This event is now fully booked. Next available date is Friday 13 March 2020.
Join this advanced course for a comprehensive look at buy side programmatic, regulation and the use of data, how publishers monetise their inventory, attribution models, plus how to go about creating and assembling a dynamic creative ad campaign.
This event is now fully booked. Next available date is Friday 13 March 2020.
The second of two events, this seminar will take a look at the latest topics in Ad Ops. There will also be the opportunity to discuss in groups and ask questions. With drinks served from 5.30pm, this event also provides a great opportunity to network.
A two-day course taking place on Monday 13 January and Monday 20 January, Digital Marketing Essentials equips you with all the need-to-know digital basics. Whether you’re in-house, at an agency or a publisher, this course is great if you’re new to digital or looking to get more comfortable with digital channels.
This is a two-day course taking place over two consecutive Mondays.
IAB UK’s first Digital Trust Forum will tackle the biggest challenges facing the digital advertising industry with talks and discussions on the burning issues of the day.
Covering topics including maximising brand safety, combatting ad fraud, fake news, ad blocking and transparency in the digital supply chain, the day-long event will bring together industry experts and highlight the work being done to improve online advertising for everyone.
The IAB’s inaugural Digital Trust Forum takes place at the British Museum on Wednesday 22 January.
Find out where social is headed and how to align your business with its direction. The importance of risk management and a coherent content strategy. Plus, the psychology of content - why some content just 'works'.
Unlock the power of programmatic with this one-day course, covering everything from combining data and creative to meaningful measurement. If want to buff up on the basics of how an ad is served programmatically and make sure you’re up-to-speed with current practice – this one’s for you.
We will hear how display advertising got to where it is today and where it is heading next; how strategic planning is used throughout the purchase funnel journey, the differences between brand and DR strategies; tracking, measurement, and the technologies and solutions used to do this; and we will learn the different attribution methodologies that are used in digital advertising and the process for putting these in place.
Your 20:20 vision for the year ahead. This workshop is a whistle-stop tour of the emerging formats and trends we’re anticipating to be all the talk in the year ahead. From voice to chatbots, gaming and everything in between- Digital is ever-evolving and this workshop will help to make sure that you’re in the know.
Join us for a day of assessing campaign performance, learning about activation and optimisation of campaigns, the role of data in planning, activation today and much more.
Join this advanced course for a comprehensive look at buy-side programmatic, regulation and the use of data, how publishers monetise their inventory, attribution models, plus how to go about creating and assembling a dynamic creative ad campaign.
