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Cross-platform measurement in 2025

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Measurement
Measurement

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Cint’s Guide to Cross-Platform Measurement in 2025 helps advertisers make sense of this complexity and learn how to leverage brand lift with expert insights and proven strategies

Take your marketing to the next level with the power of brand lift and a deeper understanding of cross-platform measurement with this guide. 

The current media landscape can seem chaotic. It's that exact reason why cross-platform measurement has become the top priority for marketers in 2025.

With consumers spending over 12 hours a day on various media platforms, from mobile apps to digital out-of-home (DOOH), the challenge lies in measuring consistent impact across these touchpoints. Cross-platform measurement enables advertisers to understand which platforms contribute most to campaign effectiveness and efficiently reach their target audiences.

Dive into the world of brand lift and learn why it’s crucial for your marketing success with expert insights and best practices from industry leaders

Inside, you will  learn:

  • The key factors behind brand lift
  • How to leverage brand lift for measurable success
  • Key strategies to ensure accurate, actionable media measurement across all platforms.
Download

By Sara Rothschild, Customer Marketing Specialist

Cint

Cint is a global leader in research and measurement technology connecting brands, researchers, academics, or anyone with a question, to a network of over 800 suppliers representing millions of engaged respondents in 130+ countries. The Cint Exchange empowers users to gather insights at scale to build business strategies, develop research-enabled solutions, publish credible research, and more. Lucid Measurement by Cint, our advanced set of media measurement solutions, gives advertisers, media owners, and agencies the tools to measure the effectiveness and brand lift of cross-channel advertising campaigns in real time to optimize media performance while campaigns are running. Both products use Cint’s audience monetization tools to enable panel providers, mobile apps, loyalty programs, and other online communities to monetize their audiences by matching them to survey opportunities. At Cint, we’re feeding the world’s curiosity. 

Posted on: Wednesday 8 October 2025