Events and Education

Our upcoming events

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Wellbeing-Seminar-Logo

Wellbeing Seminar

Looking after an employee’s wellbeing means they are more equipped to deal with the stresses of a working day. It also saves the company money with a higher rate of staff retention. The benefits are clear, but how as employers do we create the right environment to look after our employees, and as employee's what are the things we can do to improve our mental and physical health?

With talks from, NABS, Melville Marketing Solutions, Demolish the Wall and The Action Academy. Stay tuned for more info! 

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Creative-seminar-logo

Creative Morning

Want to kickstart your digital creativity? Join us for a morning packed with case studies from the likes of Spotify, Viber, Takumi, Tapjoy, MediaCom and Rezonence. You’ll take a closer look at how Instagram influencers delivered for Clarins, how Direct Line harnessed the power of mobile gaming and how pioneering use of video technology enabled Barcelona FC fans to walk in the shoes of their heroes. Prepare to be inspired!

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Adops

Ad Ops Networking Seminar

Ad operations is the core of online advertising. It supports not just the sale and delivery of ads, but every member of the team creating them. So come along to this fantastic networking evening to raise a glass and enjoy a night of informative speakers and panel discussions, covering latest area's in ad ops. 

There will also be after drinks from 5:30pm.

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Research-logo

Research Breakfast

The third research breakfast of the year is almost here, and this time around we pour over research into attention and effectiveness, delve into the minds of gamers, look over UKOMs media insights and start to answer the question ‘how much trust to consumers really have in advertising?’

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Programmatic-101-logo
Course

Programmatic 101

This event is now sold out.

During this training session you will learn how an ad is served in programmatic with the different technologies involved, how data can be used to target audiences and create personalised ads. As well as, how campaign are activated and can be optimised in practice and the basics of measurement in programmatic campaigns and their different uses.

 

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Measurement-and-planning-logo
Course

Measurement and Planning

This event is now sold out.

During this training day we will hear how display advertising got to where it is today and where it is heading next; how strategic planning is used throughout the purchase funnel journey, learning the differences between brand and DR strategies; how digital activity is tracked and measured, covering the technologies and solutions used to do this; and we will learn the different attribution methodologies that are used in digital advertising and the process for putting these in place.

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DOOH-Logo

DOOH Workshop

Digital Out Of Home is evolving, and with advancements in technology, come increased creative opportunities. It’s never been more important to keep yourself, and your business, ahead of the curve. This half day workshop will explain how to create, plan, and execute DOOH campaigns.

The workshop is for advertisers, and agencies only.

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mobile

Mobile Trends

2018 was the year that mobile became the majority of online spend – 51% of a £13.44bn market (IAB UK & PwC Digital Adpsend Study). This is in no small part down to the shift in consumers now spending 64% of their online time on a smartphone (UKOM).

In this seminar, the speakers will aim to bring you latest insights, future trends and top tips within mobile marketing. You’ll learn how to effectively create, plan, and execute your campaigns and come away feeling confident about how to make mobile work for your business.

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influencer

Influencer Marketing

Influencers have a unique relationship with their customers. For a brand using an established celebrity can be an exciting way to gain trust, and loyalty from their customers. It just needs to be done in the right way. This seminar will look at measuring influencer influence, picking the right influencer for your brand, and how to be effective yet subtle during influencer led campaigns.

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Programmatic-advanced-logo
Course

Advanced Programmatic

During this advanced course you will learn about buy side programmatic, regulation and the use of data, how publishers monetise their inventory, attribution models, and creating and assembling a dynamic creative ad campaign.

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IAB UK logo

Supportive thought leadership on today’s biggest issues, the best of digital advertising and the future of the industry

Our members achieve more as part of our community through network information, education, stewardship and advocacy.

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