IAB UK Member Vault

Insight, opinion and events from IAB UK members

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People watching TV
Magnite
Research Study & Guide

Streaming TV's New Era

Streaming TV's New Era
Abstract data imagery
Teads
Research Study & Guide

Unveiling the Connection: attention & outcomes

Unveiling the Connection: attention & outcomes
Person watching Connected TV
MiQ
Research Study & Guide

Agents of Change: shaping the future of Advanced TV advertising

Agents of Change: shaping the future of Advanced TV advertising
Women's Football
LiveScore
Research Study & Guide

A LiveScore study into the fandom of women's football

A LiveScore study into the fandom of women's football
Tasmania
VIOOH
Research Study & Guide

Tourism Tasmania: driving winter visits and hot results with prDOOH, audio and display

Tourism Tasmania: driving winter visits and hot results with prDOOH, audio and display
First party data retail media
Threefold
blog

Why controlling first party data is essential for retailers

Why controlling first party data is essential for retailers
woman shopping in a supermarket
Advertima
blog

How to integrate your in-store audience into your omnichannel retail media network

How to integrate your in-store audience into your omnichannel retail media network
seasonal travellers
Hivestack
blog

How programmatic DOOH can target seasonal travellers

How programmatic DOOH can target seasonal travellers
CTV
SynapseTV
Research Study & Guide

Unveiling the potential of hybrid CTV on UK Freeview & FTA platforms

Unveiling the potential of hybrid CTV on UK Freeview & FTA platforms
Grocery store
Blis
Research Study & Guide

The UK grocery list: how to reach shoppers when saving money is the essential item

The UK grocery list: how to reach shoppers when saving money is the essential item
8-bit style cartoon of an in-game digital billboard
Anzu
blog

Are you paying attention? How gaming sets a higher bar for advertising engagement

Are you paying attention? How gaming sets a higher bar for advertising engagement
growing retail media revenue
Threefold
blog

How to grow retail media revenue - some top tips

How to grow retail media revenue - some top tips