Media Upfronts
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Event Overview
Media Upfronts 2025: your front-row seat to what’s next in digital advertising. It’s where advertisers come to get ahead.
Across two high-impact days, the industry’s most influential media owners and platforms will reveal the content, innovations and opportunities that will help shape your brand’s advertising strategy in 2026. From first-look announcements, to headline talent and actionable insights, this is the event that gives you a clear edge in your planning.
This event is intended for advertisers and agencies; as such, complimentary tickets are guaranteed for attendees from these organisations. IAB members from other sectors may register, but acceptance is subject to availability and not guaranteed.
Are you a brand or advertiser interested in attending but not yet an IAB member? No worries - you can sign up here.
Agenda – Day One
Arrival, breakfast and activations
Welcome
Meta Upfront
FrontUps: The Agency Perspective
For the first time, agencies join the stage alongside media owners to share what matters most when it comes to building stronger, more impactful partnerships. This short session offers practical insights on how collaboration can unlock creativity, growth, and better outcomes for brands.
Retail Media 3.0 – Start with the Customer. End with Results.
Retail media isn’t just evolving, it is accelerating. This session explores how Nectar360 is driving that shift, powered by customer insight, bold innovation and a focus on solving real industry pain points. From a game-changing unified retail media platform to launching new channels across the retail media landscape and the integration of AI, we’re building what the market needs. Hear from industry leaders and brands, this isn’t just a product upgrade, it’s a new way of working, co-created with clients to deliver real business impact.
Morning break
Bauer Upfront
From Road to Revenue
In this never been-seen-before session, Account Director and Innovation Director Imogen and Nick from i-media will share the surprising story of how the UK road network is transforming in the digital age. Join the talk to learn how to deliver growth by connecting your brand with hard-to-reach customers on the go.
Discover how DOOH is connecting media-starved, engaged audiences nationwide and unlock the scale of broadcast, the targeting of digital, the efficiency of direct and the brand safety of outdoor.
No ad-fraud, just ads. It’s like magic.
Lunch and activations
The future of publishing
This session spotlights how publishers are evolving to meet changing audience needs and advertiser expectations. From diversifying content to enhancing the reader experience, discover the opportunities shaping the next chapter for modern publishing.
Where culture plays: tapping into the power of gaming audiences
Gaming offers one of the most impactful advertising environments today, combining vast audience reach, cross-platform accessibility, and deeply engaged players to drive meaningful brand outcomes. As a cultural and commercial force, gaming enables brands to connect with diverse consumers across mobile, console, and PC— meeting them in immersive, emotionally resonant spaces they trust and enjoy.
Join Activision Blizzard Media and other industry leaders for a conversation focused on the scope of gaming’s impact. Discover how the passion of gaming fandom significantly amplifies ad effectiveness, and how each platform offers distinct value: from the premium feel of console to the scale of mobile and versatility of PC. With the right creative fit and contextual alignment, brands can show up authentically, resonate across platforms, and deliver real, lasting business results.
In an AI era, the only defence is difference: how media partnerships can help brands stand against bland
In an era where automation and AI risk pushing brands toward sameness, difference has never been more critical. In this session, UM will share an agency perspective on what media partners can do to help brands thrive in Full Colour - resisting the race to the mean and unlocking growth through creativity and purposeful collaboration.
Drawing on award-winning client work, Amex Unsigned, UM will explore how agencies and media owners can work together to create meaningful impact. Expect practical guidance on how to embrace nuance and engineer partnerships that help brands grow while delivering lasting value for people and communities.
Afternoon break
From Fandoms to Effectiveness: How passion drives performance on Spotify
