About us

IAB UK is the industry body for digital advertising, committed to building a better future for digital advertising, for the benefit of everyone. We represent almost 300 businesses across the digital advertising industry - including media owners, media agencies, ad tech, platforms and publishers. In addition, we have 600 advertiser members, who join at no cost and gain access to our expertise, events and insight. Everything we do is designed to enable better business for our members by tackling vital challenges, showing what great advertising can do, and looking ahead to help them prepare for the future.

Digital advertising is continuously growing and evolving. We are not-for-profit and exist to promote industry collaboration between our members to develop standards, best practices, critical insight and provide the educational resources businesses need to grow their brands both successfully and sustainably.

Everything the IAB does falls under three principles

Uniting the industry to solve shared challenges: We bring the industry together and facilitate productive collaboration – together achieving far more than any one company can on their own

Demonstrating how great advertising drives growth: By championing effectiveness and celebrating creative excellence, we drive long-term growth for our members and the industry

Looking ahead to help you prepare for the future: We invest in exclusive insight, analysis and expertise to help you plan for the future and ensure your business thrives as the industry evolves

If you’re interested in becoming a member you can find more information here.

Membership benefits