CTV & gaming projected to deliver over £4bn in annual digital ad spend by 2026
Advertising spend on connected TV (CTV) and gaming is predicted to double by 2026, hitting a combined £4.15bn, according to new report IAB Compass
Learn morePosted on: Monday 07 June 2021 | IAB UK
Released as part of our first ever Gaming Week, the latest results from Real Living 2021 explores the gaming community - who is gaming, why do they game and what do they feel about advertising?
From Mario to Minecraft, what does it mean to be a ‘gamer’ today? As part of Gaming Week, we’ve released the latest quantitative findings from Real Living 2021 - a research project that explores how people are using digital devices today, how they’re engaging with media and what they feel about advertising.
Working with Sparkler, part of PA Consulting, we’ve surveyed 1,000 nationally representative UK adults about their gaming habits to understand the gaming community of 2021. We found that the gaming audience is far broader and more diverse than the stereotype of the teen ‘gamer’ hooked up to a console and have identified key insights advertisers should consider when playing in the in-game space. Key takeouts include:
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Find out more about Real Living here.
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Advertising spend on connected TV (CTV) and gaming is predicted to double by 2026, hitting a combined £4.15bn, according to new report IAB Compass
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