IAB UK Guide to our Groups

IAB UK groups offer our members regular opportunities to come together with other leading members of the industry to network, share ideas, collaborate on challenges, and tackle big industry issues

The groups offer a forum for IAB UK members to develop standards and deliver educational and inspiring resources about their specialisms, which could not be achieved by one company alone. 

To find out more about our groups or to get involved email [email protected]


Ad Tech 

The role of the group is to help build buy-side trust in the programmatic supply chain. In 2022 the group will focus on User ID, buy-side trust, consent, transparency, and support developing programmatic platforms like Audio, CTV and DOOH. 

This group is led by Rachel Arch. Get in touch at [email protected] 


Affiliates & Partnerships  

The Affiliates & Partnerships Group's role is to promote the channel through education and advances in affiliate tech. 

The key focus for 2022 will be privacy, tracking and innovation. There will also be a focus on a buy-side education around standardised planning.

Get in touch at membership@iabuk.com



The Audio Group’s role is to educate the market by demonstrating the workings and unique strengths of digital audio advertising. 

This group is led by Catherine Cribbin. Get in touch at c[email protected]


Connected TV 

The Connected TV group’s role is to promote the value of IAB member CTV content, provide clarity in the market on definitions and offer guidance around challenges such as brand safety and fraud.

This group is led by Catherine Cribbin. Get in touch at c[email protected]


Contextual Targeting

The objective of the group is to educate brands on the importance and execution of contextual targeting and the benefits it can offer advertisers. 

This group is led by Catherine Cribbin. Get in touch at c[email protected]


Digital Out-of-Home (DOOH) 

The role of the DOOH Group is to support the growth of programmatic trading and further establish the role of the channel within the wider digital media mix

This group is led by Connie Hawker. Get in touch at connie@iabuk.com



The Gaming group's role is to support members in capitalising on the growth of the gaming monetisation market. It will do this by raising awareness of the channel, promoting the opportunity to brands, celebrating creativity, and collaboratively supporting the development of a unified measurement standard.

This group is led by Connie Hawker. Get in touch at connie@iabuk.com


Inclusion, Diversity & Equity  

The aim of this group is to work towards building a digital advertising industry that is for everybody by making diversity and inclusion a priority across the sector.  

Members share the work they have done in this space, collaborate to produce useful best practice guides and learn about relevant initiatives. 

This group is for anyone who has an active role in implementing inclusion, diversity and equity plans within their business and can contribute to the conversation to share learnings.

This group is led by Sophia Haynes. Get in touch at [email protected] 


Mobile In-App  

The Mobile In-App Group’s objective is to continue to grow the market, through explaining to the industry the workings, unique strengths, and nuances of the in-app channel. 

Get in touch at [email protected]



This group is for IAB members who work in the North of the UK.

The role of this group is to promote and support the digital industry in the north. We will do this in 2 key ways, continuing to educate clients on User ID as well as highlighting opportunities for growth and recognising achievements.

This group is led by Catherine Cribbin. Get in touch at c[email protected]


Regulatory Affairs & Public Policy

IAB UK’s Regulatory Affairs Group works to promote a policy environment that will support a sustainable digital advertising industry. 

Areas covered include data protection and privacy policy, industry self-regulation, copyright and brand safety, marketing to children and disclosure. 

This group is led by our Policy and Regulatory Affairs team. For more information, contact [email protected] 



The Research Group provides a forum for members to gain an in depth understanding of IAB research initiatives, advise on projects where appropriate, and discuss research challenges with a like-minded audience.

Get in touch at research@iabuk.com



The Search Group’s role is to ensure the market maintains its investments in search and continues to embrace the latest innovations within search marketing.

Get in touch at membership@iabuk.com



The Social Group’s role is to ensure the market maintains its investment in paid social by promoting the benefits such as the value it adds to the economy and its ability to support community building. The group will also create outputs to showcase innovative formats such as AR and address the concerns such as fake news.

This group is led by Rachel Arch. Get in touch at Rachel@iabuk.com



The aim of this group is to help IAB UK members understand how they can best reduce their carbon emissions and fulfil their environmental commitments. Members collaborate to produce best practice guidance, share the work they have done in this space, learn about relevant initiatives and work to create standardisation in a fast-developing ecosystem.The group is open to all IAB UK members and ideal for team members who take an active role in determining and influencing their company’s climate strategy.

This group is led by Tim Elkington. Get in touch at [email protected]

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