Digital Adspend Results H1 2018
The IAB’s latest UK digital advertising spend figures, showing details of January to June 2018.
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At half year, the total UK digital advertising market is worth £6.4bn, up 15% y-o-y
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Search is worth £3.3bn, up 15%.
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Display is worth £2.3bn, up 20%, largely driven by video growth.
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The classified market has remained steady at £726m.
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We bring the industry together through our 1,200 members, including media owners, agencies and brands. Our mission is to build a sustainable future for digital advertising. We hope you'll be part of that future.
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Know your GDPR from your disclosure. We work to create an optimal environment for digital advertising.
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Find out how the IAB Europe Transparency and Consent Framework can help your business with GDPR.
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Our members explain what they worked on to ensure they were compliant before GDPR kicked in.
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The IAB UK Gold Standard
Our commitment to building a sustainable future for digital advertising is embodied in the IAB UK Gold Standard with three simple but fundamental aims - to reduce ad fraud, to improve the digital advertising experience and to increase brand safety.
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