Media Upfronts

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Protein Studios, Shoreditch, 31 New Inn Yard, London, EC2A 3EY

From

£400.00

Free for IAB Members, IAB Agencies & IAB Advertisers

Ticket Types

IAB Member:

Tickets are free for IAB members, but availability is limited and not guaranteed

FREE
IAB Agency:

Complimentary tickets are guaranteed for advertisers and agencies attending this event

FREE
IAB Advertiser:

Complimentary tickets are guaranteed for advertisers and agencies attending this event

FREE
Non-member:

Full price tickets to event

£400.00 + VAT

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Event Overview

Media Upfronts 2025: your front-row seat to what’s next in digital advertising. It’s where advertisers come to get ahead. 

Across two high-impact days, the industry’s most influential media owners and platforms will reveal the content, innovations and opportunities that will help shape your brand’s advertising strategy in 2026. From first-look announcements, to headline talent and actionable insights, this is the event that gives you a clear edge in your planning. 

This event is intended for advertisers and agencies; as such, complimentary tickets are guaranteed for attendees from these organisations. IAB members from other sectors may register, but acceptance is subject to availability and not guaranteed.

Are you a brand or advertiser interested in attending but not yet an IAB member? No worries - you can sign up here.

Why attend? 

• Hear directly from the media giants defining the year ahead, including platform updates, first-to-market opportunities, and exclusive previews of what’s coming in 2026 
• Be the first to spot key trends and shifts in media and advertising for the year ahead
 Discover exactly how and where your brand can show up – with practical ideas to bring into your planning 
• Connect face-to-face with media partners to ask questions, explore tailored solutions and spark new opportunities 
• Access exclusive sessions featuring high-profile talent and senior decision-makers you won’t find anywhere else 
• Join one of the industry’s most trusted and valued events

This isn’t just another industry event – it’s where advertisers get ahead of the competition. Don’t miss it. 

Speakers announced so far...

Louis Theroux

Louis Theroux

Award-winning Documentarian and Podcaster
Louis Theroux

Louis Theroux

Award-winning Documentarian and Podcaster

Louis Theroux is a genre-defining documentary presenter, best known for creating and fronting deeply immersive programmes that delve into the intricate and often contentious facets of human existence. These include his BAFTA-winning series Louis Theroux’s Weird Weekends and When Louis Met…, a series of award-winning specials like The Most Hated Family in America, Miami Mega Jail and Altered States and the feature-length documentary, My Scientology Movie. In his BBC series Louis Theroux Interviews, Louis takes on the often-enigmatic world of celebrity. With exclusive access to some of the most iconic names in entertainment, the series sees notoriously private stars make time for revealing and unexpected encounters. The Louis Theroux Podcast has given Louis the chance to have some more intimate conversations with a wide range of guests he admires resulting in some surprising, unexpected, difficult, but also comic conversations. Louis has won numerous awards, including three BAFTAs, an RTS award, and Grierson’s Trustees’ Award, and in 2019. He set up his own independent television production company, Mindhouse, alongside Arron Fellows and Nancy Strang.

Nectar Woode

Nectar Woode

Singer-songwriter, Vevo
Nectar Woode

Nectar Woode

Singer-songwriter, Vevo

Nectar Woode carries a quiet, magnetic power — a soulful blend of sensitivity and self-discovery that resonates in every note she sings. Raised in Milton Keynes by Ghanaian-British parents, creativity was always encouraged in her home, from her mother’s artistry as a seamstress to the rich musical heritage passed down by her father. Gospel-filled Sundays and a love for icons like Lauryn Hill and Stevie Wonder shaped her deeply emotional sound. Today, that authenticity shines in her music — so much so that Elton John recently compared her to Nina Simone on his Rocket Hour show. At 25, Nectar Woode is an artist who honours her roots while boldly forging her path. Blending neo-soul, folk, jazz, gospel, and intimate storytelling, her music resonates globally — yet her voice remains uniquely her own.

Alice anson

Alice Anson

Director of Digital Media, Nectar360
Alice anson

Alice Anson

Director of Digital Media, Nectar360

Alice Anson is a senior leader within UK retail media, currently serving as Director of Digital Media at Nectar360. Recognised for her transformative impact, she has launched two Grocer Gold Award-winning products and built the digital retail media division for the Sainsbury’s Group from the ground up.

