‘Super Search’ Superman takeover win’s July’s Joy of Digital Award

Warner Bros. Discovery is taking home July’s Joy of Digital Award for ‘Super Search’ - a playful, platform-wide campaign that transformed Roku’s search function into a branded hub for all things ‘Superman’. 

Timed to build buzz ahead of the film’s release, the campaign marked a first-of-its-kind activation on the homepage. From a branded search bar and pinned content row to voice-enabled queries and a bespoke microsite, every element of the experience was geared towards driving visibility, curiosity and cinematic anticipation. 

“It’s super smart, super seamless and - let’s face it - super fun,” said Joy, Chief Digital Cheerleader and Chair of the Joy of Digital Awards. “It turns passive browsing into active discovery, showing just how far TV+ platforms can go when you think beyond the pre-roll. 

“Warner Bros. didn’t just promote ‘Superman’- they built an entire world fans could step into, a portal into fandom. And yes, I’m jumping in with all paws.” 

From hero visuals on the home screen to exclusive behind-the-scenes content, every touchpoint helped bring the ‘Superman’ universe to life for streaming audiences - offering fans a reason to “look up” and tune in. The campaign was brought to life on Roku’s platform, marking a standout use of its TV+ capabilities. 

The Joy of Digital Award celebrates imaginative, innovative digital campaigns that push boundaries and bring big ideas to life online.  Find out more about the Joy of Digital Award and past recipients here.