IAB UK Guide to our Groups

IAB UK groups offer our members regular opportunities to come together with other leading members of the industry to network, share ideas, collaborate on challenges, and tackle big industry issues

The groups offer a forum for IAB UK members to develop standards and deliver educational and inspiring resources about their specialisms, which could not be achieved by one company alone. 

To find out more about our groups or to get involved email catherine@iabuk.com  

 

Ad Operations & Campaign Management  

This group is for members who work on either the supply or demand side of ad tech and are involved in managing the ad operations of a campaign: either through trafficking or optimisations.

Group members will be able to share insights about the technical roadblocks that impact on the successful delivery of digital advertising campaigns and want to help produce best practice for the wider industry.

This group is led by Nickesh Patel. Get in touch at nickesh@iabuk.com 

 

Ad Tech 

Formerly our Display & Data Steering Group, this group is evolving in 2021 to offer regular networking opportunity with other leading members of the ad tech industry. 

The role of the group is to help build buy-side trust in the programmatic supply chain. 

In 2021 the group will focus on User ID, buy-side trust, consent, transparency, and support of developing programmatic platforms like CTV and DOOH. 

This group is led by Rachel Arch. Get in touch at rachel@iabuk.com 

 

Affiliates & Partnerships  

The Affiliates & Partnerships Group sets out to establish the optimum way to educate the industry about the benefits of performance marketing through facilitated discussion.  

The key focus for 2021 will be privacy and tracking, buyside education and consent. 

This group is led by Shayan Sacki. Get in touch at shayan@iabuk.com 

 

Audio  

The Audio Group’s objective is to continue to grow the market by demonstrating to the industry the workings, unique strengths and nuances of digital audio channels. 

The group will help input into the IAB’s support of the audio sector when we host our Audio Specialism week in Q3 in 2021. 

This group is led by Catherine Cribbin. Get in touch at catherine@iabuk.com 

 

Connected TV 

The Connected TV group’s role is to educate the market and help navigate the convergence of linear broadcast and digital video ecosystems. 

Members will input into the IAB’s support of the CTV sector in 2021 when we host our CTV Specialism week in Q4 in 2021. 

This group is led by Catherine Cribbin. Get in touch at catherine@iabuk.com

 

Contextual Targeting  

The objective of the group is to educate brands on the importance and execution of contextual targeting and the benefits it can offer advertisers. 

This group is led by Catherine Cribbin. Get in touch at catherine@iabuk.com 

 

Digital Out-of-Home (DOOH) 

The objective of the group is to help the DOOH market grow and mature as a programmatic channel and establish its role within the wider digital media mix. 

This group is led by Antonio Dale Forte. Get in touch at Antonio@iabuk.com

 

Gaming  

The Gaming Group was created in 2020 to support the growth of gaming marketing as a competitive and viable media channel. 

Group members will help input into the IAB’s support of the gaming sector in 2021 when we host our Gaming Specialism week in Q2 in 2021. 

This group is led by Antonio Dale Forte. Get in touch at Antonio@iabuk.com 

 

Inclusion, Diversity & Equity  

The aim of this group is to work towards building a digital advertising industry that is for everybody by making diversity and inclusion a priority across the sector.  

Members share the work they have done in this space, collaborate to produce useful best practice guides and learn about relevant initiatives. 

This group is for anyone who has an active role in implementing inclusion, diversity and equity plans within their business and can contribute to the conversation to share learnings.

This group is led by Sophia Haynes. Get in touch at sophia@iabuk.com 

 

Mobile In-App  

The Mobile In-App Group’s objective is to continue to grow the market, through explaining to the industry the workings, unique strengths, and nuances of the in-app channel. 

This group is led by Antonio Dale Forte. Get in touch at Antonio@iabuk.com

 

Northern 

The role of this group is to celebrate digital advertising in the North of the UK, highlighting opportunities for growth and recognising achievements. This group is for IAB members who work in the North of the UK.

This group is led by Catherine Cribbin. Get in touch at catherine@iabuk.com 

 

Publisher

The publisher group exists to give a forum to IAB UK publisher members to discuss common opportunities and challenges and is open to members who publish professional, curated content. The group aims to highlight the benefits of advertising around quality content.

The group is led by Tim Elkington. Get in touch at tim@iabuk.com

 

Regulatory Affairs & Public Policy

IAB UK’s Regulatory Affairs Group works to promote a policy environment that will support a sustainable digital advertising industry. 

Areas covered include data protection and privacy policy, industry self-regulation, copyright and brand safety, marketing to children and disclosure. 

This group is run by our Policy and Regulatory Affairs team. For more information, contact policy@iabuk.com 

 

Research 

The Research Group provides a forum for members to gain an in depth understanding of IAB research initiatives, advise on projects where appropriate, and discuss research challenges with a like-minded audience.

This group is run by Stephanie Clarke. Get in touch at stephanie@iabuk.com 

 

Search  

The Search Group’s role is to ensure the market maintains its investments in search and continues to embrace the latest innovations within search marketing by educating brands on the value of SEM and redefining best practices for the future. 

This group is led by Antonio Dale Forte. Get in touch at Antonio@iabuk.com 

 

Social  

The Social Group’s role is to ensure the market maintains its investment in paid social by sharing and educating on the latest innovations, best practices, formats and platforms and supporting brands in achieving their aims via the medium. 

This group is led by Antonio Dale Forte. Get in touch at Antonio@iabuk.com 

 

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IAB UK

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