The greatest performances happen on Spotify - whether you’re a creator, an artist, or a brand. In this session, Spotify’s Global Head of Advertising Business Marketing, Bridget Evans, reveals how data, culture, and innovation come together on Spotify to make your ads work harder. Then, joined by Monzo’s VP of Marketing, AJ Coyne, and award-winning documentarian and podcaster Louis Theroux, they discuss the power of partnership. Learn how creator storytelling, fan communities, and smart media turn fandom into measurable business results. Come for inspiration, leave with proof - and your next campaign’s spark.
Vevo – Where artists fuel fandom and brand impact
As the world’s leading music video network, Vevo connects advertisers with passionate fans at the heart of culture. From global superstars to rising talent, Vevo goes beyond scale, enabling brands to become part of the conversation. With 25M engaged UK viewers each month, learn how Vevo delivers measurable brand impact and actionable results.
Close
Evening Takeover
Event close
Agenda – Day Two
Arrival, breakfast and activations
Welcome
Global Upfront
FrontUps: The Agency Perspective
For the first time, agencies join the stage alongside media owners to share what matters most when it comes to building stronger, more impactful partnerships. This short session offers practical insights on how collaboration can unlock creativity, growth, and better outcomes for brands.
How ASOS harnesses creative, talent partnerships and social media to bring brands to life for ASOS customers
ASOS gives their view on the importance of creative and how they speak with their fashion loving customers in the ASOS tone of voice. It is more important than ever for retailers and brands to harness the power of social media and relevant talent partnerships to resonate with audiences. Hear the ASOS’s team bring this to life by showcasing some of their best performing recent campaigns for ASOS and their brands.
Morning break
Tripadvisor presents Common Ground, The Shoreditch Edition
Why is travel the greatest leveller for human togetherness?
Join us for an exclusive first look at Common Ground, a bold new content series from Tripadvisor’s in-house creative studio, Wanderlab.
Filmed in the heart of London’s vibrant Shoreditch, the series explores what happens when two people from different walks of life come together and discover a shared connection through the love of travel.
In this special preview you will hear from some of the show’s most compelling voices including Professor Green, Daisy May Cooper, Big Zuu, Monica Galetti, Tilly Lockey and Jimmy Doherty across three fast paced Q&A sessions.
Together they will reflect on how travel acts as the ultimate connector, breaking down barriers and creating true human togetherness.
Lunch and activations
Culture in Motion: How Uber Advertising connects the digital native generation
Today’s digital natives want more than impressions—they want connections that stick. Uber Advertising reveals how brands can move beyond being seen to being remembered, by meeting audiences where culture happens: in the everyday moments of life on Uber. From major city events and product drops to spontaneous cultural sparks, Uber is the stage where it all unfolds.
In this session, we’ll lift the lid on how our Creative Studio is designing experiences that feel authentic to Uber, unforgettable to our users, and high-impact for brands. Discover how premium partnerships, bold activations, and culturally relevant storytelling create deeper engagement, drive buzz, and scale meaningful impact.
FrontUps: The Agency Perspective
For the first time, agencies join the stage alongside media owners to share what matters most when it comes to building stronger, more impactful partnerships. This short session offers practical insights on how collaboration can unlock creativity, growth, and better outcomes for brands.
YouTube Upfront
Drinks and activations
Event close
Why attend?
• Hear directly from the media giants defining the year ahead, including platform updates, first-to-market opportunities, and exclusive previews of what’s coming in 2026
• Be the first to spot key trends and shifts in media and advertising for the year ahead
• Discover exactly how and where your brand can show up – with practical ideas to bring into your planning
• Connect face-to-face with media partners to ask questions, explore tailored solutions and spark new opportunities
• Access exclusive sessions featuring high-profile talent and senior decision-makers you won’t find anywhere else
• Join one of the industry’s most trusted and valued events
This isn’t just another industry event – it’s where advertisers get ahead of the competition. Don’t miss it.
Speakers announced so far...

