Digital ad market grew by 15% in first half of 2022
Get the key takeouts from our H1 Digital Adspend update with PwC, showing that the digital ad market grew by 15% as the rate of growth returns to pre...
Learn morePosted on: Tuesday 16 November 2021 | IAB UK
How are we using digital devices today? What’s changed? And what does it mean for advertising?
Real Living sets out to take the pulse of the nation’s digital habits, discover what’s changing and - crucially - what this means for advertisers. Having first conducted the study in 2015, the time was ripe to bring it back this year and discover how the turbulence of the past 18 months has impacted our relationship with digital devices.
Working with Sparkler, part of PA Consulting, we conducted a quantitative survey with a total nationally representative sample of 2,000 people - including specific deep dives into CTV watchers, ecommerce users, gamers and digital audio listeners. These sector-specific insights have been released throughout the year at our Specialism Weeks.
We are now releasing the overall Real Living findings - drawing on both the quantitative survey, as well as qualitative interviews and passive tracking with 27 people. IAB UK members can download the full report below to explore the key takeouts, including…
You must be a member of the IAB UK to view this content. If you are not a member you can find out more here.
Get the key takeouts from our H1 Digital Adspend update with PwC, showing that the digital ad market grew by 15% as the rate of growth returns to pre...
Learn moreIAB UK’s Digital Adspend report for 2021, conducted with PwC, shows that the digital advertising market grew by 41% last year to a total of £23.5 billion...
Learn moreOur CMO James Chandler draws on the findings from Real Living to explore how gaming audiences are evolving. This piece was first published by Campaign in...
Learn moreWant to catch up? Read our round up of key themes from CTV Week
Learn moreDiscover why digital advertising is effective for reaching your customers and building brands.