Building a better future for digital advertising

We are the industry body for digital advertising in the UK, committed to building a better future for the industry, for the benefit of everyone

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IAB Podcast: Getting to Net Zero, LIVE from The Last Thursday Club

This week on The IAB UK Podcast, we’re bringing you a live recording from our Last Thursday Club where sustainability took centre stage

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IAB member at event

Government confirms what’s in scope of ‘HFSS ad ban’

The Government has laid the final secondary legislation for the ‘less healthy’ product ad ban in Parliament, which has now become law

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Audience at Digital Upfronts 2024

Introducing IAB Communities: what they are & how to get involved

IAB Communities are designed to foster collaboration, deliver actionable insights, and support the growth of the digital ad industry

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IAB Events

From celebrating digital innovation to debating key challenges, there are plenty of opportunities for our members to come together at IAB UK events. If you're looking to get ahead of the curve or simply do a bit of networking, check out what’s coming up with on our calendar of events.

Total digital adspend in h1 2024: £16.2bn

Digital Adspend H1 2024: UK spend up by 16%

Overall, the UK digital ad market saw 16% YoY growth with spend reaching £16.2bn - far outstripping UK GDP that returned to cautious growth of 0.5% YoY during the same period. Advertisers’ investment in online video ads hit £4.12bn in the first six months of 2024, according to IAB UK’s Digital Adspend update for H1 2024, conducted with MediaSense. Explore the findings in full, including a view from IAB UK’s CEO Jon Mew. 

Meet our members

Our members include advertisers, agencies, ad tech companies and media owners, so you're in the right place to discover the very best of digital advertising.

Amazon Ads
Bauer
Criteo
Disney
ESI Media
Global
google
Immediate
index exchange
Lab bible
Mail Metro
Microsoft ads
Nectar Board logo
News UK
Pubmatic logo
Quantcast
Reach
snap
telegraph
TikTok
Tesco
Tradedesk
Trip Advisor
Vevo
Yahoo
Speaker on stage at IAB Engage

Alternatives to third-party cookies

The digital ecosystem has been moving away from third-party identifiers and while Google has ruled out a strict deprecation, the prevalence of third-party cookies will continue to wane. It’s essential that the industry continues to develop alternative ways of targeting and measuring audiences - so what should you be doing now? Explore different strategies, the range of products available and key questions to ask to help your business thrive without third-party cookies.

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Are you Gold Standard certified?

Being Gold Standard certified matters because it shows that your business is committed to upholding industry best practice and improving the online ecosystem - something that benefits you, your industry partners, and the end consumer. It's all the more important now that the Gold Standard is a key part of the Online Advertising Taskforce's Action Plan, led by the Government. Find out more about the initiative and how to get certified under the latest criteria.

More for our members

christie

Policy & Standards

We engage with policymakers and regulators to monitor and respond to all relevant developments affecting digital advertising.

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Member Vault

IAB UK members can submit content to the Member Vault, amplifying their voice across the industry and showcasing their work.

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The IAB UK Podcast

Hosted by IAB UK's CMO James Chandler, The IAB UK Podcast is where to go discover all the latest UK news and views from the world of digital.

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Rediscover the joy of digital advertising

Champion connections instead of clicks. Capture audiences' imaginations, not just their attention. Boldly find your own beat instead of letting tech set the pace. It’s time to rediscover the joy of digital.

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