IAB UK Digital Adspend HY 2025
UK digital ad spend is forecast to reach £45 billion by 2026, growing by around 10% year-on-year in both 2025 and 2026, according to the IAB UK HY 2025 Digital Adspend Report. The findings highlight the resilience and maturity of the UK’s digital ad industry, with Retail Media and TV+ emerging as key forces shaping its future.
IAB Compass
Navigate the rapidly evolving worlds of connected TV, digital out-of-home, AR / VR gaming and e-commerce and find actionable recommendations for how to start advertising in them.
Our projects
From the trajectory of CTV to the value of digital advertising to our economy, explore our research studies for insights and practical advice to help shape your digital ad strategy
Forecasting ad spend up to 2030
Fast forward to 2030 with Futurescape – an in-depth exploration of the attitudes, innovations and media shifts that will shape the years ahead and redefine how we advertise by the turn of the decade.
The Digital Dividend
Gain a deeper understanding of the value that digital advertising delivers to the UK economy, businesses and people across the country who depend on free digital services every single day.
Powering Up
Explore how SMEs’ relationship with digital advertising has evolved between 2020 and 2024, plus find out how small businesses can leverage online channels most effectively.
Real Living
Conducted in 2021, Real Living draws on quantitative and qualitative research to provide a snapshot of the nation’s daily digital habits and what they mean for advertisers.
Born Online
We teamed up with research consultancy MTM in 2019 to take an in-depth look at the Direct to Consumer market - from the leading DTC brands to what makes DTC customers different.
Insight Community
The Insight Community provides a forum for members to gain an in-depth understanding of IAB research initiatives, advise on projects where appropriate, and discuss challenges with a like-minded audience.
Get in touch
If you have any further questions on any of our insight and research affairs work, feel free to contact our insight team.