Latest policy news
IAB UK to support SMEs in taking their digital ad campaigns to the next level
The initiative will celebrate SMEs using digital ads to grow and support them in enhancing their campaigns
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Government issues statement on LHF online ad restrictions
The update was issued in response to ongoing concerns raised by businesses and trade associations but includes no change to draft guidance
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Online Safety Act comes into effect
Ofcom begins enforcing the Online Safety Act, prioritising action on illegal harms and preventing the spread of harmful online content
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MPs & Peers back IAB pledges supporting smart regulation of ad-funded internet
A cross-party group of MPs and Peers have committed to IAB UK pledges to back smart regulation, supporting SMEs and local journalism and maintain an ad-funded internet. Caroline Dinenage MP, Jo Stevens MP, The Rt Hon Baroness Tina Stowell and The Rt Hon Mark Tami MP are just some of the growing cohort of MPs and Peers who have pledged their commitment.
Our Priorities
We engage with policy-makers and regulators to monitor and respond to all relevant developments affecting digital advertising, helping to tackle the challenges the industry faces. You can find all of our priority areas of work below.
Online Advertising Policy
Our communications with DCMS, the lead department for advertising policy, including our response to its review of online advertising regulation.
Legislation
Read about the Online Safety Bill, the Data Protection and Digital Information Bill as well as the Digital Markets, Competition and Consumers Bill.
Public Affairs
Discover how we've proactively engaged policy-makers, including regularly hosting events in Parliament as well as participation in debates.
Transparency & Consent Framework
See all of our up-to-date information on IAB Europe's Transparency and Consent Framework.
Data, Privacy and the ICO
Our work responding to the Information Commissioner’s Office report into ad tech and real time bidding, the Direct Marketing Code of Practice and the Age Appropriate Design Code.
Consultation Responses
A library of our responses to consultations from various government departments, select committees and regulators.
Gold Standard
Our own industry standard is The Gold Standard, which is open to all IAB UK members who buy and sell digital media.
Self-Regulation
A handy primer on UK’s self-regulatory framework for advertising content and placement, covering the CAP Code and how the ASA works.
Markets & Competition
Our engagement with the Competition and Markets Authority's study into competition in digital markets and online advertising, and the Government’s response.
LHF online ad ban
Read our work on the online ad ban of ads for less healthy food products.
GDPR & Privacy
All of our past and present work on privacy-related issues, including the UK General Data Protection Regulation.
The IAB UK Podcast: The latest on 'the less healthy food & drink' ban
In this episode, James sits down with Beth Rogers, Public Policy Manager at IAB UK, for a timely discussion on the upcoming 'less healthy food & drink' online ad ban, set to take effect on 1 October 2025.
Getting involved
IAB UK’s Public Affairs and Public Policy Community works to promote a policy environment that will help to build a better future for digital advertising, for the benefit of everyone. This Community is led by our Policy and Public Affairs team and is open to all IAB members. We recommend that a representative from all member companies joins it to stay up to date with the latest developments.
If you have any further questions on any of our policy and public affairs work, feel free to contact our policy team.
