Jargon Buster

Enables a consumer to load AR experiences directly from the web on their browser. WebAR minimizes friction that a consumer may experience when trying to view AR content. This is not the standard today for AR content delivery but is being experimented with in the industry.

Enables a consumer to load VR experiences directly from the web on their browser. WebVR minimises friction that a consumer may experience when trying to view VR content. This is not the standard today but is being experimented with in the industry.

A list of email addresses which an email-blocking programme (spam filter) will allow messages to be received from, or a list of websites that an advertiser will permit their ads to be placed on.

AI models and techniques that provide human-understandable explanations of their decisions, enhancing transparency and trust.

A popular deep learning model for real-time object detection that can identify multiple objects in images or video.

Data that consumers voluntarily share with brands, such as preferences and feedback, which AI can analyse to deliver highly personalised ads.