Policy News

More about our values

Our response to the ICO's ad tech and real-time bidding report

Find out how we are addressing concerns raised by the Information Commissioner’s Office (ICO) about the use of personal data in the real-time bidding process.

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On the agenda

In an industry that moves quickly and a political environment that remains uncertain, we’re here to represent our members to policy makers, be a unified voice and build initiatives that help build trust and transparency across the industry.

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Industry-specific advice and up-to-date news on the UK’s changing relationship with the European Union.


Privacy & GDPR

Information, guides and checklists on how to ensure your business is complying with the General Data Protection Regulation. 

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Gold Standard

Find out how we’re tackling ad fraud, improving brand safety and bringing businesses together.



Boosting transparency in the digital supply chain is vital to improving understanding and trust in our industry. 


It is core to our mission to make the complex simple and to make sure our members have access to all the latest information on regulation, consultations and relevant events. Dive into our resources to make sure you’re the go-to on policy in your workplace.

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Jargon Buster

Digital policy can often seem like a different language. Visit our Jargon Buster to ensure you keep on top of it. 

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Consultations replies

Here you can find all of our submissions and responses to calls for evidence from Government and regulators. 

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Research and reports

Take a look at our latest research, reports and infographics – addressing all areas of digital.

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Policy Focus

Our monthly members email summarising the latest policy developments on all things digital. Read past editions here.

Parliamentary work

Working across Westminster and Whitehall, we aim to make sure the industry’s voice is being heard and to educate policy-makers about all aspects of the digital advertising industry. Take a look at our latest activity: 

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Roundtable event

We host events in parliament throughout the year. You can read the write-up of our most recent roundtable below.

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Gold Standard

Lord Gilbert and Lord Gordon both praised our Gold Standard initiative on the floor of the House of Lords. 

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Educational event

Last year, we hosted an educational event for parliamentarians alongside Nigel Huddleston MP.

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The Debating Group

We are an association of groups representing the marketing industry who meet to debate big issues in Parliament.

Search the archive

If you’d like to know more about how we’re representing the digital advertising industry via our policy work, search our archive of news articles and updates. 

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Sign up to our newsletter or contact the team

We send out Policy Focus every month so that you can stay top of the class on all areas of digital policy and regulation. You can sign up by contacting a member of our Policy team. 

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Supportive thought leadership on today’s biggest issues, the best of digital advertising and the future of the industry

Our members achieve more as part of our community through network information, education, stewardship and advocacy.