In this discussion, senior leaders from WPP's B2B agencies explore the evolving landscape of B2B marketing. This conversation dives deep into the growing importance of brand investment, the challenges and opportunities of data-driven decision-making, and how buyers are reshaping expectations. These experts share their strategies for navigating long sales cycles, aligning teams around ABM, and leveraging tools like AI and clean rooms for smarter, more flexible marketing. They emphasize that long-term success is rooted in consistency, personalisation, and simplification, even as complexity rises. Listen to the full conversation to learn more.
Posted on: Wednesday 30 July 2025
