Digital ad spend resilient in face of challenging 2022 as market grows 11% to £26.1bn
Get the key takeouts from our full-year Digital Adspend update with PwC, showing that the digital ad market grew by 11% despite advertisers facing a...
Learn morePosted on: Tuesday 16 November 2021 | IAB UK
How are we using digital devices today? What’s changed? And what does it mean for advertising?
Real Living sets out to take the pulse of the nation’s digital habits, discover what’s changing and - crucially - what this means for advertisers. Having first conducted the study in 2015, the time was ripe to bring it back this year and discover how the turbulence of the past 18 months has impacted our relationship with digital devices.
Working with Sparkler, part of PA Consulting, we conducted a quantitative survey with a total nationally representative sample of 2,000 people - including specific deep dives into CTV watchers, ecommerce users, gamers and digital audio listeners. These sector-specific insights have been released throughout the year at our Specialism Weeks.
We are now releasing the overall Real Living findings - drawing on both the quantitative survey, as well as qualitative interviews and passive tracking with 27 people. IAB UK members can download the full report below to explore the key takeouts, including…
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Get the key takeouts from our full-year Digital Adspend update with PwC, showing that the digital ad market grew by 11% despite advertisers facing a...
Learn moreWe explore the questions buyers of attention measurement can ask in order to find measurement solutions that are best suited to their ads
Learn moreGet the key takeouts from our H1 Digital Adspend update with PwC, showing that the digital ad market grew by 15% as the rate of growth returns to pre...
Learn moreIAB UK’s Digital Adspend report for 2021, conducted with PwC, shows that the digital advertising market grew by 41% last year to a total of £23.5 billion...
Learn moreDiscover why digital advertising is effective for reaching your customers and building brands.