The use of AI to automatically run and optimise advertising campaigns. It can manage tasks like audience targeting, bidding, budget allocation, and performance optimisation with little human input.
Autonomous campaign management helps improve campaign performance while reducing manual work, allowing marketers to focus more on strategy and goals.
The fourth generation of mobile telecommunications technology, succeeding 3G. Caters for increased mobile data demands, and high consumption usage for streaming and uploading video.
5G is the fifth-generation technology standard for cellular networks, which cellular phone companies began deploying worldwide in 2019, and is the successor to 4G technology that provides connectivity to most current mobile phones.
The creative asset that may be served in a given ad context.
Ad blocking is the use of apps, browsers, or networks to filter advertising components from being rendered on a consumer’s device. This could include display advertising, tracking pixels or anything that can be predefined and included on a reference black-list. Ad blocking can impact a publisher’s ability to provide free or subsidised content or services.
A set of rules developed by AgenticAdvertising.org that allows AI systems and advertising platforms to communicate in a standard way. It enables AI agents to plan, buy, and optimise advertising campaigns across different platforms more easily.
Instead of marketers managing multiple ad platforms separately, an AI agent uses AdCP to coordinate campaigns across them through a shared standard.
Online, often highly automated auction-based marketplaces that facilitate the buying and selling of inventory across multiple parties ranging from advertisers, direct publishers, ad networks and Demand Side Platforms (DSP).
A metric expressing each time an ad is served and displayed, whether it is seen or not, whether it is clicked on or not.
The amount and types of ad space a publisher has available for an advertiser to buy.