The path to purchase has become increasingly complicated, with consumers researching and purchasing products offline, as well as via multiple devices and in multiple locations online.
This one day course for marketing and media professionals on both sides of the advertising marketplace will give delegates the latest advances in the measurement of campaigns and media spend.
With advances in audience and analytics technology, and a better understanding of the consumers path to purchase, we are getting a clearer picture of the true effectiveness of digital advertising.
This course will highlight the advances in attribution modelling and will give professional insights into the developments and challenges faced by brands, agency buyers and media owners.
The course will bring the latest thinking on attribution and explores models that go beyond the "last click wins" principle.
This one-day course is suitable for those with experience in digital advertising and a working knowledge of audience analytics.
Please note that this is NOT a software training course.