Last Thursday Club: Measurement March

Digital effectiveness measurement is a vital organ of digital adverting, but it operates within a broken system. At its best, measurement gives us an unparalleled view of audience behaviour at every point of their consumer journey. At its worst, measurement is a complex and opaque landscape - and one that everyone across the industry knows can be improved. 

To help us better understand the trends, opportunities and challenges posed by digital measurement, we have invited a panel of experts to share their perspectives. Their insights promise to shed light on the future of digital measurement and the steps needed to make it more effective.