Events and Education

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Programmatic trading makes up 80% of all digital display advertising and that has been forecasted to increase to up to 95% by 2020 (Source: IAB / PwC 2017 Digital Adspend Study). 

Programmatic advertising has, and continues to, completely transform the advertising space with continuous developments in new technology. This seminar will cover the trends the industry is seeing in programmatic, what works, how it works, what needs to be considered when putting together a strategy, and the direction we expect this fascinating topic to go in the future.

This training course is designed for brands, agencies and media owners with some experience/knowledge of working with content-based campaigns. 

What Should You Expect?

• To understand the role of content marketing within the marketing mix

• To plan, create, execute and measure effective content marketing programmes

• To inspire creativity in digital advertising and disseminate best practice

• To highlight latest thinking and inform of new developments

Gold and Silver packages have now sold out. Just Platinum and Day tickets left!

The IAB UK Leadership Summit returns to Sopwell House in March 2019. This two-day event is squarely aimed at building a better and more sustainable future for digital advertising. We can only make that happen by working together as an industry to tackle the challenges and by committing our energy to collectively address them. We welcome senior decision makers and thought leaders from all parts of the industry.

Once again this year, we will hold four town halls on hot topics in the industry from Transparency to Inclusion, from Measurement to Data Ethics.

So far we have revealed leading speakers including Bruce Daisley in conversation with Dr Pippa Grange; Claire Enders, CEO of Enders Analysis; George Bettany, Founder of Sanctus and David Jones of One Young World. The complete line up will be announced in due course and you can register your interest in attending the event by emailing leadership@iabuk.com.

When it comes to automotive, researching the product plays a huge part in the purchase process, so with the right tools, marketers can grab their audiences’ attention at the right time. As the digital world grows with Influencers, DOOH, Mixed Reality and more coming into play and consumers researching on more and more screens, how can brands stand out?

Buying high priced items online is becoming a regular occurrence, so it is important for the automotive industry to keep up to date with all the possibilities that are out there. At our Automotive Seminar, specialists in the industry will be talking you through the best ways to target the right audience online for the automotive sector.

We hope to see you there!

Content based, and native advertising, makes up 28% of the digital display market and has seen steady growth over the last 3 years (source: IAB / PWC Digital Adspend Study). Whilst both forms of advertising work well together – which is why they are often talked about in the same breath – the key ingredients for success are different.

This seminar will cover what your top considerations should be when creating branded content campaigns – as well the things you should be focusing on for your distribution strategy. After all, if you’ve invested time, money, and resource into creating brilliant content you want people to engage with it.

You’ll come away with the knowledge, and know how, to make both your content creation, and native distribution, strategy work harder.
 

What should today’s marketer be aware of in the Performance Marketing sector in 2019 and beyond? In this seminar the IAB's Performance Marketing Advisory Group will bring you the latest insights, top tips, and innovations within the performance marketing channel.

Join the IAB for a morning of creativity and inspiration. We’ll be showcasing the very best campaigns from across the industry from the quarter just gone and analysing why they worked and what set them apart from the rest.

If digital creativity and effectiveness is your thing then this event is not to be missed.

The IAB, famous for building the future for digital advertising on the ground in London is heading to Manchester’s bustling digital community for the annual “Digital Britain” conference.  Sessions include inspirational stories of digital advertising, an interactive, behind-the-scenes view from the publisher group and food for thought on preparing for the future delivered by Unruly’s Futurist, Elena Cochero.

Expecting delegates from Leeds, Manchester, Scotland and beyond, this year’s round-table sessions will make this a participative day and offer  genuine opportunities to network. Ahead of the event, the IAB will run a charity hack-day where attendees will work together to help a cause with its real-life digital marketing challenges.

Roundtables will also be held throughout the day in the breaks at the back of the auditorium. The objectives of the roundtables are to discuss and produce one action / insight for the IAB that we can take forward by working with members.

To get involved in the event or the hack-day, contact francesca@iabuk.com.

The IAB’s latest adspend figures showed that the video market, in H1 2018, was worth a whopping £967 million - a rise of 40% year on year. Online video has firmly established itself as the ultimate story telling medium, but in 2019 what key trends should marketers be focusing on to stay ahead of the curve? In this seminar expect to hear from industry expert all about the hot video topics – expect to hear about creativity, VR, AR, measurement and everything in between!

Digital out of home is evolving at an incredibly fast and exciting pace. With advancements in technology and developments in creative opportunities it’s never been more important to keep yourself, and your business, ahead of the curve. 

This half day workshop will deep dive into how to effectively create, plan, and execute DOOH campaigns. You’ll come away with feeling confident about how to make DOOH work for your business.

For advertisers/brands and agencies only.

If you are an agency, please contact us directly to book - events@iabuk.com.

Advertisers/brands, please feel free to book on this page.