Louis Theroux
Award-winning Documentarian and Podcaster
Louis Theroux
Award-winning Documentarian and PodcasterLouis Theroux is a genre-defining documentary presenter, best known for creating and fronting deeply immersive programmes that delve into the intricate and often contentious facets of human existence. These include his BAFTA-winning series Louis Theroux’s Weird Weekends and When Louis Met…, a series of award-winning specials like The Most Hated Family in America, Miami Mega Jail and Altered States and the feature-length documentary, My Scientology Movie. In his BBC series Louis Theroux Interviews, Louis takes on the often-enigmatic world of celebrity. With exclusive access to some of the most iconic names in entertainment, the series sees notoriously private stars make time for revealing and unexpected encounters. The Louis Theroux Podcast has given Louis the chance to have some more intimate conversations with a wide range of guests he admires resulting in some surprising, unexpected, difficult, but also comic conversations. Louis has won numerous awards, including three BAFTAs, an RTS award, and Grierson’s Trustees’ Award, and in 2019. He set up his own independent television production company, Mindhouse, alongside Arron Fellows and Nancy Strang.

Professor Green
Rapper, songwriter and presenter
Professor Green
Rapper, songwriter and presenterStephen Manderson, better known as Professor Green, is a multi-platinum-selling rapper, broadcaster, mental health advocate, father and, more recently, a passionate voice in food culture. Born and raised in Hackney, his music carved out space for a generation navigating identity, class and chaos — always with wit, grit and honesty. Over the years, his work has expanded far beyond music, from hard-hitting documentaries and podcasts to books and panel stages.

Big Zuu
TV personality and musician
Big Zuu
TV personality and musicianZuhair Hassan, better known as Big Zuu, is a double BAFTA-winning TV personality, chef, musician and entrepreneur. Best known for his hit show Big Zuu’s Big Eats on UKTV, he has since built a powerful reputation for creativity, cultural influence and cross-platform storytelling. Beyond his award-winning cookery series, Zuu has fronted ITV’s Big Zuu’s Breakfast Show, BBC Two’s Big Zuu Goes To Mecca, and the upcoming Sky Max travel series Rich Flavours with AJ Tracey. He has also been announced as part of Netflix’s Bear Hunt, hosted by Bear Grylls. He also co-founded Big Productions, signing a development deal with Banijay to champion diverse talent, and launched Drip, his mineral water brand now stocked in WHSmith and Morrisons with partnerships including UFC and Matchroom Boxing.

Fleur East
Radio presenter, Hits Radio
Fleur East
Radio presenter, Hits Radio
Nectar Woode
Singer-songwriter, Vevo
Nectar Woode
Singer-songwriter, VevoNectar Woode carries a quiet, magnetic power — a soulful blend of sensitivity and self-discovery that resonates in every note she sings. Raised in Milton Keynes by Ghanaian-British parents, creativity was always encouraged in her home, from her mother’s artistry as a seamstress to the rich musical heritage passed down by her father. Gospel-filled Sundays and a love for icons like Lauryn Hill and Stevie Wonder shaped her deeply emotional sound. Today, that authenticity shines in her music — so much so that Elton John recently compared her to Nina Simone on his Rocket Hour show. At 25, Nectar Woode is an artist who honours her roots while boldly forging her path. Blending neo-soul, folk, jazz, gospel, and intimate storytelling, her music resonates globally — yet her voice remains uniquely her own.

Jimmy Doherty
Farmer and TV personality
Jimmy Doherty
Farmer and TV personalityJimmy is one of the UK’s best-known farmers. His journey started over 20 years ago when he took on a leasehold of a 100-acre farm just outside Ipswich which was followed in a BBC series called ‘Jimmy’s Farm’
.The farm now has an award-winning restaurant, a nature trail, a butterfly house and holds numerous science and food festivals throughout the year. Jimmy is a regular on our TV screens with multiple credits including his recent series on Channel 4 ‘Jimmy’s Big Bear Rescue’ and ‘Jimmy and Shivi’s Farmhouse Breakfast’ on ITV1. travelled all over the world looking at farms, food production and wildlife.

AJ Coyne
VP Marketing, Monzo
AJ Coyne
VP Marketing, MonzoAJ Coyne joined Monzo as VP of Marketing at the beginning of 2024, bringing a wealth of experience and knowledge with him from leading consumer brands like Klarna. He spearheaded Monzo’s first brand campaign in 5 years, painting the UK hot coral and establishing a new brand strategy: Money never felt like Monzo. He’s helped grow the business to over 11 million customers, delivering products that put people in control of their finances and enshrining the brand in popular culture with the world’s first ever ATMmm machine dispensing Greggs sausage rolls. In 2024 Monzo was named a Which? Recommended Provider and became the first bank to win ‘Brand of The Year’ from The Marketing Society.

Shruti Dube
Country Director UK, Meta
Shruti Dube
Country Director UK, MetaShruti Dube is the UK Country Director for Meta where she leads the company’s operations and business across platforms including Facebook, Instagram, Whatsapp, and Messenger. Originally from Lucknow, India, Shruti is now based in London, where she leads her team in collaborating with the UK's top brands and businesses to unlock new growth opportunities and drive positive impact across the country. Shruti has been an integral part of Meta’s EMEA team for nearly a decade, holding leadership roles such as Group Vertical Director for the UK and Ireland, and most recently EMEA Sales Strategy & Operations Director. Her successful track record in these roles has been instrumental in advancing Meta's business objectives in the UK. Prior to Meta, Shruti worked at McKinsey & Company and Sequoia Capital, focusing on strategy, innovation, and venture capital in the tech industry. She holds an MBA with High Distinction from Harvard Business School and a dual degree in Computer Science and Engineering from the Indian Institute of Technology. Shruti is the Patron and ex-Chair of the board of trustees for a girls and young women’s charity, BelEve UK since 2020. She is the senior executive sponsor for the internal Asia-Pacific-Islander Meta group in EMEA, and is a mother to two boys who she is raising to be staunch allies.

