Five ways to maximise ad attention online
Generating attention is a key component when it comes to understanding digital advertising’s overall effectiveness. We’ve teamed up with eye-tracking specialists Lumen and IPSOS MORI to identify five key ways brands can boost the attention of their digital ads.
Think about location
Clean up clutter
Tap into smart targeting
Be creatively fit for purpose
Digital is Effective
Previous IAB UK research in collaboration with Kantar Millward Brown, OnDevice Research and RAM demonstrates that digital display advertising is effective across all key marketing metrics, including awareness, brand perception, education and sales intent.