Policy News

The IAB works to build a sustainable future for digital advertising, which means promoting best practice in regulation and standards and engaging with policy makers across government

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Our policy vision

The IAB's vision for effective regulation is that the right standards and tools are in place, with buy-in across the digital advertising supply chain, so that businesses can identify responsible partners and uphold best practices. The IAB Gold Standard sits at the heart of this framework of industry-led regulation. 


Latest News

Here you can view all of the material published by our policy team as well as general news updates from IAB UK. 

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The Online Advertising Programme consultation

Following our response to the Government's Online Advertising Programme consultation, we've updated our FAQs and made the full response available to download.

Christie Dennehy Neil

The DPDI Bill returns to Parliament

The Data Protection & Digital Information Bill (DPDI) has returned to Parliament having been paused last autumn for review. Read a statement from our Head of Policy and Regulation, Christie Dennehy-Neil.

Our Priorities

We engage with policy-makers and regulators to monitor and respond to all relevant developments affecting digital advertising, helping to tackle the challenges the industry faces. You can find all of our priority areas of work below. 


HFSS online ad ban

Read our work on the online ad ban of ads for products high in fat, sugar and salt. 



Our work responding to the Information Commissioner’s Office report into adtech and real time bidding, the Direct Marketing Code of Practice and the Age Appropriate Design Code. 


Markets & Competition

Our engagement with the Competition and Markets Authority's study into competition in digital markets and online advertising, and the Government’s response. 



Information about the UK's departure from the European Union and what it means for data transfers between the EU and the UK. 


GDPR & Privacy

All of our past and present work on privacy-related issues, including the UK General Data Protection Regulation. 


Transparency & Consent Framework

See all of our up-to-date information on IAB Europe's Transparency and Consent Framework. 

HM Treasury

Digital Services Tax

Our response to the Digital Services Tax on the revenues of digital businesses that derive significant value from the participation of their users

Consultation Responses

Consultation Responses

A library of our responses to consultations from various government departments, select committees and regulators.



A handy primer on UK’s self-regulatory framework for advertising content and placement, covering the CAP Code and how the ASA works.

Gold Standard logo

Gold Standard

Our own industry standard is The Gold Standard, which is open to all IAB UK members who buy and sell digital media. 


Parliamentary Events

As part of our work proactively engaging policy-makers, we regularly host events in Parliament and participate in debates. 



Our communications with DCMS, the lead department for advertising policy, including our response to its review of online advertising regulation. 

An Overview of the UK’s Digital Advertising Industry

Download an overview of how digital advertising works, its economic benefits and how it is currently regulated 

Read it now
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Get in touch

If you have any further questions on any of our policy and regulatory affairs work, feel free to contact our policy team.

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