Dave Berry
Radio Presenter, Absolute Radio
Dave Berry
Radio Presenter, Absolute RadioDouble TRIC award-winner, Radio, TV and Awards host Dave Berry is widely regarded as one of the best Breakfast show hosts in commercial radio’s illustrious 50 year history. As the sector celebrates half a century, Dave is attracting record audiences to his Radio Academy award-winning Absolute Radio show with 2.3 million listeners every week. Regarded by his peers as ‘the best in the business’, he started his audio journey by presenting at XFM and then took the mantle of the Capital Breakfast show host alongside former TRIC President Lisa Snowdon before moving to Absolute Radio which has recently celebrated its 15th birthday. He has interviewed everyone from Liam Gallagher to Michael Caine, Denzal Washington and Dolly Parton, showcasing his unique charm and affable style. An accomplished writer, he has also presented TV shows for Channel 4 and ITV alongside his chart-topping podcast DadPod and is a passionate mental health campaigner.

Charlotte Murphy
Head of Digital Retail Media, Unilever UK
Charlotte Murphy
Head of Digital Retail Media, Unilever UKCharlotte Murphy is the Head of Digital Retail Media at Unilever UK, with over 15 years of experience driving brand growth through digital, data, and technology. A recognised specialist in retail media, Charlotte harnesses her expertise to shape best-in-class consumer experiences and lead innovative, results-driven strategies. She is passionate about the evolving role of digital in commerce and regularly shares insights on how brands can unlock growth through retail media.

Chris Wright
Vice President, UK & International Sales, Vevo
Chris Wright
Vice President, UK & International Sales, VevoChris has 15 years of experience in media sales, working across a variety of brands and channels. At Vevo he oversees the commercial team and is responsible for maximising the advertising revenue across Vevo’s UK and international territories. Prior to Vevo, Chris held various senior positions at Bauer Media.

Alice Anson
Director of Digital Media, Nectar360
Alice Anson
Director of Digital Media, Nectar360Alice Anson is a senior leader within UK retail media, currently serving as Director of Digital Media at Nectar360. Recognised for her transformative impact, she has launched two Grocer Gold Award-winning products and built the digital retail media division for the Sainsbury’s Group from the ground up.
Her career spans Amazon, The Body Shop, and Lastminute.com, with expertise in marketing, commercial strategy, and product development. After a career pivot from law, Alice embraced her strengths in relationship-building and commercial insight to drive innovation in retail media.
Committed to authentic leadership, Alice openly shares her experience with ADHD and champions inclusive workplaces. She actively supports talent development through initiatives like Women in Retail Media, Bloom, and Google’s Power for Partners.

Bridget Evans
Global Head of Advertising Business Marketing, Spotify
Bridget Evans
Global Head of Advertising Business Marketing, SpotifyBridget joined Spotify in August 2023 and holds the position of Global Head of Advertising Business Marketing for Spotify. Before Spotify, Bridget held the role of Head of Business Marketing for the Family of Apps at Meta, leading efforts to help brands see the full potential of Instagram, Facebook, and Threads to drive their business objectives. She has 13+ years of experience pushing brands forward with digital-first strategies. Prior to Meta, Bridget led consumer marketing, content, and affiliate for Amazon Fashion. Previously, she served as vice president of account strategy at Vaynermedia, where she married creative and media to develop brand and DR campaigns for companies like Coach, Sour Patch Kids, Birchbox, and JP Morgan Chase.
She has correctly guessed Worldle on her first attempt at least three times, and currently lives in New York.

