Develop, learn and grow with IAB Training

Looking to upskill on all things digital marketing? You’re in the right place.

We’ve moved all of our training online so you can instantly get to grips with all aspects of digital through expert training courses put together by the IAB team and specialist practitioners hand-picked by the IAB.

eLearning

Digital Advertising Courses

IAB UK online training is totally free-to-access as a membership benefit. This means you can enrol immediately onto a variety of training courses, suitable for all abilities and seniority. Our CPD accredited courses span many areas in this fast-growing sector, from how ads are served online to the measurement of digital campaigns. Complete training at your own pace to become fully immersed in this exciting industry and become a confident, educated authority on all things digital advertising.

You must be a member of IAB UK to access online training.

Browse our online training courses

See our available online training courses below and if you have any questions or enquiries, please get in touch at [email protected]

Gold Standard 2.0

Gold Standard 2.0

The IAB UK Gold Standard is a key element to building a sustainable future for digital advertising. Ensure you’re up-to-date on the Gold Standard’s criteria and the challenges it’s addressing as well as its simple but fundamental aims by completing this short, IAB-led training course.

Industry Overview with Acronym Debunk

Industry Overview and Acronym Debunk

New to digital advertising? This IAB-led overview of the industry will get you to grips with the types of companies involved in this sector and how digital ads are traded. This training also includes a breakdown of some crucial acronyms you will encounter in industry messaging.

Digital Marketing Essentials

Digital Marketing Essentials

The Digital Marketing Essentials course equips you with all the need-to-know digital basics. Whether you’re in-house, at an agency or a publisher, this course is great if you’re new to digital or looking to get more comfortable with digital channels.

Introduction to Measurement

Introduction to Digital Measurement

This IAB-led module will take you through simple principles of how to build your measurement strategy, and introduces the IAB Measurement Toolkit as well as five different methodologies that you can consider for your next campaign.

Policy and Regulations

Introduction to Digital Advertising Regulation in the UK

In this IAB-led training, you will be introduced to how digital advertising is regulated in the UK as well as the IAB’s role in this area. You will also gain an understanding on what industry standards exist to bring about and support a sustainable future for digital advertising.

Programmatic 101

Programmatic 101

Unlock the power of programmatic in a course that covers everything from combining data and creative to meaningful measurement. If you want to buff up on the basics of how an ad is served programmatically and make sure you’re up-to-speed with current practice – this one’s for you.

Advanced Programmatic

Advanced Programmatic

Join this advanced course for a comprehensive look at buy side programmatic, regulation and the use of data, how publishers monetise their inventory, attribution models, plus how to go about creating and assembling a dynamic creative ad campaign.

User ID

Coming soon: User ID

Understand the changing landscape of user identity in digital advertising as well as how to get your business prepared for coming changes. In the meantime, find out how IAB UK is helping advertisers, agencies, ad tech providers and media owners prepare for a cookie-less future.

Bespoke Training

In need of specific training? You're in the right place. We're experts in all things digital and can design bespoke courses to fit your needs.

webinar
Catch up

Webinars and virtual events

We also host a variety of webinars on a range of topics from across the industry that members can attend live or stream later at their own leisure.

Why digital advertising works

Discover why digital advertising is effective for reaching your customers and building brands.