This month, Nathan Lindberg is joined by Zach Smith, Vice President, Client Partnerships at Generation Media. Zach brings decades of gaming industry experience - from game tester to marketing roles at Acclaim, Majesco and Gameloft, to building media strategy for publishers like Square Enix, Nexon, Plaion and Capcom. He recently joined Generation Media to launch and grow their North American practice.
In this episode, hosted by Nathan Lindberg, VP of Brand Partnerships at Overwolf, we explored:
- How non-endemic brands burn media budgets by treating gamers as one audience - and what surgical targeting actually looks like
- Why Discord joins have overtaken Steam wishlists as the go-to pre-launch metric for indie publishers
- Why Generation Media is bringing its specialist model to North America, and what hold co agencies keep getting wrong
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Ranked by Comscore as the #2 Biggest US Gaming Property, winner of ADWEEK's Top Ad Tech Company, Digiday's Best Gaming Ad Tech and The Drum's Best Platform/Tech Partner of the Year, Overwolf is trusted by global brands and agencies such as Universal Pictures, P&G, Lancôme, AMD, Monster Energy, Nissan, KFC, WPP, Dentsu, Havas, The Trade Desk and more.
For more information on Overwolf, visit www.overwolf.com/ads.
Posted on: Friday 29 May 2026