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Digital billboards

Skai

Research Study & Guide

2023 State of Retail Media Study

2023 State of Retail Media Study

Combining mobile and digital out of home (DOOH)

Hivestack

blog

Cross Channel Synergies: benefits of combining mobile & DOOH

Cross Channel Synergies: benefits of combining mobile & DOOH

The transatlantic rise of retail media

Threefold

blog

Both sides of the Atlantic can learn from each other in the rapid rise of retail media

Both sides of the Atlantic can learn from each other in the rapid rise of retail media

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Say It Now

podcast

Inspired by Iron Man, Say It Now CEO Charles Cadbury

Inspired by Iron Man, Say It Now CEO Charles Cadbury

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Wiggin

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Fool's Gold: the rise of deceptive gaming advertisements

Fool's Gold: the rise of deceptive gaming advertisements

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WeAre8

Research Study & Guide

Eyes Wide Open: exploring attention & carbon emissions

Eyes Wide Open: exploring attention & carbon emissions

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Roqad

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One tip to prepare for the cookie-pocalypse (an ode to the TCF)

One tip to prepare for the cookie-pocalypse (an ode to the TCF)

Unlock more revenue

Onetag

blog

Simplify your demand to make more revenue, not less

Simplify your demand to make more revenue, not less

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C-Screens

blog

How to Start Offsetting Your Agency’s Emissions: 3 steps to sustainability

How to Start Offsetting Your Agency’s Emissions: 3 steps to sustainability

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Onetag

blog

How to make the most of next-generation SSPs

How to make the most of next-generation SSPs

David Sequeria and Jonathan Lewis-Jones

Skai

video

Skai’s™ Retail Media Thursdays, Episode 4: Jonathan Lewis-Jones from Publicis Commerce

Skai’s™ Retail Media Thursdays, Episode 4: Jonathan Lewis-Jones from Publicis Commerce

Location Data

Hivestack

blog

How mobile-based location data solves where to place DOOH ads

How mobile-based location data solves where to place DOOH ads

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Main navigation

Who we are
Back
Who we are

IAB UK unites the digital advertising industry to champion innovation, set shared standards and make the complex simple by bringing together over 1,200 members from publishers, ad tech providers, agencies and brands.
About us

Back
About us

Our story

Back
Our story

Our story

Meet the team

Back
Meet the team

Careers

Back
Careers

Media Centre

Back
Media Centre
Our work
Back
Our work

Find out more about how we promote industry collaboration between our members to develop standards, best practices, critical research and provide the educational resources businesses need to grow their brands both successfully and sustainably.
Gold Standard

Back
Gold Standard

Policy & standards

Back
Policy & standards

The Future of Targeting & Measurement

Back
The Future of Targeting & Measurement

Transparency

Back
Transparency

Inclusion, Diversity & Equity

Back
Inclusion, Diversity & Equity

Sustainability in digital

Back
Sustainability in digital

Policy

Back
Policy

GDPR

Back
GDPR

Research

Back
Research

Adspend

Back
Adspend

IAB Compass

Back
IAB Compass

Effectiveness

Back
Effectiveness

Attention

Back
Attention

Real Living

Back
Real Living

Powering Up

Back
Powering Up

Direct to Consumer

Back
Direct to Consumer

Born Online

All research

Back
All research

Research

Resources & tools

Back
Resources & tools

Why digital?

Back
Why digital?

Case studies

Back
Case studies

IAB Showcase for Change

Back
IAB Showcase for Change

Measurement Toolkit

Back
Measurement Toolkit

Tool for small businesses

Back
Tool for small businesses

Adspend Analyser

Back
Adspend Analyser

Jargon Buster

Back
Jargon Buster

Guide to Digital Innovation

Back
Guide to Digital Innovation

Connected TV

Back
Connected TV

IAB UK Connected

Back
IAB UK Connected

Get into Digital

Back
Get into Digital

Latest updates

Back
Latest updates

News

Back
News

Opinions

Back
Opinions

IAB UK Gold Standard
Our members
Back
Our members

Our members are at the heart of everything we do. Discover more about who they are, what they do and how their initiatives, products and solutions can help you.
Membership benefits

Back
Membership benefits

Member Vault

Back
Member Vault

Meet our members

Back
Meet our members

Industry sectors

Back
Industry sectors

Industry groups

Back
Industry groups

Industry specialism

Back
Industry specialism

Spill the Tea with The IAB

Back
Spill the Tea with The IAB

Explore the Member Vault
Events & training
Back
Events & training

We run over 40 events each year to help our members navigate the latest innovations in digital advertising, celebrate the best of our industry and prepare for the future. Can’t make one? IAB UK members can catch up for free.
Events

Back
Events

Past events on-demand

Back
Past events on-demand

Training courses

Back
Training courses

Training courses

Engage 2023

Back
Engage 2023

Online training

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