Digital advertising’s share of market hits 75%

Posted on Wednesday 28 June 2023 | IAB UK

Latest Digital Adspend data from IAB UK/PwC and AA/WARC shows that digital advertising’s share of the total UK ad market grew to 75% in 2022


The total UK ad market attracted £34.8bn of spend last year, with digital media accounting for three quarters of investment at £26.1bn, according to data from IAB UK/PwC and the Advertising Association/WARC. Breaking that total spend down further, 38% went on paid search and 30% on digital display. 

Overall, the UK ad market grew by 8.8% in 2022, with digital up 11.1%. Both out-of-home (which include digital out-of-home spend) and cinema continued to recover post-pandemic with spend up 31.1% and 123% respectively.

LOG IN TO DOWNLOAD

You must be a member of the IAB UK to view this content. If you are not a member you can find out more here.

Written by

IAB UK

Topics

Related content

Ad-supported digital services are worth £14,600 a year to UK households

Learn more
Abstract adspend imagery

Digital ad spend resilient in face of challenging 2022 as market grows 11% to £26.1bn

Learn more

10 questions buyers of attention measurement should be asking - and why they’re important

Learn more
Abstract ad spend graphics

Digital ad market grew by 15% in first half of 2022

Learn more

Why digital advertising works

Discover why digital advertising is effective for reaching your customers and building brands.