Why we’re bringing Real Living back for 2021
In 2015 we launched Real Living, a research project that took us into people’s houses to observe and understand how they were using digital devices in real life. Six years later, we’re resurrecting Real Living to give us a national picture of people’s digital days, how behaviour is evolving, what this means for advertisers and whether the pandemic will drive lasting change.
There has never been a more significant time to assess the changing media landscape and understand how people’s habits have been either fast-tracked or derailed by the seismic social shifts we’re living through. What better way to get a real-life picture than by bringing back Real Living for 2021?
Specialism Weeks coming soon
In addition to our overall look at the changing media day, we’ll be hosting four Specialism Weeks throughout the year, revealing sector-specific insights on who is driving growth in these areas, what behaviour looks like and the opportunities for advertisers. Find out more below.
15-18 March 2021
7-11 June 2021
6-10 September 2021
Connected TV Week
25-29 October 2021
Real Living: Understanding Ecommerce Users
Download our new research ‘Real Living: Understanding Ecommerce Users’. The study reveals key insights into how the pandemic has diversified the ecommerce audience - with older groups driving growth - and impacted behaviour among established shoppers. A must-read for advertisers looking to evolve their shopping strategies.
Real Living: Understanding Gamers
Dive into the findings from our new research ‘Real Living: Understanding Gamers’. Discover who’s gaming, why they log on and what they think of advertising within the game.
Real Living 2015