Harriet Scott
Radio Presenter, Magic Radio
Harriet Scott
Radio Presenter, Magic RadioHarriet is one of the most experienced and recognised names in British radio with an award winning career spanning 30 years. She one of the few presenters to feel equally at home at both BBC and commercial radio. Starting her career with a Summer job in local BBC radio, she proceeded to work for a number of local stations, including heading up the first female led Breakfast Show in commercial ration at 2-Ten FM. She moved to London to continue her career, hosting the Drive Time show on the original Virgin Radio. A decade at Heart FM followed, including hosting the hugely successful Heart Breakfast show. She then spent some time at BBC Radio London before moving to her new home Magic Radio. She has hosted a number of shows there before taking the helm at the Magic Breakfast Show, with Gok Wan. Harriet channels her lifelong love of music into her feel-good DJ night, Dance Decade Music, celebrating the best tracks from across the decades, and has played regularly at festivals, private members clubs and events across the UK. She has worked extensively in Television in a variety of genres including Entertainment, Factual and Current Affairs. She is a Sony, Arquiva and ARIA Award winner, has a History Degree from Hull University and is the proud mum of two boys.

Elton Ollerhead
Director, ASOS Media Group
Elton Ollerhead
Director, ASOS Media Group
Nick Einhorn
Innovation Director, i-media
Nick Einhorn
Innovation Director, i-mediaNick Einhorn has been working alongside the marketing team at i-media since 2022. Together, they create presentations unlike anything you may have seen before!
Recognised worldwide as one of the UK’s leading story-tellers and innovators, Nick was part of the hit TV show Penn & Teller - Fool Us!, and has even performed in the presence of King Charles III.
He is also the author of several books for the public with over 1 million copies sold worldwide. (He’s got over half of those in a lock-up if you want a copy).

Jamie Lyons
Global Head of Gaming and Virtual Experience, PHD Media
Jamie Lyons
Global Head of Gaming and Virtual Experience, PHD MediaJamie Lyons is UK Managing Partner & Global Head of Gaming and Virtual Experience at PHD Media, putting him at the heart of strategy, planning and innovative activation across the gaming media ecosystem worldwide. Since launching PHD Gaming in the UK in 2021, and subsequently developing it into a global entity, he has worked with brands across fashion, finance, CPG, tech, charity, luxury, automotive and the games sector to authentically engage gaming audiences. In addition to leading on agency gaming products and shaping client gaming narratives, he regularly collaborates with gaming platforms and publishers directly to help them to shape and refine their solutions and deliver innovative products for brands. Jamie was a member of the Cannes Entertainment Lions for Gaming awarding jury in 2025 and the team he leads boasts an enviable track record in the awards space. Their work has received accolades including the Campaign Media Awards ‘Campaign of the Year 2025’, The Internationalist 'Grand Prix for Digital Solutions 2024', The Drum Awards ‘Best Campaign 2024’, M&M Global Awards ‘Gold' and Digiday Europe ’Best Influencer Collaboration 2025’.

Tom Priestman
Director of Client Services, Nectar360
Tom Priestman
Director of Client Services, Nectar360Tom Priestman is Nectar 360's Director of Client Services, overseeing all FMCG Retail Media partnerships. With a passion for Marketing, Media, and Data Driven Strategies, Tom is working with brands to accelerate their Retail Media journey and drive measurable business impact.
Prior to joining Nectar 360, Tom most recently led the FMCG team at Meta after spending 6 years managing some of the largest Global and UK FMCG partnerships through the evolution of Social, Mobile, and AI.
Prior to Meta, Tom worked client side spending 6 years with Colgate-Palmolive, predominantly in the US, driving digital marketing evolution for their North America Division, notably across search, content, and eCommerce.

Ben Harris
VIP & Talent Partnerships Lead, ASOS
Ben Harris
VIP & Talent Partnerships Lead, ASOS
Adam Morton
Chief Product Officer, UM London
Adam Morton
Chief Product Officer, UM LondonAdam is a champion of difference in a world that too often defaults to the mean. As UM’s Chief Product Officer and a member of the Global Product Council, he leverages insights and hypotheses to decode complexity, amplify vibrancy, and help brands thrive in Full Colour.
Passionate about resisting category comfort, Adam has driven award-winning campaigns at UM that break black-and-white norms and deliver measurable growth for clients. He is dedicated to cultivating partnerships that embrace nuance, champion diverse perspectives, and ensure communications are effective.
A thoughtful advocate for innovation, Adam leverages human expertise to guide AI and emerging tools, translating insight into action and ensuring brands remain relevant and compelling.

