Building Brand Trust Through the Creator Economy with H&R Block’s Andrew Martinson

This month, Chad De Luca is joined by Andrew Martinson, Sr. Marketing Manager with H&R Block in charge of Gaming, TV, Audio, and Out of Home.  He has 18 years of experience in media strategy, reporting and implementation and has led the gaming strategy since it’s inception.

In this episode, hosted by Chad De Luca, Head of East Coast Brand Partnerships at Overwolf, we explored:

• Why H&R Block is leaning into gaming as a core pillar of their strategy after seeing massive success in Roblox
• The strategic rollout of H&R Block’s partnership with Overwolf, which scales their presence across a some of the biggest titles (Minecraft, Fortnite, Roblox…) and increases confidence for in-game creators
• The critical need to support the creator economy as a legitimate, high-earning profession, Overwolf having paid out $300 million to in-game creators in 2025 alone

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Overwolf is a world-leading gaming platform empowering brands and advertisers to reach over 113 million monthly gamers across hundreds of the world’s biggest titles and premium gaming websites.

Ranked by Comscore as the #2 Biggest US Gaming Property, winner of ADWEEK's Top Ad Tech Company, Digiday's Best Gaming Ad Tech and The Drum's Best Platform/Tech Partner of the Year, Overwolf is trusted by global brands and agencies such as Universal Pictures, P&G, Lancôme, AMD, Monster Energy, Nissan, KFC, WPP, Dentsu, Havas, The Trade Desk and more.

For more information on Overwolf, visit www.overwolf.com/ads.