Events and Education

The recent implementation of the GDPR has increased attention on what rules and laws affect digital advertising. But it’s not all about data protection: digital advertising in the UK is regulated by a combination of laws and rules.   

Join us for the second in the IAB’s Policy Back-to-Basics sessions on Tuesday 18 September, as we explore the essential standards which shape the regulation of the industry, the specific rules that marketers need to be aware of and best practice when it comes to complying.

Getting the basics right is essential in digital marketing and Ad Ops represents the front line in ensuring that campaigns execute smoothly from start to finish.

The best operational staff are those with an awareness of everything going on around them and how the pieces fit together. Our Ad Ops 101 Workshop is intended to give new starters in the digital operations space an introduction and an overview of the wider problems they can face and how to approach them – from discrepancies and QA to mobile and video considerations. This workshop best suits someone within the first six months of their Ad Ops career.

Join us for our annual workshop aimed at new starters in the industry where speakers with a wealth of digital operations experience will give you an insight into the kind of considerations you should be aware of and what part you can play in the bigger picture.

Ad Ops 101 is intended for digital operations executives with less than 1 year’s experience.

Our workshops are for up to 32 attendees and are a hands-on learning experience for anyone that wants to delve deeper into digital.

CPD Category: Digital Integration
Duration: 5 hours

The course will give delegates the skills and knowledge to understand marketing needs beyond display advertising and how brands can use content and other creative solutions to engage with consumers. Delegates will be given training on how to measure the effectiveness of creative solutions and practice how to conceptualise and pitch creative solution ideas to clients.

The IAB UK Digital Upfronts are a showcase of premium digital advertising opportunities from the UK’s leading content creators and media owners.

Upfronts partner companies will each put on an awesome free event in Central London highlighting their most premium digital offerings for advertisers and agencies. Guaranteed fun and learning in equal measure.

View our partners below.

In 2017 the digital advertising market reached a whopping £11.55bn. This is testament to the fact it delivers results from both a brand building and direct response perspective. However, because there are so many options when it comes to using digital as part of, we know that it can sometimes be difficult to know where to start. This workshop aims to look at the specific ways to get the most out of digital so you can cherry pick the bits that are right for you and your business. Perfect for people with up to 5 years’ experience working in digital who are keen to learn more and go back to the office with tips, hints, and actionable insights.

There has never been such a great opportunity – and challenge – to capture attention in a fast moving, busy landscape. Live from IAB UK Digital Upfronts 2018, join Facebook and its line-up of informative, entertaining and thought-provoking speakers to debate the subject of attention.
 
Hear from the hugely impactful Gary Vaynerchuk on what attention looks like today for brands, how this will change, and what you can do to
stand out.

Look at how people are capturing attention to stand up for what they believe in, inspiring brand advertisers with powerful stories about what meaningful changes can really happen when you get it right.

Listen to a live acoustic session from new and exciting musician Joy Crookes.

More information including the full speaker line-up and agenda will be available over the coming weeks.
 
For now, please register your interest here.

The digital display market has been rapidly ‘going Programmatic’ and soon, this will also affect traditional media channels (OOH, TV, Radio).

This course is for those in sales who need to know more about what they are up against when they start to hear from their agencies that spend will no longer come their way ‘because it has all gone Programmatic’ or ‘has all gone to the internal Trading Desk’; or alternatively those who need to be aware of what the changes might mean for their businesses, and what they can do about it.

Join us for our 2018 #Upfronts

The last 12-months have been the biggest in Twitter’s history. We’ve gone from strength to strength and that’s reflected in the fantastic partnerships we’ve built with clients, agencies and other media brands.

To celebrate those partnerships, and to talk about what’s coming next, we’d love for you to join us at our 2018 #Upfronts event.

We’ll be sharing fresh insights and be joined by special guests who will talk about how we’re working together and the success we have enjoyed.

You can look forward to a sneak preview of our exciting new partnership with BuzzFeed UK as we partner to launch a new weekly show on Twitter about everyone’s favourite subject, TV!

See you there. RSVP here

This Upfronts event is relevant to you if you work for a brand or agency who have an international remit.

BBC Global News invites you to the iconic Radio Theatre, in the heart of the BBC, for our first ever IAB UK Digital Upfront!

As the international commercial arm of BBC News, we offer global brand partnership opportunities across BBC World News and bbc.com. During our Upfront we will preview a range of exciting new products and platforms that enable your brand to access our world class storytelling and target valuable BBC audiences.

We will be joined on stage by BBC stars Gabby Logan (sports broadcaster), Hugh Skinner (Will from W1A, and also seen in Fleabag, The Windsors, Star Wars: The Last Jedi and Mamma Mia! Here We Go Again) and Mike Gunton (Executive Producer of Planet Earth II), who will be discussing the secrets of creating great storytelling – be it historic sporting occasions, unmissable drama and comedy or breathtaking natural history.

We will also be joined by psychological illusionist, Neb, who will help us launch the Science of Memory, our new groundbreaking study that reveals how emotions affect long-term memory in branded content.

Our MC for the morning will be BBC World News presenter, Lucy Hockings.

Arrive early and join us afterwards for refreshments in the Media Café, overlooking the BBC’s world famous newsroom.

Register your interest here

Growth in the video space has continued in the last few years, opening up more opportunities for brands to tell their stories with engaging and impactful video creative.

Now, with digital becoming such an important part of everyday life, it’s important to make use of the constantly connected world and present creative in the relevant context.

This workshop has been created by the IAB’s Video Steering Group, made up of the leading players in the video space, to emphasise how brands can use digital video as part of a successful advertising campaign.

CPD Category: Digital Integration
Duration: 5 hours