The value of the Gold Standard

Posted on: Friday 27 May 2022

Find out who in the industry is Gold Standard certified and learn more about the value of the Gold Standard for advertisers


The digital ad market grew by a huge 41% in 2021, according to our latest Adspend report, making it all the more important that companies are placing their trust in a robust digital supply chain. The fact that Gold Standard certified companies continue to grow at more than twice the rate of non-certified companies indicates that advertisers are doing just that - underscoring the value that the Gold Standard has in channelling investment towards responsible players that are upholding industry best practice. 

A broad range of companies from across the supply chain are Gold Standard certified, spanning platforms, agency groups, media owners and ad tech (see below for the full range). As digital advertising continues to evolve in areas such as AVOD, CTV and gaming, we’re noticing a more diverse range of specialisms among Gold Standard companies. This is why we have broadened the scope of companies that are eligible for certification, with Gold Standard 2.1 open to CTV, gaming and audio businesses. Find out more here.

To find out more about the certification process, take a look at our Gold Standard FAQs and join the community of companies that are working to build a more sustainable future for digital advertising.

Gold Standard Companies

This is correct as of July 2022

Related content

Gold Standard 2.1 to bring increased transparency to digital supply chain

As well as improving end-to-end transparency in the digital advertising supply chain, the latest version of the Gold Standard also widens the scope of...

Learn more

92% of buyers prioritise responsible suppliers

A new IAB Europe survey has found that 92% of buyers prefer to spend their advertising budget with suppliers that adhere to industry standards, such as...

Learn more
Gold Standard logo

Gold Standard 2.1 open for public comment

The latest developments to IAB UK’s Gold Standard have been published for industry consultation and are open for public comment until 30 July 2022

Learn more
Gold Standard 2.0

FAQs: Find out more about getting Gold Standard certified

What are the benefits of being Gold Standard certified? Does it cost? And what’s the process to get certified? We answer all your key questions

Learn more

Why digital advertising works

Discover why digital advertising is effective for reaching your customers and building brands.