Paul Wright
Head of EMEA, Uber Advertising
Paul Wright
Head of EMEA, Uber AdvertisingPaul Wright is the lead for advertising at Uber EMEA. He is responsible for all advertising from Uber's Journey Ads to sponsored messaging in Uber Eats.
Paul started his career at Sky, where he moved from TV sales into the commercial web. He later co-founded a sports focussed ad network and held a variety of digital roles at Bauer and AOL. He was appointed as the first Chief Digital Officer for OMD Group UK and then Omnicom Media Group UK.
Paul then joined Apple's first ad business, iAd, and ran that across international markets. He has also been involved in a number of other Adtech businesses, including Sizmek, which was sold to Amazon in 2019.
Paul is a passionate advocate for the power of digital advertising to connect brands with consumers. He is also a strong believer in diversity and inclusion in the workplace.

Melinda Spence
Director of Advertising Research, Activision Blizzard Media
Melinda Spence
Director of Advertising Research, Activision Blizzard MediaAs Director of Advertising Research at Activision Blizzard Media, Melinda Spence oversees global research for the game publisher’s advertising division, covering thought leadership and user experience research, ad measurement and quantitative research. Prior to Activision Blizzard Media, Melinda spent time at PepsiCo, working in a variety of eCommerce roles for the European business. She was also with Apple for six years, where she identified strategic opportunities for the Apple online store utilising customer insights, and previously with BSkyB and MTV Networks. Originally from the United States, Melinda now resides in the United Kingdom and holds a B.S. from Drexel University and an MBA from London Business School.

Vicky Farley
Group Digital Director, Goodstuff
Vicky Farley
Group Digital Director, GoodstuffWith over a decade of experience in media and digital strategy, Vicky Farley is currently Group Digital Director at Goodstuff, where she’s been a driving force for the past six years. Her career began at PHD as a Print Assistant, quickly evolving into a digital-focused role that laid the foundation for her diverse and dynamic journey across the industry.
Vicky has led digital strategy and execution for a wide range of clients across multiple sectors, including FMCG, energy, retail, finance, and food. At Goodstuff, she’s worked with brands such as Kerry Group, Tilda, Gü, OVO Energy, Dunelm, Clearpay, German Doner Kebab, and Ella’s Kitchen. Prior to that, she managed the Volkswagen account exclusively at PHD, gaining deep expertise in the automotive sector.
Her breadth of experience and passion for digital innovation make her a key leader in shaping impactful, forward-thinking campaigns that deliver results.

Amir Rasekh
Managing Director, Nectar360
Amir Rasekh
Managing Director, Nectar360A commercial and strategic business leader with over two decades of experience, Amir Rasekh is Managing Director of Nectar360 - a loyalty, insight, and retail media agency. He has great expertise in building successful insight and media businesses and delivering market-leading data-driven marketing to clients.
Having worked at Nectar360 for a decade, Amir also spent many years at Sainsbury’s, across a myriad of functions, including the entrepreneurial Business Development division, successfully launching a new insight and media agency to the market called Insight to Communication (i2C), now known as Nectar360.
Amir leads over 200 colleagues as the Nectar360 team provides services to over 900 clients every year. Clients span multiple industries and include many of the biggest brands globally, including British Airways, Esso, and AMEX through to Unilever, PepsiCo, Nestlé, Samsung, Microsoft, and Google. Passionate about putting the customer at the centre of decision-making, Amir is also energised by building, leading and empowering high-performing teams to deliver great client work and commercial performance.

Edward Bagnall
Creative Strategy Manager, EMEA, Uber Advertising
Edward Bagnall
Creative Strategy Manager, EMEA, Uber AdvertisingEdward Bagnall is a seasoned creative strategist with over a decade of experience driving award-winning advertising campaigns across digital, audio, and social platforms. Currently leading Creative Studio for EMEA at Uber Advertising, he helps brands craft impactful, data-informed narratives across Uber’s ecosystem.
Previously, Edward held senior strategic roles at Snap Inc. and Spotify, where he developed innovative ad solutions for major clients like Samsung, O2, Virgin Media, and UK Government. His creative roots also extend into AR and branded experiences, with leadership stints at PLAYAR and early roles in content production across Europe.
Blending commercial insight with creative excellence, Edward specialises in connecting brands with culture through immersive storytelling and platform-native thinking.

