Jargon Buster

Full list of terms title

3G

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The third generation wireless service. Promises to provide high data speeds, always-on data access and greater voice capacity.

4G

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The fourth generation of mobile telecommunications technology, succeeding 3G. Caters for increased mobile data demands, and high consumption usage for streaming and uploading video.

Ad blocking

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Ad blocking is the use of apps, browsers, or networks to filter advertising components from being rendered on a consumer’s device. This could include display advertising, tracking pixels or anything that can be predefined and included on a reference black-list. Ad blocking can impact a publisher’s ability to provide free or subsidised content or services.

Ad exchanges

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Online, often highly automated auction-based marketplaces that facilitate the buying and selling of inventory across multiple parties ranging from advertisers, direct publishers, ad networks and Demand Side Platforms (DSP). 

Ad Impression

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A metric expressing each time an ad is served and displayed, whether it is seen or not, whether it is clicked on or not. 

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