Events and Education

Growth in the video space has continued in the last few years, opening up more opportunities for brands to tell their stories with engaging and impactful video creative.

Now, with digital becoming such an important part of everyday life, it’s important to make use of the constantly connected world and present creative in the relevant context.

This workshop has been created by the IAB’s Video Steering Group, made up of the leading players in the video space, to emphasise how brands can use digital video as part of a successful advertising campaign.

Influencer marketing is still a fairly new, shiny toy for the advertising industry. An influencers unique relationship with their fans, give brands an interesting way to reach their audience. Using a respected celebrity can be a very good way to gain trust and loyalty from consumers, it just needs to be done in the right way with the right person.

As the influencer marketing scene gets bigger, there are all sorts of questions; How do we measure it? How do we pick the right person? How do we make it subtle but effective?

This seminar will be exploring different ways brands are using influencers in their campaigns, the good/the bad and what ways there are to measure the ROI.

One of the IAB’s objectives is to prepare businesses for the future.

With this in mind, digital innovation is something we like to talk about…a lot! This seminar, shaped by the IAB’s Industry Groups, will give an under the bonnet look at innovation across the different digital channels. You’ll come away feeling inspired, energised, and ready to innovate in your business.

Join IAB UK and IAB Tech Lab for discussion of key advertising technology developed in 2018, and learn what’s to come in 2019. We will review initiatives like ads.txt, OpenRTB 3.0, VAST 4.1, Open Measurement SDK. Deep dives on industry problems like fraud, and discussion of how different initiatives help solve different fraud problems. We will also open up the session for discussion and Q&A to focus specifically on priorities for the UK market.

The digital world is fast, exciting and extremely vast. As such, it can be difficult to keep up with the technologies that are continuously being developed and have the potential to change the way that we all behave. Businesses need to be prepared for the future to ensure that they are not left behind by their consumers. This workshop will look into the future of digital advertising, such as AI, Voice, and Mixed Reality, to help us understand what brands need to be considering for the, now, not so far away future. 

Out of home has been going through a digital revolution over the past couple of years. The combination of data, creativity, and high impact formats has given advertisers new exciting ways to reach people on the move. This seminar will cover the latest trends, insights, and important topics from the world of DOOH, and will showcase how todays marketers are using DOOH alongside their other marketing channels. Expect to learn about the ingredients needed for creative success – how to use data to inform both the planning and buying of out of home campaigns – as well what the future of DOOH looks like.

This training course is especially designed for brands, agencies and media owners with some experience/knowledge of working with content-based campaigns. 

What Should You Expect?

• To understand the role of content marketing within the marketing mix

• To plan, create, execute and measure effective content marketing programmes

• To inspire creativity in digital advertising and disseminate best practice

• To highlight latest thinking and inform of new developments

The IAB Digital Marketing Essentials Course is a two-day course and the only one you need to understand all the basics about digital!

Who Should Attend?

Whether you’re from an in-house, agency or publisher environment, this course is great for anyone who’s new to digital or who’s looking to get more comfortable with digital channels.

This course takes place on Tuesday 22 January and Tuesday 30 January

Registration and breakfast is from 9:00am and the course will start at 9:30am

The digital display market has been rapidly ‘going Programmatic’ and soon, this will also affect traditional media channels (OOH, TV, Radio).

This course is for those in sales who need to know more about what they are up against when they start to hear from their agencies that spend will no longer come their way ‘because it has all gone Programmatic’ or ‘has all gone to the internal Trading Desk’; or alternatively those who need to be aware of what the changes might mean for their businesses, and what they can do about it.

This training course is especially designed for brands, agencies and media owners with some experience/knowledge of working with content-based campaigns. 

What Should You Expect?

• To understand the role of content marketing within the marketing mix

• To plan, create, execute and measure effective content marketing programmes

• To inspire creativity in digital advertising and disseminate best practice

• To highlight latest thinking and inform of new developments