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@curate Transparency

@curate

blog

From complexity to clarity: Why simplification matters for programmatic

From complexity to clarity: Why simplification matters for programmatic

BYOM by @curate

@curate

Research Study & Guide

Build Your Own Marketplace

Build Your Own Marketplace

Covatic

blog

From Household to Human: How Covatic Sense Unlocks the Future of CTV Addressability

From Household to Human: How Covatic Sense Unlocks the Future of CTV Addressability

A young man and woman game together over breakfast.

Xbox Media Solutions

blog

Why Gaming Wins Attention in a Multiscreen Media World

Why Gaming Wins Attention in a Multiscreen Media World

AudioStack

Research Study & Guide

Guide: AI Audio for Retailers

Guide: AI Audio for Retailers

Lotame

blog

Plenty of Data Tells Marketers What Happened, but it’s the How and the Why That Land Long-Term Wins

Plenty of Data Tells Marketers What Happened, but it’s the How and the Why That Land Long-Term Wins

A young man and woman gaming together on Xbox from their living room.

Activision Blizzard Media

blog

Rethinking Player Audiences to Unlock New Brand Opportunities

Rethinking Player Audiences to Unlock New Brand Opportunities

Kolsquare

Research Study & Guide

The State of Influencer Marketing in the UK & Europe 2025

The State of Influencer Marketing in the UK & Europe 2025

RAAS x Relevance

RAAS LAB

blog

Dare I say it: Is this the ‘Death of Audience Targeting’?

Dare I say it: Is this the ‘Death of Audience Targeting’?

RAAS x Open Web

RAAS LAB

blog

What Brands Can Learn from the Open Web

What Brands Can Learn from the Open Web

Direct is back: why programmatic needs a human touch

Axis

blog

Direct is back: why programmatic needs a human touch

Direct is back: why programmatic needs a human touch

Where Does Linear Sit in the Age of Measurement?

JACK RYAN

blog

Where Does Linear Sit in the Age of Measurement?

Where Does Linear Sit in the Age of Measurement?

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Who we are
Back
Who we are

IAB UK unites the digital advertising industry to champion innovation, set shared standards and make the complex simple by bringing together over 300 members from publishers, ad tech providers, agencies and brands.
About us

Back
About us

Our story

Back
Our story

Our story

Meet the team

Back
Meet the team

Careers

Back
Careers

Media Centre

Back
Media Centre
Our work
Back
Our work

Find out more about how we promote industry collaboration between our members to develop standards, best practices, critical research and provide the educational resources businesses need to grow their brands both successfully and sustainably.
Latest updates

Back
Latest updates

News

Back
News

Opinions

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Opinions

Policy & standards

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Policy & standards

Policy

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Policy

Gold Standard

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Gold Standard

Sustainability in digital

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Sustainability in digital

Insight

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Digital Adspend

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Digital Adspend

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AI in digital advertising

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AI in digital advertising

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AI in Ad Tech Ecosystem

Cookieless solutions

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Cookieless solutions

The IAB UK Podcast

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The IAB UK Podcast

Jargon Buster

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Tool for small businesses

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Our members
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Our members are at the heart of everything we do. Discover more about who they are, what they do and how their initiatives, products and solutions can help you.
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Meet our members

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IAB Communities

Our Board

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We run a varied programme of events each year to help our members navigate the latest innovations in digital advertising, celebrate the best of our industry and prepare for the future. Can’t make one? IAB UK members can catch up for free.
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