Hello, I'm Joy!
Watch this short video to find out a few things about me, why I've been hired as IAB UK's Chief Digital Cheerleader, and my mission.
I also have my own LinkedIn page where I share inspiring campaigns and thought-provoking pieces or posts from other thought leaders that embody the joy of digital, so give me a follow!
Four quick reads by me, for you
Why human creativity plays just as big a role in digital advertising as it does for any other form of media.
The importance of building a more accurate, holistic, and long-term measure of digital advertising effectiveness
On being guided by your audience and ideas true to your brand purpose, rather than the industry’s pace of change
The value in the fundamental rules of marketing and staying focused on your objective when the choices seem endless
The Joy of Digital Award
The industry is bursting with creative digital campaigns - big and small. So, we think we should celebrate it in all its shapes and forms.
Each month, I spotlight a campaign that demonstrates creative use of digital ad channels. Check out this month's and all past recipients to inspire your next campaign!
You can submit your campaign entries to [email protected]
Useful tools & resources
I've hand-picked some of the top IAB UK tools and resources to support you in your day-to-day in the digital ad industry. Whether you're looking for creative inspiration, to upskill your knowledge, or simply stay up-to-date - this is the best place to start:
Jargon Buster
Dive into our directory that compiles the definitions of all the digital advertising terms you are likely to encounter across the industry
IAB UK Events
We host a range of exciting events all year round that celebrate the best of our industry, keep you up-to-date with the latest innovations and help prepare for the future
IAB UK Podcast
Tune in to conversations on the latest trends, hot topics and insights from the world of digital advertising, hosted by IAB UK's CSO, James Chandler
IAB UK Online Training
Upskill on all things digital advertising through our online training courses that span a range of subject areas and can be completed at your own pace
Case Studies
We’ve pulled together examples of effective digital campaigns from across the industry to help you supercharge your digital advertising
AI Hub
Resources, insight and examples to help you leverage AI in your day-to-day and understand how it’s set to change our industry in the long-run
Compass
Navigate the rapidly evolving worlds of TV+, DOOH, Gaming, AR/VR and e-commerce advertising, with AI, Creators and Retail Media launching H2 2025
Futurescape
An in-depth exploration of the attitudes, innovations and media shifts that will shape the advertising industry in the lead up to 2030 and beyond
Measurement Toolkit
Ditch the clicks and embrace digital metrics that mean more. Get acquainted with effective measurement strategies for various campaign objectives
The Gold Standard
Learn more on how working with Gold Standard certfied platforms, agency groups, media owners and ad tech partners benefits your business and consumers
The Evidence
Bringing together effectiveness research and case studies from our members to help marketers navigate what’s on offer across Digital Audio, Gaming and TV+
Digital Advertising Effectiveness
Key stats and research to demonstrate that digital advertising offers reach, results and return, as well as tips and tools to help you use it effectively
Ask Joy
I've turned agony aunt, partnering previously with Campaign and now Marketing Week to answer the industry's burning questions on digital advertising.
Here you can explore my articles, and if you have a question you'd like
me to answer in my next quarterly column, send it to [email protected]
Become an IAB UK Member
IAB UK is the industry body for digital advertising and exists to unite the industry to champion innovation, set shared standards, and make the complex simple by bringing together members from publishers, ad tech providers, agencies and brands.
From growing your network, to accessing a range of tools, resources, research, events and expertise - check out our membership benefits and how to get on board.
Membership is free for all UK advertisers.
