IAB Debrief 2025
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Free for IAB Members, IAB Agencies & IAB Advertisers
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Event Overview
IAB Debrief is back this November! Join us for a fast-paced morning where the industry’s most exciting digitally native brands will take the stage to reveal the ideas, strategies and creative that drove real results.
We'll be announcing the full agenda soon, but you'll hear inspiring case studies from marketers at Alpro, Heineken, The National Lottery, 2K Games, P. Louise and more, all on stage alongside the IAB Members they've partnered with.
From breakthrough campaigns to bold thinking, you'll hear directly from brands and their media partners as they unpack what worked, why it mattered, and how digital channels helped them cut through. Expect standout work, sharp insights and plenty of inspiration.
Speakers so far...
Ben Browne
Head of Media & Channel Activation, Allwyn UK
Ben Browne
Head of Media & Channel Activation, Allwyn UKBen is Media Director at Allwyn, operator of the National Lottery, where he is responsible for the paid, owned and retail media teams and budgets that help drive revenue, digital growth and promote good causes across the UK every day of the year. He has over 25 years of media experience to draw on having worked at a UK, EMEA and Global level at advertisers, agencies and as a consultant. He lives in Wimbledon but does not play tennis.
Bridey Lipscombe
CMO, P.Louise
Bridey Lipscombe
CMO, P.LouiseBridey is a seasoned marketing and creative leader with over a decade of experience in beauty, fashion, and consumer brands. As the former CSO & CEO of CULT, she built a global agency and production house in London and New York delivering award-winning campaigns for brands including Marc Jacobs, Burberry, Nike, Rimmel, Cover Girl, Shiseido, Calvin Klein, and Amazon Fashion, earning 50+ industry awards and recognition for sustainability and innovation, including NEXT Award 2023, LOVIES and Campaign.
As CMO at P.Louise, she leads marketing across content, CGI, production, events, experiential design, PR, influencer and affiliate programs, brand collaborations, and retail, helping position the brand as the #1 beauty + experience brand today.
Dana Fletcher
Brand Partnerships Manager, TikTok
Dana Fletcher
Brand Partnerships Manager, TikTokDana Fletcher helps brands cut through on social.
At TikTok, she works with some of EUI’s fastest-growing lifestyle and beauty brands, scaling their presence and driving meaningful growth.
With 11+ years experience in brand strategy, content ideation and performance marketing.
Jessica Aylett
Head of Sales, GumGum
Jessica Aylett
Head of Sales, GumGumJessica Aylett is Head of Sales at GumGum, with over a decade of experience across agency and sales roles. She joined GumGum through the acquisition of Playground xyz, where she championed attention as a key advertising metric. Now leading UK sales, Jess is passionate about driving innovation through contextual intelligence and delivering impactful solutions for brands. Recently returning to the industry after maternity leave, she brings fresh perspective and energy to the evolving media landscape.
Laura Smith-Collins
Chief Digital & Data Officer, Hearts & Science
Laura Smith-Collins
Chief Digital & Data Officer, Hearts & ScienceLaura Smith-Collins joined Hearts & Science as Chief Digital & Data Officer in 2023 and is responsible for the delivery of market-leading, integrated digital campaigns and the agency’s data-driven ethos.
Laura is a passionate advocate for diversity, equity and inclusion with a track record of leading initiatives designed to drive businesses towards a more equitable future and spent 2 years as co-chair of the OMG Women & Gender Inclusion group. She was named as Campaign magazine’s Female Frontier Honouree for her work on DE&I at Merkle.
Paul Menzies
Head of Commerce, P.Louise
Paul Menzies
Head of Commerce, P.LouisePaul Menzies is the Head of Ecommerce at P.Louise, where he oversees all commercial operations across Shopify and TikTok. With over a decade of experience in global online retail, Paul spent 13 years at JD Sports, where he led the brand’s international ecommerce expansion before transitioning into the beauty industry two years ago.
James Chandler
Chief Strategy Officer, IAB UK
James Chandler
Chief Strategy Officer, IAB UKReasons to attend IAB Debrief
Get inspired & learn
Over the years the Debrief stage has been graced with marketers from the likes of M&S, Autotrader, Abercrombie & Fitch, Boots & TENA Men and this year will be no different. You’ll leave the event brimming with inspiration for your next campaign, as well as tangible examples and advice on how digital can deliver brilliant results.
No sales pitches, nor death by PPT
We know the last thing you want when attending an event is back-to-back sales pitches, or long lengthy sessions with one too many slides. Which is why Debrief is all about the short snappy 10-minute sessions, which spotlight exceptional campaigns without the hard sell.
Only a few hours out the office
We know time is precious and taking a whole day out the office to attend an event can be a hard one to justify, which is why we’ve made Debrief an all killer, no filler morning only event. Running from 08:30am – 12pm, the rest of the afternoon is yours!
Network & make new connections
With the audience made up of 50% advertisers and agencies – make new connections, meet with current and potential clients and catch up with industry peers.
What to expect
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