Our policy vision
The IAB's vision for effective regulation is that the right standards and tools are in place, with buy-in across the digital advertising supply chain, so that businesses can identify responsible partners and uphold best practices. The IAB Gold Standard sits at the heart of this framework of industry-led regulation.
FAQs: The Online Advertising Taskforce’s Action Plan
The Taskforce has published its Action Plan detailing how industry and government will collaborate to address illegal ads and protect children from harmful ads. Head to our FAQs for more information on the steps outlined and how we will be working with our members to deliver on the objectives - including bolstering support for the Gold Standard.
We engage with policy-makers and regulators to monitor and respond to all relevant developments affecting digital advertising, helping to tackle the challenges the industry faces. You can find all of our priority areas of work below.
Online Advertising Policy
Our communications with DCMS, the lead department for advertising policy, including our response to its review of online advertising regulation.
Read about the Online Safety Bill, the Data Protection and Digital Information Bill as well as the Digital Markets, Competition and Consumers Bill.
Discover how we've proactively engaged policy-makers, including regularly hosting events in Parliament as well as participation in debates.
Transparency & Consent Framework
See all of our up-to-date information on IAB Europe's Transparency and Consent Framework.
Data, Privacy and the ICO
Our work responding to the Information Commissioner’s Office report into ad tech and real time bidding, the Direct Marketing Code of Practice and the Age Appropriate Design Code.
A library of our responses to consultations from various government departments, select committees and regulators.
Our own industry standard is The Gold Standard, which is open to all IAB UK members who buy and sell digital media.
A handy primer on UK’s self-regulatory framework for advertising content and placement, covering the CAP Code and how the ASA works.
Markets & Competition
Our engagement with the Competition and Markets Authority's study into competition in digital markets and online advertising, and the Government’s response.
HFSS online ad ban
Read our work on the online ad ban of ads for products high in fat, sugar and salt.
GDPR & Privacy
All of our past and present work on privacy-related issues, including the UK General Data Protection Regulation.