Events and Education

The digital world is fast, exciting and extremely vast. As such, it can be difficult to keep up with the technologies that are continuously being developed and have the potential to change the way that we all behave. Businesses need to be prepared for the future to ensure that they are not left behind by their consumers. This workshop will look into the future of digital advertising, such as AI, Voice, and Mixed Reality, to help us understand what brands need to be considering for the, now, not so far away future. 

The IAB Digital Marketing Essentials Course is a two-day course and the only one you need to understand all the basics about digital!

Who Should Attend?

Whether you’re from an in-house, agency or publisher environment, this course is great for anyone who’s new to digital or who’s looking to get more comfortable with digital channels.

This course takes place on Tuesday 22 January and Tuesday 29 January

Registration and breakfast is from 9:00am and the course will start at 9:30am

The future is something that is both exciting  and fascinating; and the future of digital advertising is no different. The IAB’s mission is to build a sustainable future for digital advertising, of which helping businesses to prepare for the future is part of.

This seminar, shaped by the IAB Future Trends Group, explores trends that may very well have an impact on our industry. From technological advancements in artificial intelligence to the evolution of digital channels as we know them, the talks at this seminar will give an insight into the exciting possibilities that the future holds for the digital advertising industry.

The digital display market has been rapidly ‘going Programmatic’ and soon, this will also affect traditional media channels (OOH, TV, Radio).

This course is for those in sales who need to know more about what they are up against when they start to hear from their agencies that spend will no longer come their way ‘because it has all gone Programmatic’ or ‘has all gone to the internal Trading Desk’; or alternatively those who need to be aware of what the changes might mean for their businesses, and what they can do about it.

Join us for the first Research Breakfast of the year where we will be showcasing some of the most recent industry research covering a variety of topics. 

Stayed tuned for more!

This training course is especially designed for brands, agencies and media owners with some experience/knowledge of working with content-based campaigns. 

What Should You Expect?

• To understand the role of content marketing within the marketing mix

• To plan, create, execute and measure effective content marketing programmes

• To inspire creativity in digital advertising and disseminate best practice

• To highlight latest thinking and inform of new developments

Programmatic trading makes up 80% of all digital display advertising and that has been forecasted to increase to up to 95% by 2020 (Source: IAB / PwC 2017 Digital Adspend Study). 

Programmatic advertising has, and continues to, completely transformed the advertising space with continuous developments in new technology. This seminar will cover the trends the industry is seeing in programmatic, what works, how it works, what needs to be considered when putting together a strategy, and the direction we expect this fascinating topic to go in the future.

This one day course will introduce delegates to the fascinating world of behavioural science. We will bring you the latest research into decision-making and demonstrate many practical examples as applied to the digital media, marketing, advertising and sales.

Who Should Attend?

This course is intended for delegates with media, sales or marketing experience, and who wish to discover how the latest principles of behavioural science can be applied to influence engagement and buying behaviours of their audiences and/or customers.

The IAB UK Leadership Summit returns to Sopwell House in March 2019. This two-day event is squarely aimed at building a better and more sustainable future for digital advertising. We can only make that happen by working together as an industry to tackle the challenges and by committing our energy to collectively address them. We welcome senior decision makers and thought leaders from all parts of the industry.  

Once again this year, we will hold four town halls on hot topics in the industry from Transparency to Inclusion, from Measurement to Data Ethics.

So far we have revealed leading speakers including Benjamin Braun, Marketing Director of Audi; Claire Enders, CEO of Enders Analysis; George Bettany, Founder of Sanctus and David Jones of One Young World. The complete line up will be announced in due course and you can register your interest in attending the event by emailing leadership@iabuk.com.

When it comes to automotive, researching the product plays a huge part in the purchase process, so with the right tools, marketers can grab their audiences’ attention at the right time. As the digital world grows with Influencers, DOOH, Mixed Reality and more coming into play and consumers researching on more and more screens, how can brands stand out?

Buying high priced items online is becoming a regular occurrence, so it is important for the automotive industry to keep up to date with all the possibilities that are out there. At our Automotive Seminar, specialists in the industry will be talking you through the best ways to target the right audience online for the automotive sector.

We hope to see you there!