About us

The Internet Advertising Bureau (IAB) UK is the trade association for digital advertising, representing over 1,200 of the UK's leading brands, media owners, technology providers and agencies.

Digital advertising is continuously growing and evolving. We are not-for-profit and exist to simplify the complex and promote industry collaboration between our members to develop standards, best practices, critical research and provide the educational resources businesses need to grow their brands both successfully and sustainably. 

The IAB is committed to the following three principles:

  • Tackle and address the big issues.

  • Highlight what works and celebrate digital.

  • Look to the future and help businesses prepare.

IAB UK logo

Supportive thought leadership on today’s biggest issues, the best of digital advertising and the future of the industry

Our members achieve more as part of our community through network information, education, stewardship and advocacy.