Futurescape: How to use the Planning Wheels

The way consumers interact with media has changed and our industry needs to keep up. To help support both media agencies and media owners to develop stronger partnerships and embrace new opportunities, we’ve created two complementary Planning Wheels - one for media agencies and one for media owners. Both are informed by findings from our Futurescape study and cover four key areas:

• Target audience: moving beyond stereotypes to engage the right consumers
• Formats: achieving smart, multi-platform execution​
• Good media: prioritising sustainability and responsible media practices
• Being accountable: building in measurement and proving performance

How to use the Planning Wheels

Use The Media Agency Planning Wheel as a tool to ask smarter, sharper questions of your media partners and push them to go further.  

Download the Media Agency Planning Wheel

Use The Media Owner Planning Wheel to future-proof your offering, stand out from competitors and secure ad investment.

Download the Media Owner Planning Wheel

Futurescape is IAB UK’s ongoing project to explore the attitudes, innovations and media shifts that will shape the advertising industry in the lead up to 2030 and beyond. Explore it here.