The value of the Gold Standard

Posted on: Friday 27 May 2022

Find out who in the industry is Gold Standard certified and learn more about the value of the Gold Standard for advertisers

The digital ad market grew by a huge 41% in 2021, according to our latest Adspend report, making it all the more important that companies are placing their trust in a robust digital supply chain. The fact that Gold Standard certified companies continue to grow at more than twice the rate of non-certified companies indicates that advertisers are doing just that - underscoring the value that the Gold Standard has in channelling investment towards responsible players that are upholding industry best practice. 

A broad range of companies from across the supply chain are Gold Standard certified, spanning platforms, agency groups, media owners and ad tech (see below for the full range). As digital advertising continues to evolve in areas such as AVOD, CTV and gaming, we’re noticing a more diverse range of specialisms among Gold Standard companies - from Vevo to Unruly to Anzu.io. We expect this to continue as more companies diversify their digital media offerings and we are working on how to evolve the Gold Standard to include other digital media in addition to the display market.

To find out more about the certification process, take a look at our Gold Standard FAQs and join the community of companies that are working to build a more sustainable future for digital advertising.

 

Gold Standard CompaniesThis is correct as of June 2022

Related content

Gold Standard 2.0

FAQs: Find out more about getting Gold Standard certified

What are the benefits of being Gold Standard certified? Does it cost? And what’s the process to get certified? We answer all your key questions

Learn more
Gold Standard

IAB Ireland launches the Gold Standard

IAB Ireland has today launched the Gold Standard for its members, with 14 signed up at time of launch

Learn more
Gold Standard

Gold Standard FAQs for Advertisers

Here we answer some of the most-asked questions from advertisers about the Gold Standard. If you have a question that isn’t included below, please get in...

Learn more
GS launch

IAB UK launches Gold Standard 2.0 with renewed advertiser support

Gold Standard 2.0 introduces more rigorous criteria - requiring certified companies to implement IAB Europe’s Transparency & Consent Framework v2.0 - as...

Learn more

Why digital advertising works

Discover why digital advertising is effective for reaching your customers and building brands.