What AI really means for digital advertising today

How is AI really impacting digital advertising, and what’s coming next? Join us as we unpack insights from IAB UK’s latest research initiatives, including AI Compass and Futurescape, which explore how the industry is navigating the realities of the AI revolution. 

With a focus on what’s happening on the ground, not just the headlines, you’ll gain practical takeaways for advertisers, agencies and platforms looking to move from experimentation to meaningful, strategic adoption. Whether you’re just starting to explore AI tools or evolving a more mature approach, this session will help you focus on what matters most right now and prepare for what’s ahead.