Jargon Buster

YOLO (You Only Look Once)

AI

A popular deep learning model for real-time object detection that can identify multiple objects in images or video.

 

Your Online Choices (YOC)

This website provides consumers with information about how behavioural advertising works, further information about cookies and the steps they can take to protect their privacy on the internet. It is written by and supported by the internet advertising industry as part of an initiative to enhance transparency and control for online behavioural advertising. The UK version is at www.youronlinechoices.eu/uk.

Zero-Party Data

AI

Data that consumers voluntarily share with brands, such as preferences and feedback, which AI can analyse to deliver highly personalised ads.

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