What audio ad opportunities are there in gaming?
AdTonos, AudioMob, DAX at Global, Odeeo, NumberEight and Spotify explain how harnessing audio can help take gaming ads to the next level
Learn morePosted on: Monday 06 September 2021 | IAB UK
The latest findings from our Real Living study take a deep dive into the online audio market, looking at listener behaviour and key opportunities for advertisers
Online audio is a booming market that is seeing advertiser investment surge, but how can advertisers ensure that they are resonating with listeners? The latest findings from our Real Living 2021 research - released as part of Audio Week - delve into listener behaviour, preferences and key considerations for brands.
Working with Sparkler, part of PA Consulting, we’ve surveyed 1,000 nationally representative UK adults and 250 heavy consumers of online audio about their digital listening habits. The results show that audiences have grown since the start of the pandemic, indicating that online audio was well-positioned to adapt to national lockdowns. Key findings include:
Find out more about Real Living here.
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AdTonos, AudioMob, DAX at Global, Odeeo, NumberEight and Spotify explain how harnessing audio can help take gaming ads to the next level
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