The Joy of Digital Award

The industry is bursting with creative digital campaigns - big and small. So, we think we should celebrate it in all its shapes and forms. We'll be awarding one brand every month the 'Joy of Digital' award, spotlighting creativity within digital advertising.

You can submit your campaign entries to [email protected]

A fish swimming in a tank wearing a spiked dogs collar

January 2024

January’s Joy of Digital Award goes to The Current Account Switch Service’s campaign, 'Fish Whisperer'. 

Running across AV channels, OOH, social, press and a partnership with Twitch, the campaign puts a humorous spin on financial decision making, encouraging people to consider whether they really do have the right bank account. Ross Newton, Creative Director at House 337, explained, “Financial admin is really dull, and no one ever wants to think about it. So we created a defiant goldfish with jowls, put a spiked collar on him, and gave him a thumping soundtrack.”

Creative for Dentsu's Vodafone 'Elf and Seek' campaign

December 2023

The first Joy of Digital Award goes to Vodafone’s ‘Elf and Seek’ AR-led Christmas campaign.

The campaign saw thousands of digital elves hidden in ads around the country, utilising AR to encourage people to engage with the creative and win prizes. It was created by Denstu UK&I, with Chris Davey, Dentsu Creative UK’s Head of Creative describing it as “a perfect example of how brands can move into the gaming space in a way that consumers will find instantly engaging and rewarding”.

Rediscover the joy of digital advertising

Champion connections instead of clicks. Capture audiences' imaginations, not just their attention. Boldly move to your own beat instead of letting tech set the pace. It’s time to rediscover the joy of digital.