IAB UK Member Vault

Insight, opinion and events from IAB UK members

Login to submit content
Tags
Select tags
Content type
Select content type
Filters
Close
2025 cut out of paper
SBS
blog

Looking forward to 2025: My 3 predictions

Attention Metrics driving SOV
Amplified Intelligence
Research Study & Guide

Audience Group increased ESOM without spending on ESOV by buying to attention

People with metaverse headsets on
iion
blog

From Play to Purpose: Transforming gaming into an educational ad powerhouse

A happy couple game on console together.
Activision Blizzard Media
blog

Who is a gamer? Redefining a thriving, evolving identity for brands

a gold bank with gold coins dropping from the sky
Amplified Intelligence
Research Study & Guide

Driving 30% more conversions with high-attention inventory

A man on top of a mountain
Experian
blog

Reaching high-intent travel audiences this winter

woman with headphones on
AudioStack
podcast

Voice Cloning: Why we clone voices

An image of three people pushing boxes and one person pushing a sphere
Advertima Vision AG
blog

Maximising your digital signage ROI

Marketers’ outlook and perspectives for the year ahead
FreeWheel/AudienceXpress
Research Study & Guide

Streaming TV uncovered

Man's hands on a laptop keyboard
Lotame
blog

UK marketers face data challenges head-on with big boost to tech investment

Picture of different colour blocks grouped into piles
Index Exchange
blog

What is curation & how is it transforming programmatic advertising?

Audience engagement
Microsoft Advertising
podcast

Marketing Bites Podcast: How audience insights can give your ads a competitive edge

IAB UK Chatbot

Hi, I'm NORI

As the IAB’s AI-powered chatbot, I’m here to help IAB members understand everything about the world of digital advertising. You must be an IAB member to ask a question. To get started, either log into your account or create one below.

Sign Up Log In

Are you sure you want to clear your chat history?

No
IAB chatbot icon