Direct to Consumer Launch
Born Online: how Direct to Consumer brands are reshaping retail
Over the last decade, the UK retail industry has seen the rise of new, innovative brands that aren’t afraid to disrupt the status quo and do things differently. These brands – like eve, Thread and Bloom & Wild – are born online, build direct relationships with their loyal customer bases and put data and personalisation at the heart of what they do. They are Direct to Consumer (DTC) brands.
In a new study, the IAB has identified the 50 leading DTC brands in the UK, explored their stories, spoken to their founders and surveyed the people that buy from them. Join us as we look behind the scenes of this new breed of companies and find out how they are using digital to reshape the consumer retail landscape.