Jargon Buster

Full list of terms title

Advertising network


Also known as “ad networks,” a company that provides a single point of contact for sales representation for multiple websites by aggregating all the sites’ advertising inventory. Ad networks are used by advertisers, agencies to reach audiences and by publishers, typically to sell remnant inventory. 

Personal data


Personal data is covered by the General Data Protection Regulation (GDPR) and comprises any information relating to a person who can be directly or indirectly identified in particular by reference to an identifier, including name, identification number, location data or online identifier.

Non-personal data (anonymous data)


Non-personal data is any information that falls outside the scope of the General Data Protection Regulation (GDPR). This kind of information is also called anonymous data.

Gold standard


The IAB’s Gold Standard initiative was launched in October 2017 supported by all our Board members. It aims to drive up standards in the industry by committing signatories to:

1. Reducing ad fraud by implementing ads.txt

2. Improving digital advertising experiences by adhering to the Coalition for Better Ads principles and the ‘Better Ads Standards’

3. Increasing brand safety by working with JICWEBS with a view to becoming certified or maintaining certification

Companies can register online here.



Any advertising that appears before requested content has loaded, blocking the consumer from progressing until either a countdown has elapsed or the duration of an ad experience has been achieved. These are currently discouraged for desktop web and mobile web experiences due to consumer feedback.

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