IAB UK Member Vault

Insight, opinion and events from IAB UK members

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A women holding both her phone and tv remote
Experian
Research Study & Guide

2025 advertising trends: What brands and agencies should consider this year

2025 advertising trends: What brands and agencies should consider this year
A mum and her son gaming on console together
Activision Blizzard Media
blog

Mom gamers: A high-impact audience marketers can’t afford to ignore

Mom gamers: A high-impact audience marketers can’t afford to ignore
People gaming
iion
blog

Closing the gap: Aligning ad spend with gaming’s growing audience

Closing the gap: Aligning ad spend with gaming’s growing audience
A telescope against a blue sky
Impact Plus
blog

AI, market consolidation & sustainability: Digital advertising predictions for 2025

AI, market consolidation & sustainability: Digital advertising predictions for 2025
Two people looking at each other
Teads
Research Study & Guide

New findings from Teads explore UK Valentine’s Day trends in 2025

New findings from Teads explore UK Valentine’s Day trends in 2025
A picture of Mattia Salvi, CEO and Co-Founder of Aryel
Aryel
blog

Advertising 2025: New advertising models based on creativity & engagement

Advertising 2025: New advertising models based on creativity & engagement
Happy couple of valentine's day
Experian
Research Study & Guide

Swipe right on the perfect Valentine’s Day audience

Swipe right on the perfect Valentine’s Day audience
Image of mixing desk
Onetag
Research Study & Guide

Smart curation for the open internet

Smart curation for the open internet
2025 cut out of paper
SBS
blog

Looking forward to 2025: My 3 predictions

Looking forward to 2025: My 3 predictions
Attention Metrics driving SOV
Amplified Intelligence
Research Study & Guide

Audience Group increased ESOM without spending on ESOV by buying to attention

Audience Group increased ESOM without spending on ESOV by buying to attention
People with metaverse headsets on
iion
blog

From Play to Purpose: Transforming gaming into an educational ad powerhouse

From Play to Purpose: Transforming gaming into an educational ad powerhouse
A happy couple game on console together.
Activision Blizzard Media
blog

Who is a gamer? Redefining a thriving, evolving identity for brands

Who is a gamer? Redefining a thriving, evolving identity for brands

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