Her career spans Amazon, The Body Shop, and Lastminute.com, with expertise in marketing, commercial strategy, and product development. After a career pivot from law, Alice embraced her strengths in relationship-building and commercial insight to drive innovation in retail media.

Committed to authentic leadership, Alice openly shares her experience with ADHD and champions inclusive workplaces. She actively supports talent development through initiatives like Women in Retail Media, Bloom, and Google’s Power for Partners.

AJ Coyne

AJ Coyne

VP Marketing, Monzo
AJ Coyne

AJ Coyne

VP Marketing, Monzo

AJ Coyne joined Monzo as VP of Marketing at the beginning of 2024, bringing a wealth of experience and knowledge with him from leading consumer brands like Klarna. He spearheaded Monzo’s first brand campaign in 5 years, painting the UK hot coral and establishing a new brand strategy: Money never felt like Monzo. He’s helped grow the business to over 11 million customers, delivering products that put people in control of their finances and enshrining the brand in popular culture with the world’s first ever ATMmm machine dispensing Greggs sausage rolls. In 2024 Monzo was named a Which? Recommended Provider and became the first bank to win ‘Brand of The Year’ from The Marketing Society.

Nick Einhorn

Nick Einhorn

Innovation Director, i-media
Nick Einhorn

Nick Einhorn

Innovation Director, i-media

Nick Einhorn has been working alongside the marketing team at i-media since 2022. Together, they create presentations unlike anything you may have seen before!

Recognised worldwide as one of the UK’s leading story-tellers and innovators, Nick was part of the hit TV show Penn & Teller - Fool Us!, and has even performed in the presence of King Charles III.

He is also the author of several books for the public with over 1 million copies sold worldwide. (He’s got over half of those in a lock-up if you want a copy).

Bridget Evans

Bridget Evans

Global Head of Advertising Business Marketing, Spotify
Bridget Evans

Bridget Evans

Global Head of Advertising Business Marketing, Spotify

Bridget joined Spotify in August 2023 and holds the position of Global Head of Advertising Business Marketing for Spotify. Before Spotify, Bridget held the role of Head of Business Marketing for the Family of Apps at Meta, leading efforts to help brands see the full potential of Instagram, Facebook, and Threads to drive their business objectives. She has 13+ years of experience pushing brands forward with digital-first strategies. Prior to Meta, Bridget led consumer marketing, content, and affiliate for Amazon Fashion. Previously, she served as vice president of account strategy at Vaynermedia, where she married creative and media to develop brand and DR campaigns for companies like Coach, Sour Patch Kids, Birchbox, and JP Morgan Chase.

She has correctly guessed Worldle on her first attempt at least three times, and currently lives in New York.

Vicky Farley

Vicky Farley

Group Digital Director, Goodstuff
Vicky Farley

Vicky Farley

Group Digital Director, Goodstuff

With over a decade of experience in media and digital strategy, Vicky Farley is currently Group Digital Director at Goodstuff, where she’s been a driving force for the past six years. Her career began at PHD as a Print Assistant, quickly evolving into a digital-focused role that laid the foundation for her diverse and dynamic journey across the industry.

Vicky has led digital strategy and execution for a wide range of clients across multiple sectors, including FMCG, energy, retail, finance, and food. At Goodstuff, she’s worked with brands such as Kerry Group, Tilda, Gü, OVO Energy, Dunelm, Clearpay, German Doner Kebab, and Ella’s Kitchen. Prior to that, she managed the Volkswagen account exclusively at PHD, gaining deep expertise in the automotive sector.

Her breadth of experience and passion for digital innovation make her a key leader in shaping impactful, forward-thinking campaigns that deliver results.

Emily Griffin

Emily Griffin

Head of Experience Design, Sainsbury's
Emily Griffin

Emily Griffin

Head of Experience Design, Sainsbury's

Emily Griffin is an accomplished Digital and UX leader with 18 years of experience across retail and financial services. As Head of Experience Design for Nectar and Nectar360 loyalty, insight, and retail media agency for Sainsbury’s, Emily specialises in building high-performing teams, driving organisational change, and championing user-centred, customer-obsessed design solutions that deliver measurable value in both B2B and B2C environments.

