Digital Out of Home is evolving and, with advancements in technology, it’s offering advertisers increased creative opportunities. It’s never been more important to keep yourself, and your business, ahead of the curve. This half-day workshop will explain how to create, plan, and execute DOOH campaigns.
Our DOOH Workshop is aimed at those with 1 - 2 year experience.
The workshop is for advertisers and agencies only.
Do you want to get up-to-speed on how digital advertising is regulated in the UK? Join us for an overview of the current regulatory landscape and an explanation of the legislative and self-regulatory frameworks that govern how we operate. We’ll also cover how IAB UK is working across the industry to improve practices and standards, and to educate policy-makers about the benefits of digital advertising and how we are working together to address challenges.
Born Online: how Direct to Consumer brands are reshaping retail
Over the last decade, the UK retail industry has seen the rise of new, innovative brands that aren’t afraid to disrupt the status quo and do things differently. These brands – like eve, Thread and Bloom & Wild – are born online, build direct relationships with their loyal customer bases and put data and personalisation at the heart of what they do. They are Direct to Consumer (DTC) brands.
In a new study, the IAB has identified the 50 leading DTC brands in the UK, explored their stories, spoken to their founders and surveyed the people that buy from them. Join us as we look behind the scenes of this new breed of companies and find out how they are using digital to reshape the consumer retail landscape.
How has display advertising got to where it is today and where it is heading next? How is strategic planning used throughout the purchase funnel journey? And how is digital activity tracked and measured? We cover all in this one-day training course, delving into different attribution methods and how to put them in place.
2018 was the year that mobile took the majority of online ad spend – 51% of a £13.44 billion market (IAB UK & PwC Digital Adspend Study). This is in no small part down to the shift in consumers now spending 64% of their online time on a smartphone (UKOM).
In this seminar, the speakers will aim to bring you latest insights, future trends and top tips within mobile marketing. You’ll learn how to effectively create, plan, and execute your campaigns and come away feeling confident about how to make mobile work for your business.
Influencers have a unique relationship with their customers. For a brand using an established celebrity can be an exciting way to gain trust, and loyalty from their customers. It just needs to be done in the right way. This seminar will look at measuring influencer influence, picking the right influencer for your brand, and how to be effective yet subtle during influencer led campaigns.
Join for a morning of creativity and inspiration. We’ll be showcasing some of the very best recent campaigns from across the industry to analyse why they worked and what set them apart from the rest. If you want to know the secrets to creating a great digital campaign, then this event is not to be missed.
How does automation work? What is currently possible? And how can you get the make the most of it? We’ll be providing answers with a first-look at our new ‘Automation #in’ project that dives into automation across different digital channels. If you want to know how to optimise automation across digital OOH, audio, influencer marketing, native formats, performance and search, this is the seminar for you.
Join us for a day of assessing campaign performance, learning about activation and optimisation of campaigns, the role of data in planning and activation today, plus much more.
A two-day course taking place on Monday 14 October and Monday 21 October, Digital Marketing Essentials equips you with all the need-to-know digital basics. Whether you’re in-house, at an agency or a publisher, this course is great if you’re new to digital or looking to get more comfortable with digital channels.
This is a two-day course taking place over two consecutive Mondays.
Our members achieve more as part of our community through network information, education, stewardship and advocacy.
