Before Content Promo
Gold Standard Certified and Registered
The companies listed below, grouped by company type, have been certified for the IAB UK Gold Standard. Certified companies have supplied the IAB with all of the necessary evidence to demonstrate their support for the three composite initiatives. Details of these criteria are available below.
Gold Standard 1.1 was released in April 2019 with updated and more prescriptive criteria. All companies registered post April 2019 and those renewing their annual certification have been certified against these updated standards and labelled below accordingly. Gold Standard 2.0 is set to be released later this year.
Gold Standard 1.1 was released in April 2019 with updated and more prescriptive criteria. All companies registered post April 2019 and those renewing their annual certification have been certified against these updated standards and labelled below accordingly. Gold Standard 2.0 is set to be released later this year.
Direct Sellers (owned inventory)
These companies are primarily involved in the selling of advertising space that they directly own or operate, e.g. The Guardian and Bauer Media
Indirect Sellers (non-owned inventory)
These companies provide the tech to facilitate the buying and selling of inventory, but do not own inventory or represent specific sites, e.g. Amazon DSP and Xandr
Support (Tech platform services)
These companies are primarily involved in selling ad inventory on sites they do not own or operate, on behalf of direct sellers, e.g. Google AdX and Teads
Buyer Support
These companies buy inventory on behalf of a brand or agency, e.g. Xaxis and Unruly
Buyers
These companies purchase media directly or as a representative for another company, e.g. Publicis and GroupM
