IAB Gold Standard

Our commitment to building a sustainable future for digital advertising is embodied in the IAB UK Gold Standard. Launched last October, The Gold Standard has three simple but fundamental aims - to reduce ad fraud, to improve the digital advertising experience and to increase brand safety.

What is the Gold Standard

How does it work?

The Gold Standard is a key element of our vision to build a sustainable future for digital advertising. Here's how it works.

What companies are certified and registered for the IAB Gold Standard?

Certified & registered

Find out exactly what companies have been registered and certified for the IAB Gold Standard.

What are people saying about the Gold Standard?

Industry response

See how the industry has reacted to the IAB Gold Standard. 


Register now!

Complete the registration survey and find out exactly what your business needs to do to comply to the IAB Gold Standard. 

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