The value of the Gold Standard

The digital ad market grew by 11% in 2023, according to our latest full-year Digital Adspend report, making it all the more important that companies are placing their trust in a robust digital supply chain. A broad range of companies from across the supply chain are Gold Standard certified - spanning platforms, agency groups, media owners and ad tech (see below for the full range).

As the digital ad industry continues to evolve and mature in areas such as CTV and retail, we’re broadening the Gold Standard to include these fields. We’ve also recently added a sustainability pillar to help tackle carbon emissions in the supply chain. You can find out more about these developments here.

To find out more about the certification process, take a look at our Gold Standard FAQs and join the community of companies that are working to build a more sustainable future for digital advertising.

This is correct as of November 2024