How does it work?
You can register your company in less than two minutes, then we’ll contact you to take some further details and confirm the eligibility of your company. Find out what else is required below.
Certified and Registered
Almost 100 companies have become Gold Standard certified, and a dozen more have registered their interest in doing so. You can see all of those certified and registered below, organised by company type.
How to get involved?
Your role as an advertiser
Advertisers play a crucial role in improving the digital ad standards. Advertisers can publicly declare their support for the Gold Standard and its certified companies. Find out more below.
Your role as an employee
Become an expert on the Gold Standard and the challenges it’s addressing by completing the e-Learning exercise and sharing with your team.
Your role as a policy-maker
The Gold Standard plays an essential role in industry self regulation, see what else the industry is doing to self-regulate below.
Spreading the Gold
Gold Standard in Parliament
The Gold Standard initiative was praised in parliament by two peers. You can watch their speeches in full below.
Gold Standard 2.0
Version 2.0 is set to launch later in the year with a renewed certification criteria and an independent audit process.
The Future is Gold
Jon Mew, CEO at IAB UK on milestone birthday's, increased responsibility and tackling ad fraud.
Gold Standard in Marketing Week
Tesco and McDonald’s are the first brands to commit to The Gold Standard to clean up digital advertising