Events and Education

Our highlight

Engage 2018: Moving Forward

Thursday 7 June

Our Engage conference helps us to celebrate digital and think about what we do in future, and how we do it better.

We’ve curated a range of unconventional views to challenge perspectives on what the digital future holds, from industry provocateur Tom Goodwin to Polly Curtis, editor-in-chief of HuffPost.

Engage 2018

Our upcoming events

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Search Trends Seminar
Event

Search Trends Seminar

If you are eager to learn about what is happening in Search this year, then no need to look any further.

Search is a highly significant advertising channel in its own right and the key to a truly integrated marketing mix.

Our Search Advisory Group will put together an educational and inspirational event that will showcase the latest insights and future trends into Search Marketing.

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Better ROI in Digital Marketing
Course

Better ROI in Digital Marketing May 2018

An intensive, one-day training course focused on clarifying, planning and improving the return-on-investment from digital marketing and media. Effective measurement is one of the most crucial but complicated disciplines for the modern marketer.

Who should attend?

This course is suitable for executives with responsibility for planning, monitoring and reviewing the effectiveness of digital marketing investment in all sizes of organisation.

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Entertainment and Media
Event

Entertainment and Media Seminar

Join us for our second vertical snapshot of the year, Entertainment and Media.

In today’s market, there are numerous ways to reach your audience, but how do you as a marketer, keep up with what is best for your brand? With a host of exciting digital channels at your fingertips, which ones work best for the Entertainment and Media market.

At our Entertainment and Media Vertical Snapshot, our industry experts will showcase the best in class in this exciting space, giving you inspiration and top tips for your future campaigns.

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An Introduction to Attribution
Course

An Introduction to Attribution

The path to purchase has become increasingly complicated, with consumers researching and purchasing products offline, as well as via multiple devices and in multiple locations online.

This one day course for marketing and media professionals on both sides of the advertising marketplace will give delegates the latest advances in the measurement of campaigns and media spend. 

With advances in audience and analytics technology, and a better understanding of the consumers path to purchase, we are getting a clearer picture of the true effectiveness of digital advertising. 

This course will highlight the advances in attribution modelling and will give professional insights into the developments and challenges faced by brands, agency buyers and media owners. 

The course will bring the latest thinking on attribution and explores models that go beyond the "last click wins" principle.

This one-day course is suitable for those with experience in digital advertising and a working knowledge of audience analytics.

Please note that this is NOT a software training course.

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Sound Investment

Sound Investment 2018

This seminar is part of Radio Audio Week, where the UK’s radio and audio industries join forces to create a week long celebration. Radio Audio Week is taking place 14-19 May 2018 and will consist of a series of events including conferences, lectures, seminars, awards and networking events at different locations around London. The full agenda is still to be announced… watch this space! 

The week will celebrate what is being hailed as “the audio revolution” which has seen record numbers of people listening to the radio, the coming of age of podcasts and streaming services, and - especially critical over the last 18 months - the launch and quick adoption of voice-activated devices. 

Join us on the 17 May for 'Sound Investment' where experts from our Audio Advisory group will tell you all about the exciting developments and offerings in online audio, demonstrate the brand effectiveness of the channel and showcase the latest and greatest in audio creative. Expect to hear all about the importance of audio’s ability to help brands of the future create emotional attachment and tell stories.

We look forward to seeing you there!

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Research breakfast

Research Breakfast May 2018

Come along to the second Research Breakfast of the year.

There will be 4 sessions where IAB members will share their latest research on an array of subjects. These sessions can be a great way to pick up some key insights in the industry over breakfast! 

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Behavioural Science
Course

Behavioural Science course

This one day course will introduce delegates to the fascinating world of behavioural science. We will bring you the latest research into decision-making and demonstrate many practical examples as applied to the digital media, marketing, advertising and sales.

Who Should Attend?

This course is intended for delegates with media, sales or marketing experience, and who wish to discover how the latest principles of behavioural science can be applied to influence engagement and buying behaviours of their audiences and/or customers.

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Video trends
Event

Video Trends Seminar

The IAB’s latest adspend figures showed that the video market, in H1 2017, was worth a whopping £699 million - a rise of 45.6% year on year. Online video has firmly established itself as the ultimate story telling medium, but in 2018 what key trends should marketers be focusing on to connect with their audiences and get ahead of the curve? In this seminar expect to hear from industry experts, sourced from the IAB’s Video Steering Group, all about the hot video topics – expect to hear about creativity, VR, AR, measurement and everything in between!

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Keith Weed

Engage: Moving Forward

In the last 20 years, technology has fundamentally changed how we perceive and engage with the world around us. This change brings progress but also presents new challenges and questions on a daily basis.

Engage is the ultimate antidote, helping us to celebrate digital and think about what we do in future, and how we do it better.

We’ve curated a range of unconventional views to challenge perspectives on what the digital future holds, from industry provocateur Tom Goodwin to Polly Curtis, editor-in-chief of HuffPost. We’ll also be hearing revolutionary views from Unilever’s Keith Weed and the dynamic truth-seeking Stacey Dooley. Check out our speakers and book your seats before we sell out.

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Content Marketing June 2018
Course

Content Marketing June 2018

This training course is especially designed for brands, agencies and media owners with some experience/knowledge of working with content-based campaigns. 

What Should You Expect?

  • To understand the role of content marketing within the marketing mix

  • To plan, create, execute and measure effective content marketing programmes

  • To inspire creativity in digital advertising and disseminate best practice

  • To highlight latest thinking and inform of new developments

 

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