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Skai

blog

Digital Media Benchmarks: A deep dive Into EMEA H1 2023 performance

Digital Media Benchmarks: A deep dive Into EMEA H1 2023 performance

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EPAM Continuum

blog

The 4 pillars of a successful retail media programme

The 4 pillars of a successful retail media programme

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Gillette & Zoom Media footfall case study

Gillette & Zoom Media footfall case study

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Ipsos Industry Deep Dive: Travel

Ipsos Industry Deep Dive: Travel

Scope3 State of Sustainable Advertising, Q2 2023

Scope3

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The State of Sustainable Advertising Q2 2023

The State of Sustainable Advertising Q2 2023

impression based buying in OOH

Hivestack

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Why impression-based buying is the next evolution of DOOH

Why impression-based buying is the next evolution of DOOH

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Verve Group

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Verve Group’s contextual targeting outperforms industry leaders in test

Verve Group’s contextual targeting outperforms industry leaders in test

Advertising and attribution

Threefold

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Why attribution is advertising's dirty secret

Why attribution is advertising's dirty secret

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PubMatic

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Connect + Convert: the new equation for commerce media revenue

Connect + Convert: the new equation for commerce media revenue

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The Future is AVoD & FAST

The Future is AVoD & FAST

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Shift Happens: Guardian research into what makes the nation happy

Shift Happens: Guardian research into what makes the nation happy

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Frameplay

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How to capture the attention of holiday shoppers through gaming

How to capture the attention of holiday shoppers through gaming

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Main navigation

Who we are
Back
Who we are

IAB UK unites the digital advertising industry to champion innovation, set shared standards and make the complex simple by bringing together over 1,200 members from publishers, ad tech providers, agencies and brands.
About us

Back
About us

Our story

Back
Our story

Our story

Rediscover the Joy of Digital

Back
Rediscover the Joy of Digital

Meet the team

Back
Meet the team

Careers

Back
Careers

Media Centre

Back
Media Centre

Rediscover the Joy of Digital
Our work
Back
Our work

Find out more about how we promote industry collaboration between our members to develop standards, best practices, critical research and provide the educational resources businesses need to grow their brands both successfully and sustainably.
Gold Standard

Back
Gold Standard

Policy & standards

Back
Policy & standards

The Future of Targeting & Measurement

Back
The Future of Targeting & Measurement

Transparency

Back
Transparency

Inclusion, Diversity & Equity

Back
Inclusion, Diversity & Equity

Sustainability in digital

Back
Sustainability in digital

Policy

Back
Policy

GDPR

Back
GDPR

Research

Back
Research

Adspend

Back
Adspend

The Digital Dividend

Back
The Digital Dividend

IAB Compass

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IAB Compass

Effectiveness

Back
Effectiveness

Attention

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Attention

Real Living

Back
Real Living

Powering Up

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Powering Up

Direct to Consumer

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Direct to Consumer

Born Online

All research

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All research

Research

Resources & tools

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Resources & tools

Why digital?

Back
Why digital?

The Evidence

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The Evidence

IAB Showcase for Change

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IAB Showcase for Change

Perspectives on Trust and Effectiveness

Back
Perspectives on Trust and Effectiveness

Case studies

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Case studies

Measurement Toolkit

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Measurement Toolkit

Tool for small businesses

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Tool for small businesses

Adspend Analyser

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Adspend Analyser

Jargon Buster

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Jargon Buster

Guide to Digital Innovation

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Guide to Digital Innovation

Connected TV

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Connected TV

IAB UK Connected

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IAB UK Connected

Get into Digital

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Get into Digital

Latest updates

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Latest updates

News

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News

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Opinions

Industry sectors

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Retail Media

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IAB UK Gold Standard
Our members
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Our members

Our members are at the heart of everything we do. Discover more about who they are, what they do and how their initiatives, products and solutions can help you.
Membership benefits

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Membership benefits

Member Vault

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Member Vault

IAB Global Network

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IAB Global Network

Industry groups

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Industry groups

Spill the Tea with The IAB

Back
Spill the Tea with The IAB

Meet our members

Back
Meet our members

Explore the Member Vault
Events & training
Back
Events & training

We run a varied programme of events each year to help our members navigate the latest innovations in digital advertising, celebrate the best of our industry and prepare for the future. Can’t make one? IAB UK members can catch up for free.
Events

Back
Events

Past events on-demand

Back
Past events on-demand

Training courses

Back
Training courses

Training courses

Leadership Summit 2024

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Leadership Summit 2024

Digital Upfronts

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Online training

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