Fraser Hughes

Fraser Hughes

Senior Business Director, Vevo
Fraser Hughes

Fraser Hughes

Senior Business Director, Vevo

Fraser has extensive experience in media sales, working with brands and agencies across the UK and international markets. At Vevo he oversees business across Publicis and key independent agencies and is responsible for maximising opportunities from premium music videos on CTV and digital platforms. Prior to Vevo, Fraser held senior roles within the media industry.

Tom Priestman

Tom Priestman

Director of Client Services, Nectar360
Tom Priestman

Tom Priestman

Director of Client Services, Nectar360

Tom Priestman is Nectar 360's Director of Client Services, overseeing all FMCG Retail Media partnerships. With a passion for Marketing, Media, and Data Driven Strategies, Tom is working with brands to accelerate their Retail Media journey and drive measurable business impact.

Prior to joining Nectar 360, Tom most recently led the FMCG team at Meta after spending 6 years managing some of the largest Global and UK FMCG partnerships through the evolution of Social, Mobile, and AI.

Prior to Meta, Tom worked client side spending 6 years with Colgate-Palmolive, predominantly in the US, driving digital marketing evolution for their North America Division, notably across search, content, and eCommerce.

Amir Rasekh

Amir Rasekh

Managing Director, Nectar360
Amir Rasekh

Amir Rasekh

Managing Director, Nectar360

A commercial and strategic business leader with over two decades of experience, Amir Rasekh is Managing Director of Nectar360 - a loyalty, insight, and retail media agency. He has great expertise in building successful insight and media businesses and delivering market-leading data-driven marketing to clients.

Having worked at Nectar360 for a decade, Amir also spent many years at Sainsbury’s, across a myriad of functions, including the entrepreneurial Business Development division, successfully launching a new insight and media agency to the market called Insight to Communication (i2C), now known as Nectar360.

Amir leads over 200 colleagues as the Nectar360 team provides services to over 900 clients every year. Clients span multiple industries and include many of the biggest brands globally, including British Airways, Esso, and AMEX through to Unilever, PepsiCo, Nestlé, Samsung, Microsoft, and Google. Passionate about putting the customer at the centre of decision-making, Amir is also energised by building, leading and empowering high-performing teams to deliver great client work and commercial performance.

Imogen Riddett

Imogen Riddett

Account Director, i-media
Imogen Riddett

Imogen Riddett

Account Director, i-media

Imogen Riddett is an accomplished Account Director at i-media, combining a passion for people, creativity and analytics to deliver exceptional results across a roster of blue chip clients. 

Starting out as an Exec at i-media 4 years ago, Imogen has quickly risen through the ranks to lead allwyn National Lottery & Rail Delivery Group, two of the most prestigious UK brands.

 Chris Wright

Chris Wright

Vice President, UK & International Sales, Vevo
 Chris Wright

Chris Wright

Vice President, UK & International Sales, Vevo

Chris has 15 years of experience in media sales, working across a variety of brands and channels. At Vevo he oversees the commercial team and is responsible for maximising the advertising revenue across Vevo’s UK and international territories. Prior to Vevo, Chris held various senior positions at Bauer Media.
 

Rob Yule

Robert Yule

Director of Operations, Nectar360
Rob Yule

Robert Yule

Director of Operations, Nectar360

Rob Yule is the Director of Operations for Nectar360, a leading Loyalty, Insights & Retail Media Agency. Rob is responsible for the strategic direction and evolution of the Nectar360 business, ensuring the successful execution of key initiatives, and driving operational excellence across the organisation. He has a broad remit covering Media Planning, Campaign Delivery, Data & Insights as well as Nectar360’s B2B Marketing activities.

Before joining Nectar360, Rob held a number of commercial leadership roles in Sainsbury’s, most recently he was responsible for the Soft Drinks & Savoury Snacking categories, playing a key role in the highly successful launch of Nectar Prices. He has extensive experience dealing with many of our biggest FMCG brands, building collaborative trade plans, negotiating terms and overseeing category growth.

Prior to Sainsbury’s, Rob worked in both in-house Strategy roles for major brands such as Argos & Samsung, as well as Management Consulting in consumer verticals. He holds an MBA with Distinction from London Business School.

Meet our Media Upfronts partners...

