.
Make a difference
Our specialist Industry Groups bring experts together to drive the future of digital channels.
Our latest update on the ICO's adtech report:
Find out how we are working across the industry to address concerns raised by the ICO’s Adtech Update Report and ensure the views of our members are well-represented.
A new breed of digital-first brands are challenging the retail status quo and bypassing established routes to market to offer convenient, high-quality personalised products.
From Bloom & Wild to Huel, we’ve identified 50 of the UK’s leading Direct to Consumer brands, interviewed their founders, analysed their strategies and surveyed their customers. To find out more about this growing market - and how agencies and media owners can best work with DTC brands - read the report.