Policy News

The IAB works to build a sustainable future for digital advertising, which means promoting best practice in regulation and standards and engaging with policy makers across government. 

Latest News

Here you can view all of the material published by our policy team as well as general news updates from IAB UK. 

Featured Article:

IAB UK statement following announcement of HFSS online ad ban

With the Government having confirmed an HFSS online ban for paid-for ads from the start of 2023, read a statement from our CEO Jon Mew.

Our Priorities

We engage with policy-makers and regulators to monitor and respond to all relevant developments affecting digital advertising, helping to tackle the challenges the industry faces. You can find all of our priority areas of work below. 


HFSS online ad ban

Read our work on the online ad ban of ads for products high in fat, sugar and salt. 



Our work responding to the Information Commissioner’s Office report into adtech and real time bidding, the Direct Marketing Code of Practice and the Age Appropriate Design Code. 


Markets & Competition

Our engagement with the Competition and Markets Authority's study into competition in digital markets and online advertising, and the Government’s response. 



Information about the UK's departure from the European Union and what it means for data transfers between the EU and the UK. 


GDPR & Privacy

All of our past and present work on privacy-related issues, including the UK General Data Protection Regulation. 


Transparency & Consent Framework

See all of our up-to-date information on IAB Europe's Transparency and Consent Framework. 

HM Treasury

Digital Services Tax

Our response to the Digital Services Tax on the revenues of digital businesses that derive significant value from the participation of their users

Consultation Responses

Consultation Responses

A library of our responses to consultations from various government departments, select committees and regulators.



A handy primer on UK’s self-regulatory framework for advertising content and placement, covering the CAP Code and how the ASA works.

Gold Standard

Gold Standard

Our own industry standard is The Gold Standard, which is open to all IAB UK members who buy and sell digital media. 


Parliamentary Events

As part of our work proactively engaging policy-makers, we regularly host events in Parliament and participate in debates. 



Our communications with DCMS, the lead department for advertising policy, including our response to its review of online advertising regulation. 

An Overview of the UK’s Digital Advertising Industry

Download an overview of how digital advertising works, its economic benefits and how it is currently regulated 

More Information:

Get in touch

If you have any further questions on any of our policy and regulatory affairs work, feel free to contact our policy team.

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