Robert Yule
Director of Operations, Nectar360
Robert Yule
Director of Operations, Nectar360Rob Yule is the Director of Operations for Nectar360, a leading Loyalty, Insights & Retail Media Agency. Rob is responsible for the strategic direction and evolution of the Nectar360 business, ensuring the successful execution of key initiatives, and driving operational excellence across the organisation. He has a broad remit covering Media Planning, Campaign Delivery, Data & Insights as well as Nectar360’s B2B Marketing activities.
Before joining Nectar360, Rob held a number of commercial leadership roles in Sainsbury’s, most recently he was responsible for the Soft Drinks & Savoury Snacking categories, playing a key role in the highly successful launch of Nectar Prices. He has extensive experience dealing with many of our biggest FMCG brands, building collaborative trade plans, negotiating terms and overseeing category growth.
Prior to Sainsbury’s, Rob worked in both in-house Strategy roles for major brands such as Argos & Samsung, as well as Management Consulting in consumer verticals. He holds an MBA with Distinction from London Business School.

Ben Van den Broek
Senior Creative Manager, ASOS
Ben Van den Broek
Senior Creative Manager, ASOS
Fraser Hughes
Senior Business Director, Vevo
Fraser Hughes
Senior Business Director, VevoFraser has extensive experience in media sales, working with brands and agencies across the UK and international markets. At Vevo he oversees business across Publicis and key independent agencies and is responsible for maximising opportunities from premium music videos on CTV and digital platforms. Prior to Vevo, Fraser held senior roles within the media industry.

Emily Griffin
Head of Experience Design, Sainsbury's
Emily Griffin
Head of Experience Design, Sainsbury'sEmily Griffin is an accomplished Digital and UX leader with 18 years of experience across retail and financial services. As Head of Experience Design for Nectar and Nectar360 loyalty, insight, and retail media agency for Sainsbury’s, Emily specialises in building high-performing teams, driving organisational change, and championing user-centred, customer-obsessed design solutions that deliver measurable value in both B2B and B2C environments.

Imogen Riddett
Account Director, i-media
Imogen Riddett
Account Director, i-mediaImogen Riddett is an accomplished Account Director at i-media, combining a passion for people, creativity and analytics to deliver exceptional results across a roster of blue chip clients.
Starting out as an Exec at i-media 4 years ago, Imogen has quickly risen through the ranks to lead allwyn National Lottery & Rail Delivery Group, two of the most prestigious UK brands.

Chris Bailes
Sr. Director, Head of EMEA Sales, Activision Blizzard Media
Chris Bailes
Sr. Director, Head of EMEA Sales, Activision Blizzard MediaAs Head of EMEA Sales, Chris Bailes oversees the entirety of Activision Blizzard Media’s direct sales efforts and agency partnership relationships in EMEA. Prior to joining Activision Blizzard Media in January 2024, Chris spent 10 years at Twitter – now known as X – as the Sales Director, leading a team responsible for both agency and client direct relationships. Prior to that Chris led the sales team at Specific Media before moving on to run a £100m plus agency group at Google. With over 20 years of experience, Chris brings deep industry knowledge and a solution-oriented approach to both his clients and the marketplace.

Isabelle Piqueras
Head of Product, Nectar360
Isabelle Piqueras
Head of Product, Nectar360Isabelle is an accomplished Product Leader recognised for her strategic, data-driven mindset and deep expertise across the Media & Entertainment and Retail industries. With a strong foundation in both B2B and B2C Product Management, she brings a proven track record in driving innovation across Content Personalisation, AI, and advanced MarTech/Ad Tech solutions.
Her leadership style is rooted in building and scaling high-performing teams, accelerating product delivery, and navigating complex, multi-location environments.

Carolina Bicudo
Senior Social Media Manager, ASOS
Carolina Bicudo
Senior Social Media Manager, ASOSMeet our Media Upfronts partners...

Bauer Media Group

Bauer Media Group

Global

Global
Global is one of the world’s leading Media & Entertainment groups, and the UK and Europe’s largest Radio & Outdoor company. It is home to national, market-leading media brands including Capital, Heart, Classic FM, LBC, Global’s Newsroom, Smooth, Radio X, Capital XTRA and Gold Radio.
Global Player, the official app for all our brands, lets listeners enjoy audio and video content, award-winning podcasts and expertly curated playlists across app, web and smart speakers.
Global is the leading Outdoor company in the UK and one of the largest in Europe, with over 235,000 sites reaching 95% of the UK population. Across all channels, Global reaches 51 million people across the UK every week, including 29.2 million on the radio.
Global created and operates DAX, the market leader in digital audio advertising. DAX connects advertisers with over 130 million people worldwide, inserting targeted ads into music streaming, connected radio and podcasts, and runs a pioneering programmatic outdoor platform.

