About us

IAB UK is the industry body for digital advertising, committed to bringing the industry together to deliver a better kind of profit, for the planet and its people. We do this by working with our 1,200 members including media owners, agencies and brands.

Our belief is that digital is the smartest way for brands to reach and wow their customers. We are here to help simplify and explain the sometimes complex world of digital advertising, as a trusted source of insight, guidance and education, as well as celebrating the very best in creative talent.

We do this through a range of activities, events, training, insight, setting standards, helping the industry to remain self-regulated and more.

Digital advertising is continuously growing and evolving. We are not-for-profit and exist to promote industry collaboration between our members to develop standards, best practices, critical insight and provide the educational resources businesses need to grow their brands both successfully and sustainably.

Everything the IAB does falls under three principles:

  • Tackle and address the big issues

  • Highlight what works and celebrate digital

  • Look to the future and help businesses prepare

If you’re interested in becoming a member you can find more information here

Rediscover the joy of digital advertising

Champion connections instead of clicks. Capture audiences' imaginations, not just their attention. Boldly move to your own beat instead of letting tech set the pace. It’s time to rediscover the joy of digital.