IAB Gold Standard

Our commitment to building a sustainable future for digital advertising is embodied in the IAB UK Gold Standard. Launched last October, The Gold Standard has three simple but fundamental aims - to reduce ad fraud, to improve the digital advertising experience and to increase brand safety.

What is the Gold Standard

What is it?

We're committed to building a sustainable future for digital advertising. The Gold Standard is a key element of this vision. 

Who is registered and certified

Certified & registered

Find out exactly what companies have been registered and certified for the IAB Gold Standard.


In Parliament

We took the Gold Standard to Parliament where our CEO, Jon Mew gave a speech to MPs and Peers.

How do I comply?

How do I comply?

Find out exactly what your business needs to do to comply to the IAB Gold Standard.

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