Explore IAB UK Insight 

The Insight team help members to understand how to deliver effective media and advertising in a digital native landscape. Our projects and themes explore how investment in digital media is evolving today, highlights the effectiveness of different digital media channels, educates members on emerging digital media, and we look to the future to help members future proof with market changes.

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IAB UK Digital Adspend

The latest IAB UK and PwC full-year Digital Adspend report examines digital advertising spend for 2023. The study reveals that the digital advertising market increased by 11% last year, reaching £29.6 billion. IAB UK members can access the full report, topline takeaways, and the Adspend Analyser tool, which allows users to compare categories, formats, devices, environments and more from across the years. Discover all of our Digital Adpsend reports and extra resources now.

Our projects

From the trajectory of CTV to the value of digital advertising to our economy, explore our research studies for insights and practical advice to help shape your digital ad strategy

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IAB Compass

Navigate the rapidly evolving worlds of connected TV, digital out-of-home, AR / VR gaming and e-commerce and find actionable recommendations for how to start advertising in them.

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The Digital Dividend

Gain a deeper understanding of the value that digital advertising delivers to the UK economy, businesses and people across the country who depend on free digital services every single day.

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Powering Up

Explore how SMEs’ relationship with digital advertising has evolved between 2020 and 2024, plus find out how small businesses can leverage online channels most effectively.

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Real Living

Conducted in 2021, Real Living draws on quantitative and qualitative research to provide a snapshot of the nation’s daily digital habits and what they mean for advertisers.

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Born Online

We teamed up with research consultancy MTM in 2019 to take an in-depth look at the Direct to Consumer market - from the leading DTC brands to what makes DTC customers different.

Latest News

Our Insight department dives deep into the digital advertising realm to unearth insights that matter. Armed with data and a curious mindset, they decode trends, provide actionable insights, and guide strategies that keep you ahead in the game

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Get in touch

If you have any further questions on any of our insight and research affairs work, feel free to contact our insight team.

Rediscover the joy of digital advertising

Champion connections instead of clicks. Capture audiences' imaginations, not just their attention. Boldly find your own beat instead of letting tech set the pace. It’s time to rediscover the joy of digital.

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