Adspend measures the size of the UK digital advertising market through a census of major UK media owners and intermediaries, with data shown by category, format, environment, and industry sectors. IAB UK and PwC will be talking through the latest results and will be around to answer any questions about the study.
The best operations staff have an awareness of everything and ensure all runs smoothly from start to finish. Our annual Ad Ops 101 Workshop is intended to give operations executives in the first year of their career an introduction to the problems they can face, and the best ways to tackle them. Includes sessions on tracking, fraud, and more.
Join us for our second Research Breakfast of the year where we will be showcasing some of the most recent industry research covering a variety of topics within digital advertising. Keep an eye on this page for more information.
This seminar will focus on developments and opportunities within the world of connected TV. Expect to hear from industry experts on topics including consumer behaviour, targeting capabilities, and creative opportunities. Not to be missed for anyone that wants to learn about how connectivity combined with the power of TV can help brands grow.
One of the biggest challenges in digital advertising is, how do we measure the effectiveness of ad campaigns?
This interactive workshop follows the principles set out in the IAB’s Measuring Digital Advertising in a Multi-media Context Guide. We will explore the tools and techniques available, including attribution and brand uplift studies. The workshop will include a number of specialist guest speakers and will include practical tasks.
Join us for a workshop to look at the key principles for measurement success and how to create a measurement strategy.
Join us in this seminar to hear our Audio Advisory group tell you all about the exciting developments in online audio: demonstrating the brand effectiveness of the channel, and showcasing the latest and greatest in audio creative. Expect to hear all about the importance of audio’s ability to help brands of the future create emotional attachment and tell stories.
Retail covers a range of items, and with so much out there, how can digital advertising help promote your products and set them apart from the rest? Our industry specialists will show you the best ways to reach and wow the right audience, giving you top tips for your next digital advertising campaign.
Enter the wonderful world of the World Wide Web, where for thirty years people and companies have shared ideas, created connections and unleashed their potential.
Our 15th annual Engage returns to The Barbican to celebrate the limitless possibility of the web and the advertising that makes it possible.
Join us at Engage 2019, the biggest event in the digital advertising calendar, as we come together to learn from each other and hear from speakers who are unapologetically optimistic about the future of our industry.
People listen to a lot of music, radio, and of course, podcasts. This presents an opportunity for advertisers to engage with people in an intimate way. This workshop will talk about your audio strategies, and equip you with the knowledge and skills needed to conduct successful audio campaigns. For advertisers/brands/agencies only.
In this seminar, our industry specialists will show delegates the best ways to reach and wow the right audience, giving you top tips for your next campaign. Whether you’re promoting washing powder, or ice cream, with digital you can build relationships, encourage brand loyalty and use the online community to build a buzz around your product.
Our members achieve more as part of our community through network information, education, stewardship and advocacy.
