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Innovators Unscripted

Index Exchange

blog

Innovators Unscripted: How Agentic Advertising Is Moving From Theory to Action

Innovators Unscripted: How Agentic Advertising Is Moving From Theory to Action

a modern commercial urban scene showing digital screens

MediaGo

blog

Unlock Full-Funnel Potential: A Strategic Display + Native Approach for E-commerce

Unlock Full-Funnel Potential: A Strategic Display + Native Approach for E-commerce

Kolsquare

Research Study & Guide

The UK’s new law on less healthy food advertising: a practical guide for marketers

The UK’s new law on less healthy food advertising: a practical guide for marketers

The Many Iterations of Curation

@curate

Research Study & Guide

The Many Iterations of Curation

The Many Iterations of Curation

SeenThis x Lumen Research

SeenThis

Research Study & Guide

Lumen Research Study: Attention Outcomes with SeenThis Video

Lumen Research Study: Attention Outcomes with SeenThis Video

Footballco

blog

What Brands Need to Know Ahead of World Cup ‘26

What Brands Need to Know Ahead of World Cup ‘26

AI-Ogury

Ogury

blog

AI’s Stress Test: what 2026 means for Publishers and Supply Chains

AI’s Stress Test: what 2026 means for Publishers and Supply Chains

Media buying in transition: What agencies must do next

Experian Marketing Services

Research Study & Guide

Media buying in transition: What agencies must do next

Media buying in transition: What agencies must do next

@curate Transparency

@curate

blog

From complexity to clarity: Why simplification matters for programmatic

From complexity to clarity: Why simplification matters for programmatic

BYOM by @curate

@curate

Research Study & Guide

Build Your Own Marketplace

Build Your Own Marketplace

Covatic

blog

From Household to Human: How Covatic Sense Unlocks the Future of CTV Addressability

From Household to Human: How Covatic Sense Unlocks the Future of CTV Addressability

A young man and woman game together over breakfast.

Xbox Media Solutions

blog

Why Gaming Wins Attention in a Multiscreen Media World

Why Gaming Wins Attention in a Multiscreen Media World

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Main navigation

Who we are
Back
Who we are

IAB UK unites the digital advertising industry to champion innovation, set shared standards and make the complex simple by bringing together over 300 members from publishers, ad tech providers, agencies and brands.
About us

Back
About us

Our story

Back
Our story

Our story

Meet the team

Back
Meet the team

Careers

Back
Careers

Media Centre

Back
Media Centre
Our work
Back
Our work

Find out more about how we promote industry collaboration between our members to develop standards, best practices, critical research and provide the educational resources businesses need to grow their brands both successfully and sustainably.
Latest updates

Back
Latest updates

News

Back
News

Opinions

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Opinions

Policy & standards

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Policy & standards

Policy

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Policy

Gold Standard

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Gold Standard

Sustainability in digital

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Sustainability in digital

Insight

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Digital Adspend

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Digital Adspend

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IAB Compass

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AI in digital advertising

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Cookieless solutions

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The IAB UK Podcast

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The IAB UK Podcast

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Our members

Our members are at the heart of everything we do. Discover more about who they are, what they do and how their initiatives, products and solutions can help you.
Member Vault

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Meet our members

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Meet our members

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IAB Communities

Our Board

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Our Board

Join the IAB

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Join the IAB

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Events & training
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Events & training

We run a varied programme of events each year to help our members navigate the latest innovations in digital advertising, celebrate the best of our industry and prepare for the future. Can’t make one? IAB UK members can catch up for free.
Events

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