Nectar360

Nectar360
Nectar360 is a loyalty, insights and retail media business. It transforms how brands understand and reach their customers through insight driven retail media, serving over 900 clients across the Sainsbury’s and Argos supplier base. It also operates the Nectar coalition – the UK's largest coalition loyalty programme and the proud home of loyalty for brands including Sainsbury’s, Argos, British Airways, Esso and American Express®. With over 23 million Nectar members, Nectar360 has an unmatched understanding of consumers, giving brands a clear picture of who their customers are and what they buy. For more information, visitnectar360.co.uk.

Spotify

Spotify
Advertising on Spotify gives you more moments to reach your audience, more attention paid to your message, and more success to help you achieve your business objectives. Essential to fans. Effective for brands. Add more to your mix with Spotify Advertising.

Tripadvisor

Tripadvisor
The Tripadvisor Group connects people to experiences worth sharing, and aims to be the world's most trusted source for travel and experiences. We leverage our brands, technology, and capabilities to connect our global audience with partners through rich content, travel guidance, and two-sided marketplaces for experiences, accommodations, restaurants, and other travel categories.

Activision Blizzard Media

Activision Blizzard Media
Activision Blizzard Media is the gateway for brands to the leading interactive entertainment company with hundreds of millions of monthly active users around the world. Our legendary portfolio includes iconic mobile game franchises such as Candy Crush™ and some of the top PC and console gaming franchises such as Call of Duty®, World of Warcraft®, and StarCraft®. The idea is simple: great game experiences offer great marketing experiences.

ASOS

ASOS
We bring our fashion-loving 20-something customers the latest trends and best and most relevant product from our own brands and hundreds of partner brands.
Founded in 2000, ASOS has 20m active customers in over 200 markets. We bring fashion lovers around the world the best and most relevant fashion through our unique own brands, styled with the most exciting products from local and global partner brands.
ASOS Media Group helps our partner brands showcase their brands and products to ASOS customers.
ASOS.com

I-media

I-media
I-media is an Omnichannel Media Owner powered by data, insights, and pioneering technology. We deliver growth by connecting brands with hard-to-reach customers on UK roads. Our clients leverage our award-winning omnichannel media solutions, full-motion DOOH, experiential, and in-app advertising solutions to target media-starved, engaged audiences nationwide.

Meta

Meta

Uber Advertising

Uber Advertising
Uber Advertising connects brands with high-intent, on-the-move audiences at the moment decisions are made. With 171M+ monthly users, we reach people as they ride, order, and get things done. Our multi-surface formats—from Journey Ads to Sponsored Listings—seamlessly integrate into everyday moments to turn attention into action. With precision targeting and closed-loop performance, we deliver measurable results that move with your audience.

Vevo

Vevo
“Vevo - Where Artists Fuel Fandom And Brand Impact”
As the world’s leading music video network, Vevo connects advertisers with passionate fans at the heart of culture. From global superstars to rising talent, Vevo goes beyond scale, enabling brands to become part of the conversation. With 25M engaged UK viewers each month, Vevo delivers measurable brand impact and actionable results.

YouTube

YouTube

Cint

Cint
Cint is a global leader in research and measurement technology, connecting companies with questions to a network of over 800 suppliers representing millions of engaged respondents in 130+ countries. Lucid Measurement by Cint allows advertisers, media owners, media partners, and agencies to measure the effectiveness and brand lift of cross-channel advertising campaigns in real-time and optimise media performance while campaigns are live. With millions of available consumers, Lucid Measurement is built on the most powerful tech, the Cint Exchange, providing enough data to glean insights for even the most niche campaigns. The product offers turkey data visualisation options to view KPIs by key media tactics such as sites, creatives, channels, and key demographics, giving real-time, proven feedback. Cint Group AB (publ), listed on Nasdaq Stockholm (STO: CINT), has a global workforce of over 800. Cint has offices in Stockholm, London, New York, New Orleans, Singapore, Gurgaon, and Sydney, among other locations.
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Looking to take the stage or activate your presence at Media Upfronts? Reach out to Catherine Cribbin, Head of Partnerships
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