Environmental Sustainability FAQs

To help make environmental credentials more accessible and provide an efficient resource for assessing potential partners' and clients' sustainability efforts, we’ve designed a set of questions that highlight a company’s environmental sustainability objectives, their approach to measure and reduce energy usage, and the initiatives in place to lower their carbon footprint. Longer term, this will also help us identify where standards need to be raised and how we might work together as an industry to achieve this.

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View submissions

Use our handy tool to view and compare the sustainability efforts of companies who are committed to reducing the environmental impact of the advertising industry.

Filter by company name, company type, company size, scope, carbon offsetting initiatives, and renewable energy rating, with the option to download all or specific submissions.

Please note, although we have sense-checked the answers and clarified any necessary points with submitting companies, the data has not been independently audited by a third-party.

member

If you are a member and would like to be involved

Contact us at [email protected] and we'll get you set up with the submission form.

Questions focus on company information, energy usage and internal initiatives, and have been designed to be applicable to all company sizes. It may take some preparation to collate all required information, therefore you can view the full list of questions first below, to see what is needed before you start.

If you need to edit any answers after they have been published, you can do this via your dashboard.

Industry backs IAB initiative to boost transparency in environmental sustainability

Read more about this latest sustainability initiative by IAB UK as well as which members have contributed to make environmental credentials more accessible and improve the focus of the industry

Environmental Sustainability FAQs contributors

Members that have contributed

adform
AMS
audience xpress
autotrader
azerion
blis
captify
covatic
criteo
d19
dentsu
ebiquity
encore
fifty
focus
global
gmg
good loop
groupm
gumtree
immediatecomedia
impact+
influent media
microsoft advertising
nano
newsuk
OMG
publicis
pubmatic
seenthis
sharethrough
skyrise
smithfield
Teads
vdx.tv
VIOOH
weare8

"A wider benefit of getting companies to disclose their carbon reduction plans and approach to sustainability is that it drives greater levels of transparency - it holds companies to account. Hopefully this will inspire other companies to share their plans and to make a positive difference."

- Kaye Lee, Director of Group Finance, Auto Trader

members

Other useful resources

Here you'll find a handy grid to keep track of all the different sustainability initiatives across the advertising industry, a glossary of key terms, a guide to available training courses, workshops and qualifications to get to grips with environmental sustainability, and more information on how to join the IAB UK Sustainability Group.

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