Inclusion, Diversity & Equity

There is a business and a moral case for diversity and equity, which is why we support our members in creating more inclusive work cultures.

Showcase for change

IAB Showcase for Change

At the IAB, we have worked with our members to develop a showcase of standout initiatives that are driving greater inclusivity and environmental sustainability in the digital advertising industry.

By sharing ideas and inspiration, we hope to build a better, more equitable industry that appeals to diverse talent and inspires positive change.

Inclusion, Diversity and Equity group

In line with our mission to build a sustainable future for digital advertising, the IAB runs an Inclusion, Diversity and Equity group for members, get in touch to find out more.

All In logo

Championing inclusivity

We are proud to be recognised as an All In Champion, which means that we’ve taken the first six actions of the All In plan to build a more inclusive advertising industry. All In was created by the Advertising Association, IPA and ISBA to build a workplace where everyone feels they belong.

Team members collaborating on project

An Introduction to Digital Display Advertising

Created for smaller, niche media owners serving under-represented audiences, this guide breaks down the essential components of digital display advertising - from the different formats available to measurement strategy considerations. Without a specialist team, navigating digital display campaigns can be challenging. To help, we’ve created a concise guide to digital display supporting diversity in the digital media supply chain


    Supporting BRiM: Black Representation in Marketing

    We’re proud to be part of the advisory group on this important cross-industry initiative to improve the representation of black people in marketing. BRiM provides actionable advice to help anyone, no matter their level, improve the representation of black people in marketing. Access the BRiM Framework on the Advertising Association’s website.

    Masculinity in the Workplace

    Find out what we took away from this annual event, which marks International Men's Day and aims to engage men in conversations about gender and how better to dismantle gender systems.

    An industry for everybody

    Every manager and employee will experience inclusion and diversity challenges or scenarios in their time. We have pooled the experience and advice from our Advisory Group to share with the wider industry. The result is our Inclusion, Diversity and Equity group "How to guides”, simple one-pagers that shorthand our learnings so you can save time and get on with making a difference.

    Woman using VR headset

    Flexible working

    Supporting inclusion with more dynamic working arrangements that motivate and improve well-being.

    Members chatting at IAB forum


    Hiring people with different perspectives creates better advertising to appeal to our diverse audience.

    Attendees chatting at iab event

    Returning to work

    Helping your people transition back to work after any type of extended leave.

    Members chatting at IAB Leadership Summit

    Age diversity

    When your workforce is all around the same age and lacks the benefits of multi-generational diversity.

    Speaker at IAB event


    Make sure the LGBTQ+ community feels free to be themselves and never feels excluded.

    Delegates chatting at IAB event


    With roughly 15% of people being ND, there’s a massive pool of untapped talent waiting to be set free.

    Inspirational ID&E speakers

    Check out the guest speakers who have challenged and inspired our thinking about diversity and inclusion

    Helpful links

    Helpful links

    Looking for information and support on inclusion, diversity and equity? Find talent and mentorship programmes, consultants and sector specific initiatives who can help your company on their journey.

    Get into digital

    Get into Digital

    The digital skills gap and hiring diverse and representative people continue to be challenges for the industry. So we spoke to people starting their careers and those at the top of their game to get tips and advice to help 16-18 year olds get into digital. With or without a university degree and with or without any experience, Get into Digital will help people get clued up on how to create a great CV, what they can learn from home and find out about the best places to work.

    Why digital advertising works

    Discover why digital advertising is effective for reaching your customers and building brands.