Tomorrow, Today: Your guide to 2030 on-demand now
Posted on Sunday 13 July 2025 | IAB UK
From the rise of retail media to the fall of traditional targeting, ‘Tomorrow, Today’ brings some morning TV magic to Futurescape’s findings - exploring the key things marketers need to know across three short videos
James Chandler, IAB UK’s Chief Strategy Officer and part-time morning TV host, is your guide from the future in ‘Tomorrow, Today’ - taking viewers on a tour of the media landscape at the turn of the upcoming decade.
Each video explores a key theme from Futurescape - IAB UK’s study into the trends shaping media, marketing and consumer behaviour in the lead up to 2030 and beyond - making it essential viewing for anyone with half an eye on what’s around the corner.
As one respected and renowned reviewer* put it: “This series manages to be both informative and entertaining, with Chandler occupying his role as a media Mystic Meg with aplomb. A satisfying, if slightly surreal, watch that will leave you excited for what’s to come.”
Watch all three films on-demand below and find out more about Futurescape here.
Tomorrow, Today: The future of retail media
Tomorrow, Today: Traditional targeting is no longer fit for purpose
Tomorrow, Today: TV advertising is supercharged
*not a real TV critic
Fast forward to 2030 with Futurescape
An in-depth exploration of the attitudes, innovations and media shifts that will shape the years ahead and redefine how we advertise by the turn of the decade
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