Events and Education

Born Online: how Direct to Consumer brands are reshaping retail

Over the last decade, the UK retail industry has seen the rise of new, innovative brands that aren’t afraid to disrupt the status quo and do things differently. These brands – like eve, Thread and Bloom & Wild – are born online, build direct relationships with their loyal customer bases and put data and personalisation at the heart of what they do. They are Direct to Consumer (DTC) brands.

In a new study, the IAB has identified the 50 leading DTC brands in the UK, explored their stories, spoken to their founders and surveyed the people that buy from them. Join us as we look behind the scenes of this new breed of companies and find out how they are using digital to reshape the consumer retail landscape.

2018 was the year that mobile took the majority of online ad spend – 51% of a £13.44 billion market (IAB UK & PwC Digital Adspend Study). This is in no small part down to the shift in consumers now spending 64% of their online time on a smartphone (UKOM).

In this seminar, the speakers will aim to bring you latest insights, future trends and top tips within mobile marketing. You’ll learn how to effectively create, plan, and execute your campaigns and come away feeling confident about how to make mobile work for your business.

Influencers have a unique relationship with their customers. For a brand using an established celebrity can be an exciting way to gain trust, and loyalty from their customers. It just needs to be done in the right way. This seminar will look at measuring influencer influence, picking the right influencer for your brand, and how to be effective yet subtle during influencer led campaigns.

Join for a morning of creativity and inspiration. We’ll be showcasing some of the very best recent campaigns from across the industry to analyse why they worked and what set them apart from the rest. If you want to know the secrets to creating a great digital campaign, then this event is not to be missed.

How does automation work? What is currently possible? And how can you get the make the most of it? We’ll be providing answers with a first-look at our new ‘Automation #in’ project that dives into automation across different digital channels. If you want to know how to optimise automation across digital OOH, audio, influencer marketing, native formats, performance and search, this is the seminar for you.

Join us for a day of assessing campaign performance, learning about activation and optimisation of campaigns, the role of data in planning and activation today, plus much more. 

A two-day course taking place on Monday 14 October and Monday 21 October, Digital Marketing Essentials equips you with all the need-to-know digital basics. Whether you’re in-house, at an agency or a publisher, this course is great if you’re new to digital or looking to get more comfortable with digital channels.

This is a two-day course taking place over two consecutive Mondays.

Join us for the last Research Breakfast of the year where we will be showcasing some of the most recent industry research covering a variety of topics. More coming soon. 

Mixed reality is the blending the physical world with the digital world, where physical and digital objects co-exist and interact in real time, unlocking possibilities that before now have been restricted to our thoughts. In this seminar, expect to hear from experts and brands who are on the cusp of bringing mixed reality into our everyday lives. 

One of the biggest challenges in digital advertising is how we measure the effectiveness of ad campaigns. Join us for a closer look at the key ingredients needed for measurement success and a definitive ‘how to guide’ to create a spot-on strategy. Expect specialist guest speakers and a hands-on morning exploring the tools and techniques available, including attribution and brand uplift studies.