Environmental Sustainability FAQs

Posted on Monday 23 October 2023 | IAB UK

Helping to make environmental credentials more accessible and improve the focus of the industry

The digital advertising industry, like all industries, has a carbon footprint. That is why we have worked with our members to design a set of questions that highlight how companies are reducing their carbon emissions and what they set out to achieve in the future.

Companies that have submitted their answers are committed to reducing the environmental impact of the industry. Their responses show the steps they are taking to measure their emissions, understand their energy use, implement policies to reduce their carbon footprint and to engage and educate their teams.

The answers also provide a vital and efficient resource for assessing a potential supplier's sustainability credentials. Longer term, we anticipate they will help us identify where standards need to be raised and how we might work together as an industry to achieve this.

To view an individual company's response, use the links below. Please note, although we have sense-checked the answers and clarified any necessary points with submitting companies, the data has not been independently audited by a third party.

To access a full list of all companies and their answers, download the Excel document.

AudienceXpress

Criteo

Encore Digital Media

Fifty