IAB UK Member Vault

Insight, opinion and events from IAB UK members

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SPO: A Buyer's Perspective
Magnite
Research Study & Guide

SPO: A Buyer's Perspective

SPO: A Buyer's Perspective
Picture of a smart speaker
AMA
Research Study & Guide

The role & benefits of dynamic audio

The role & benefits of dynamic audio
An illustrated image of a man at a computer
Veritonic
Research Study & Guide

Podcast consumption on YouTube by Veritonic

Podcast consumption on YouTube by Veritonic
Someone behind the driving wheel of a car
OMD UK
blog

Demand Gen: Google’s new frontier in driving consideration

Demand Gen: Google’s new frontier in driving consideration
A picture of people's hands pointing at a notebook on a table
Index Exchange
blog

Unlocking the power of curation with Index Marketplaces

Unlocking the power of curation with Index Marketplaces
audio
Octave
blog

The evolution of audio offers advertisers unique opportunities

The evolution of audio offers advertisers unique opportunities
What's Captifying the retail industry?
Captify
Research Study & Guide

The retail shifts you need to know for 2024

The retail shifts you need to know for 2024
Disney Mandalorian ad inside Nitro Nation gameplay
Anzu.io
blog

Inclusion of intrinsic in-game ads in the IAB’s creative guidelines is a watershed moment for the industry

Inclusion of intrinsic in-game ads in the IAB’s creative guidelines is a watershed moment for the industry
A picture of two children watching TV
Teads
Research Study & Guide

CTV Pulse - UK Consumer & Media Insights

CTV Pulse - UK Consumer & Media Insights
A young man enjoying playing a game on their mobile phone, while listening to an audio ad
Audiomob
Research Study & Guide

Audiomob x PepsiCo: Exploring the impact of in-game audio ads

Audiomob x PepsiCo: Exploring the impact of in-game audio ads
Shopping bags
Mantis
blog

Why curation can unlock retail media

Why curation can unlock retail media
Venatus and GWI - A multi-market study into unlocking gaming communities.
Venatus
Research Study & Guide

Unlocking gaming communities: a path to success for advertisers and publishers

Unlocking gaming communities: a path to success for advertisers and publishers