Discover why digital advertising is effective for reaching your customers and building brands.
This page is home to key stats on usage, and research packed with all the insight you need to prove digital advertising offers reach, results, and return. You will also find tips and tools to help you use it most effectively, as well as all of our research on digital effectiveness in a selection of downloadable, bite-sized charts that you can pop into your own presentations.
Digital is everywhere
per day on average was spent on social media in 2022
spent online per day per adult in 2022
people tuned into on-demand music services every week in 2022
Digital works hard for your brand
Digital is effective
IAB UK research in collaboration with Kantar Millward Brown, OnDevice Research and Research and Analysis of Media (RAM), collated results from 675 individual campaigns from 2008 through 2017 to see whether digital display advertising is effective.
Analysis of these campaigns demonstrated that digital advertising is effective across key marketing metrics, including awareness, brand perception, education, and sales intent.Go to full research
The role of digital across the advertising funnel
IAB UK and On Device Research have analysed 516 ad campaigns globally to understand how advertisers can maximise digital’s effectiveness across the advertising funnel.
In line with our findings, we developed 10 best practice principles to help advertisers maximise digital’s effectiveness across the funnel.Go to full research
How to improve your digital advertising
5 rules to ensure the quality of your digital advertising
Working with Display & Data Steering Group and Sparkler, we set to understand what factors consumers consider key to a high-quality digital ad.Learn more