Bauer Media Group

Bauer Media Group

Bauer Media Group

Bauer Media Group

Global

Global

Global

Global

Global is one of the world’s leading Media & Entertainment groups, and the UK and Europe’s largest Radio & Outdoor company. It is home to national, market-leading media brands including Capital, Heart, Classic FM, LBC, Global’s Newsroom, Smooth, Radio X, Capital XTRA and Gold Radio.

Global Player, the official app for all our brands, lets listeners enjoy audio and video content, award-winning podcasts and expertly curated playlists across app, web and smart speakers.

Global is the leading Outdoor company in the UK and one of the largest in Europe, with over 235,000 sites reaching 95% of the UK population. Across all channels, Global reaches 51 million people across the UK every week, including 29.2 million on the radio.

Global created and operates DAX, the market leader in digital audio advertising. DAX connects advertisers with over 130 million people worldwide, inserting targeted ads into music streaming, connected radio and podcasts, and runs a pioneering programmatic outdoor platform.

Nectar360

Nectar360

Nectar360

Nectar360

Nectar360 is a loyalty, insights and retail media business. It transforms how brands understand and reach their customers through insight driven retail media, serving over 900 clients across the Sainsbury’s and Argos supplier base. It also operates the Nectar coalition – the UK's largest coalition loyalty programme and the proud home of loyalty for brands including Sainsbury’s, Argos, British Airways, Esso and American Express®. With over 23 million Nectar members, Nectar360 has an unmatched understanding of consumers, giving brands a clear picture of who their customers are and what they buy. For more information, visitnectar360.co.uk. 

Spotify

Spotify

Spotify

Spotify

Advertising on Spotify gives you more moments to reach your audience, more attention paid to your message, and more success to help you achieve your business objectives. Essential to fans. Effective for brands. Add more to your mix with Spotify Advertising. 

Tripadvisor

Tripadvisor

Tripadvisor

Tripadvisor

The Tripadvisor Group connects people to experiences worth sharing, and aims to be the world's most trusted source for travel and experiences. We leverage our brands, technology, and capabilities to connect our global audience with partners through rich content, travel guidance, and two-sided marketplaces for experiences, accommodations, restaurants, and other travel categories. 

Activision Blizzard Media

Activision Blizzard Media

Activision Blizzard Media

Activision Blizzard Media

Activision Blizzard Media is the gateway for brands to the leading interactive entertainment company with hundreds of millions of monthly active users around the world. Our legendary portfolio includes iconic mobile game franchises such as Candy Crush™ and some of the top PC and console gaming franchises such as Call of Duty®, World of Warcraft®, and StarCraft®. The idea is simple: great game experiences offer great marketing experiences. 

asos

ASOS

asos

ASOS

We bring our fashion-loving 20-something customers the latest trends and best and most relevant product from our own brands and hundreds of partner brands. 

Founded in 2000, ASOS has 20m active customers in over 200 markets. We bring fashion lovers around the world the best and most relevant fashion through our unique own brands, styled with the most exciting products from local and global partner brands. 

ASOS Media Group helps our partner brands showcase their brands and products to ASOS customers. 

ASOS.com 

i-media

I-media

i-media

I-media

I-media is an Omnichannel Media Owner powered by data, insights, and pioneering technology. We deliver growth by connecting brands with hard-to-reach customers on UK roads. Our clients leverage our award-winning omnichannel media solutions, full-motion DOOH, experiential, and in-app advertising solutions to target media-starved, engaged audiences nationwide.

Meta

Meta

Meta

Meta

Uber Advertising

Uber Advertising

Uber Advertising

Uber Advertising

Uber Advertising connects brands with high-intent, on-the-move audiences at the moment decisions are made. With 171M+ monthly users, we reach people as they ride, order, and get things done. Our multi-surface formats—from Journey Ads to Sponsored Listings—seamlessly integrate into everyday moments to turn attention into action. With precision targeting and closed-loop performance, we deliver measurable results that move with your audience.

Vevo

Vevo

Vevo

Vevo

As the world’s leading music video network, Vevo connects advertisers with passionate fans at the heart of culture. From global superstars to rising talent, Vevo goes beyond scale, enabling brands to become part of the conversation. With 25M engaged UK viewers each month, Vevo delivers measurable brand impact and actionable results.

YouTube

YouTube

YouTube

YouTube

Get involved

Looking to take the stage or activate your presence at Media Upfronts? Reach out to Catherine Cribbin, Head of Partnerships

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