Blis

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Blis is the audience-first platform that doesn't rely on personal data. We’re an integrated planning and buying platform that delivers scaled, relevant and high-performing audiences, helping the world’s largest brands and media agencies achieve their goals.

Blis’ audiences are built from accurate location data combined with a broad range of rich and powerful datasets, giving us the deepest audience understanding available. Our unique approach provides personalised targeting and performance without relying on personal data, serving up relevant ads to the most high-value, addressable audiences across any channel. We deliver our clients’ campaign outcomes every time, from brand awareness and engagement through to store or site visits and sales.

Established in the UK in 2004, Blis now operates in more than 40 offices across five continents. Working with the world’s largest and most customer-driven companies across all verticals including Unilever, Samsung, McDonald's, HSBC, Mercedes Benz and Peugeot, as well as every major media agency. 


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State of AI in Advertising: Charting the Shift from Automation to Autonomy

Explore how AI is reshaping advertising, from autonomous systems to changing consumer discovery, with key findings, deeper analysis and latest industry commentary in this report