Shelve the silverware
We've launched an advertising campaign calling on marketers to only work with digital advertising suppliers that adhere to the Gold Standard - a multifaceted initiative to improve the digital advertising ecosystem.
How to become Gold Standard certified
The Gold Standard is open to IAB UK members who buy and sell digital media. The certification process has been audited by ABC, an independent third-party, to ensure it is both robust and effective, and will be audited again every 12 months.
You can register your company in less than two minutes, then we’ll contact you to confirm eligibility and take further details. Register now or find out more about getting certified.
Who is certified?
Nearly 100 IAB UK members across the supply chain are Gold Standard certified, spanning platforms, agency groups, media owners and ad tech.
See how many of your downstream partners are certified or find out where certified companies sit across the digital landscape with our handy chart.
98% of respondents agree that “buying inventory in a quality media environment is important for me”
- Pan-European advertiser survey, May 2022
Gold Standard Advertiser Supporters
While brands can’t become Gold Standard certified, we have a cohort of advertiser supporters that pledge to work with Gold Standard certified digital ad suppliers wherever possible
93% of respondents agree with the statement that “I prefer spending my advertising budget with suppliers that adhere to industry standards”
- Pan-European advertiser survey, May 2022
News about the Gold Standard
New ad campaign urges advertisers to demand the Gold Standard
IAB UK has launched its first advertising campaign calling on marketers to only work with digital advertising suppliers that adhere to the Gold Standard.
IAB UK’s Gold Standard to be Platinum Partner of LEAD 2023
IAB UK’s Gold Standard has been announced as the Platinum Partner of LEAD 2023, the advertising industry’s summit presented by the Advertising Association, the IPA and ISBA, which takes place on 25 January.
Introducing Gold Standard 2.1
The latest iteration of the Gold Standard aims to bring increased transparency to the digital supply chain, while also broadening the scope of the initiative to include CTV, gaming and audio for the first time.
FAQs on Gold Standard
From what it means to be Gold Standard certified to the registration process, we’ve compiled some essential FAQs to get you kick-started on your journey.
Appeals and complaints
If you have concern over non-compliance or would like to seek rebuttal over allegations of non-compliance, please email [email protected]