At the IAB, we’re doing everything we can to make sure it’s ‘business as usual’ and that we’re continuing to support our members in the current climate. This includes moving a number of our training courses online so that your staff can keep learning and developing, even if they’re working from home.
Upcoming virtual training courses
We run our training courses at intervals throughout the year. The courses have been designed for a range of abilities and span a range of subject areas in digital advertising. Explore the courses below and find out when you can attend.
A complete introduction to digital marketing, great if you’re looking to get more comfortable with digital channels.
You will learn where social is headed and how to align your business with its direction, plus much more.
Practical Sales Training
Covering all practical aspects of sales training, including trust building, client relationships and getting past that ‘no’.
Ads Ops Management
this course covers the activation and optimisation of campaigns, as well as the use of data in their planning.
Measurement & Planning
In this course you will learn how to plan and measure a variety of digital campaigns.
You will learn the basics of programmatic: how an ad is targeted, served, and personalised.
You will learn about the advanced side of programmatic: regulation and data, and the monetisation of inventory.
Learn how to apply programmatic principles to video advertising.
“Really useful course, well balanced and despite complexity really clear”
“Very clear, good pace, with a diverse range of topics”
“Enjoyable and very well delivered”
Tell us what you thought of our training courses, by getting in touch with email@example.com