Events and Education

Getting the basics right is essential in digital marketing and Ad Ops represents the front line in ensuring that campaigns execute smoothly from start to finish.

The best operational staff are those with an awareness of everything going on around them and how the pieces fit together. Our Ad Ops 101 Workshop is intended to give new starters in the digital operations space an introduction and an overview of the wider problems they can face and how to approach them – from discrepancies and QA to mobile and video considerations. This workshop best suits someone within the first six months of their Ad Ops career.

Join us for our annual workshop aimed at new starters in the industry where speakers with a wealth of digital operations experience will give you an insight into the kind of considerations you should be aware of and what part you can play in the bigger picture.

Ad Ops 101 is intended for digital operations executives with less than 1 year’s experience.

Our workshops are for up to 32 attendees and are a hands-on learning experience for anyone that wants to delve deeper into digital.

IAB members will share their latest research on an array of subjects. These sessions can be a great way to pick up some key insights in the industry over breakfast! 

The recent implementation of the GDPR has increased attention on what rules and laws affect digital advertising. But it’s not all about data protection: digital advertising in the UK is regulated by a combination of laws and rules.  

Join us for the second in the IAB’s Policy Back-to-Basics sessions on Tuesday 31 July, as we explore the essential standards which shape the regulation of the industry, the specific rules that marketers need to be aware of and best practice when it comes to complying.

The age of voice is here, but the landscape is complicated…
 
Part of building a sustainable future for digital advertising is helping businesses to prepare for the future. IAB UK and IPSOS MORI Connect have worked together to map out what the future of voice will look like, by exploring:
 
Technology – what will the future of voice look like from a technological point of view?
Consumers - What will consumers need and want from voice technology, the brands and the businesses that want to connect with, sell to, or help them?
Brands - how are brands and businesses currently trying to leverage voice? What are the opportunities and threats in the future?
 
The report will give actionable guidance to advertisers and brands to enable them to better connect with consumers in voice by capitalising on opportunities and managing threats, both now and in the future.
 
Join us for the project launch at what promises to be an inspiring, educational and certainly thought-provoking session!

With the pace of change in the digital advertising industry at an all time high, it is imperative that media owners, agencies and brands keep their knowledge up to date and invest in their teams expertise. High quality relevant training is an important part of helping individuals and subsequently the organisations they work for meet their objectives. This seminar will examine how training benefits businesses, what good training looks like and measuring ROI. 

Content based, and native advertising, makes up 28% of the digital display market and has seen steady growth over the last 3 years (source: IAB / PWC Digital Adspend Study). Whilst both forms of advertising work well together – which is why they are often talked about in the same breath – the key ingredients for success are different.

This seminar will cover what your top considerations should be when creating branded content campaigns – as well the things you should be focusing on for your distribution strategy. After all, if you’ve invested time, money, and resource into creating brilliant content you want people to engage with it.

You’ll come away with the knowledge, and know how, to make both your content creation, and native distribution, strategy work harder.

Let's face it, digital advertising can get a little confusing. We get caught up with using buzzwords and terms and forget that the same word means different things for different businesses. This session aims to bring clarity to some key challenges we so frequently talk about in this industry.

This is not a technical session and is suitable to anyone from advertisers, agencies, publishers or ad tech companies, who have been in the industry at least 2 years.

In 2017 the digital advertising market reached a whopping £11.55bn. This is testament to the fact it delivers results from both a brand building and direct response perspective. However, because there are so many options when it comes to using digital as part of, we know that it can sometimes be difficult to know where to start. This workshop aims to look at the specific ways to get the most out of digital so you can cherry pick the bits that are right for you and your business. Perfect for people with up to 5 years’ experience working in digital who are keen to learn more and go back to the office with tips, hints, and actionable insights.

The IAB Digital Marketing Essentials Course is a two-day course and the only one you need to understand all the basics about digital!

Who Should Attend?

Whether you’re from an in-house, agency or publisher environment, this course is great for anyone who’s new to digital or who’s looking to get more comfortable with digital channels.

The Consumer Goods and Retail verticals are the second biggest spenders in display advertising, accounting for 19.9% (IAB / PwC UK Digital Adspend Study – H1 2017).

Together, they cover a huge range of items, and with so much out there, how can digital advertising help promote your products and set them apart from the rest? The opportunities in digital seem endless so choosing the right path for your brand can seem challenging.

At our Consumer Goods and Retail vertical seminar, our industry specialists will show delegates the best ways to reach and wow the right audience, giving you top tips for your next digital advertising campaign.