Inclusion, Diversity & Equity group

In line with our mission to build a sustainable future for digital advertising, the IAB runs an advisory group for Inclusion, Diversity and Equity group.

We know that the world around us is diverse and if we as an industry don’t represent this, we simply cannot connect with customers

the case study tool

Inclusion, Diversity & Equity in Practice

At the IAB, we have worked with our ID&E Group to develop a showcase of standout initiatives that are driving greater inclusivity in the digital advertising industry.

By sharing ideas and inspiration, we hope to build a better, more equitable industry that appeals to diverse talent and makes us all stronger.

Digital display for small businesses

An Introduction to Digital Display Advertising

Created for smaller, niche media owners serving under-represented audiences, this guide breaks down the essential components of digital display advertising - from the different formats available to measurement strategy considerations. Without a specialist team, navigating digital display campaigns can be challenging. To help, we’ve created a concise guide to digital display supporting diversity in the digital media supply chain


    Supporting BRiM: Black Representation in Marketing

    We’re proud to be part of the advisory group on this important cross-industry initiative to improve the representation of black people in marketing. BRiM provides actionable advice to help anyone, no matter their level, improve the representation of black people in marketing. Access the BRiM Framework on the Advertising Association’s website.

    An industry for everybody

    Every manager and employee will experience inclusion and diversity challenges or scenarios in their time. We have pooled the experience and advice from our Advisory Group to share with the wider industry. The result is our Inclusion, Diversity and Equity group "How to guides”, simple one-pagers that shorthand our learnings so you can save time and get on with making a difference.

    Flexible working

    Flexible working

    Supporting inclusion with more dynamic working arrangements that motivate and improve well-being.

    Flexible working


    Hiring people with different perspectives creates better advertising to appeal to our diverse audience.

    Returning to work

    Returning to work

    Helping your people transition back to work after any type of extended leave.


    Age diversity

    When your workforce is all around the same age and lacks the benefits of multi-generational diversity.



    Make sure the LGBTQ+ community feels free to be themselves and never feels excluded.



    With roughly 15% of people being ND, there’s a massive pool of untapped talent waiting to be set free.

    Research: Mind the Digital Skills Gap

    IAB UK and Middlesex University join forces to explore the digital skills gap in the ad industry and provide advice on how to recruit and retain the best talent

    Helpful links

    Helpful links

    Looking for information and support on inclusion, diversity and equity? Find talent and mentorship programmes, consultants and sector specific initiatives who can help your company on their journey.

    Get into Digital icon

    Get into Digital

    The digital skills gap and hiring diverse and representative people continue to be challenges for the industry. So we spoke to people starting their careers and those at the top of their game to get tips and advice to help 16-18 year olds get into digital. With or without a university degree and with or without any experience, Get into Digital will help people get clued up on how to create a great CV, what they can learn from home and find out about the best places to work.

    Why digital advertising works

    Discover why digital advertising is effective for reaching your customers and building brands.