Yahoo! has supplied information as part of 2022’s National Anti-Click-Through Rate Day. Its responses demonstrate which verification suppliers it uses as a media owner and what metrics it offers advertisers. Find out more here.
Yahoo! has completed our Transparency FAQS, which you can view here. Increased transparency in the digital advertising supply chain is important as this makes it easier for buyers to understand where value is added and in turn reward those companies that add most value. Find out more here.
Yahoo! is a global media and advertising company connecting people to their passions. We reach close to a billion people around the world, bringing them closer to what they love -- from finance and commerce, to gaming and news -- with the trusted products, content and tech that fuel their day. For partners, we provide a full-stack platform to amplify businesses and drive more meaningful connections across advertising, search and media.